Cheatography
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Key features- Cruise is more tourism than shipping | - 14 million passengers annually | - Three main categorie: Luxury, Premium and Standard | - Trends: Larger ships and Consolidation | - 400 large ships, thousands smaller ones |
Types of ships- Large, expensive ships, Getting bigger | - Medium and small tailor made ships | - Smaller and older are used in low price market |
Largest companies- Carnival | - RCCL | - Star | - MSC | - TUI | - Regent |
| | Income- 10% tickets | - 50% sales on board | - 40% games / entertainment / activities |
Economy- Difficult to earn money | - Economies of scale |
Competition intensity- Strong internal rivalry | - Many substitutes for tourists | - Many newcomers | - Low negotiation power for suppliers | - Many small customers | - Seasons dependent | - Cyclical |
Organisation Management- Complex staff on board and onshore |
Technology- Demand for high speed and comfort | - Safety |
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