Cheatography
https://cheatography.com
Relevance
Satisfiying user intent |
Prominence |
Distance |
|
General Rating Rules
Rate each results individually |
Demote based on relevance and distance |
Always rate vs the world |
If there is better in the real world, demote the result given |
Ignore duplicates or order of results |
Rate Bad inappropriate or illegal results |
If content embarrassing if seen by users |
Adult content |
From Navigational to Bad if the query clearly requests this type / Bad if it doesn't |
|
Query Connection
The first factor to take into consideration |
If Yes you can rate user intent and Relevance |
| |
If No Rating is automatically Bad |
User Intent if connection exists |
Primary intent = Navigational or Excellent |
| |
Secondary intent = Good |
| |
Unlikely intent = Acceptable |
After this, you must rate Name, Address and Pin Accuracy |
|
Prominence and distance
Refers to popularity, order of prominence |
International (the city of Sydney Navigational) |
| |
Known in the country (Sydney Opera House Good) |
| |
Known in the region |
| |
Locally |
| |
May not even be known locally |
When primary intent is respected |
Navigational |
Distance |
The farther away the result if from the area of expected results, the less desirable it becomes (especially chain businesses, hospitals, grocery stores) |
| |
Must look all the possible results in the real world |
| |
Distribution of possible results |
| |
Population density (urban, suburban or rural) |
For distance demotion use 10% rule |
Take the closer result than add 10% of the distance, all results within will keep the Excellent rating, the ones outside will get demoted |
| |
The fewer the results and population density is low, you must be more generous when it comes to ratings and demotions |
|
Types of Connections
General |
Brand, Airport or city (one or multiple) |
Abbreviations or Alternate names |
cdg, sears tower |
Category |
food |
Spell correction |
only for obvious issues (missing letter, wrong diacritics or wrong street name if close to the user -street instead of boulevard-) |
Transit |
If query indicates a specific transit system, the result must match the system |
Special characters |
If the use of special character is valid (valid variation, adds value, perceived as a form of expression or style -café in english-) |
Address |
If result does not include the unit number or another number from the request rate Good |
| |
If result is only the street name Acceptable |
| |
If only the locality returned Bad |
Lack of connection |
If so rate Bad |
|
|
Various Queries
For addresses not existing |
Rate if they existed, but don't demote existing addresses farther from non-existing ones |
City vs Municipality |
City is always the primary intent. States, countries and municipalities will be as a secondary intent Good |
| |
If query is specific about a country or state, and the city is returned, it will be rated Bad because it will not respect the user intent |
Unexpected result |
If result returned is unexpected, look if secondary intent is respected Good, if not, rate Bad |
Multiple Transit POIs (one airport with metro, train, tram, buses stations) |
Other transit POIs at the queried one should be treated as secondary intent Good |
| |
Acceptable if less likely to satisfy the user intent |
POIs and Transit |
If POI is sharing a transit, look for prominence and intent |
Transit queries |
If one is rated Navigational other will be demoted on distance and prominence |
Stops vs Stations |
All stations are stops, not the other way around |
| |
Returning a station for a stop query is ok, but not a stop if station queried |
Service Level, Parkings and Permanent_Closure
If query request a specific level or service |
Not reflected on the result = Good and demote as necessary |
| |
Generic level of service (offers more services than requested) = Excellent |
If query does not specify |
Any relevant result = Excellent |
Parking intent |
Rate free and paid as equal, if private parking returned rate Bad |
|
Created By
Metadata
Comments
No comments yet. Add yours below!
Add a Comment
Related Cheat Sheets
More Cheat Sheets by Morfalou