Writing a CV for Digital Marketing Jobs Cheat Sheet by Emma Lambert

If you would like one of clockw­ork­tTa­lent's digital marketing recrui­tment specia­lists to take a look at your CV and offer some real, honest advice to improve it- You can claim a free CV critique!

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Address and contact details

Skills & Tools

Education & Training History

We recommend writing this as if you were telling your parents or your headte­acher where you are in your profes­sional career. A synopsis of your qualif­ica­tions, achiev­ements, core skills­/st­rengths and ambitions. This could include your industry sectors, customer verticals, sales deals, where you’ve been published and more. Whatever it is, make sure it’s relevant to the jobs you’re applying for.

Again chrono­log­ical, most recent first… especially if you’ve had recent industry training or certif­ica­tions. This demons­trates clearly that you’re still learning, keeping up to date and pursuing personal develo­pment. Bold the qualif­ica­tions you obtain, not where you studied or the instit­utions. The lengthier your career the less detail you need to provide about your education i.e. if you’ve had 20 years in the industry, please don’t list out each and every O level you took. BUT of the flip side, if you’re a relatively new entrant to the industry, list your education, all of it! Your 10 A* GCSEs are really intere­sting, especially if you didn’t go to univer­sity. Or, if you did go to uni, mention it in your personal profile, so the expect­ation from the offset is positive!

Bullet­-point your core skills. Next, add the tools you are accustomed to using in your job. This is an excellent way of showing a decisi­on-­maker how deep your experience goes.

Here is your opport­unity to show us who you are on a personal basis. If you can make it relevant to your career, great but actually it’s also intere­sting just to find out a little about you. Employers are hiring indivi­duals not just bums on seats! For instance, I will always remember one profes­sional who collected Dolls Houses. She was great, we found her an awesome job and I will always remember her because of her unusual dollhouse collec­tion!

This is a chrono­logical listing of all the work you’ve undert­aken. Identify the employer, the dates and the job titles you’ve held. We want the most recent first otherwise I’ll get bored wading through your early newspaper rounds and 6 weeks work experience at the local nursery. Hit us with your most recent work. Hopefully, it’ll be really relevant for the job your applying to and I’ll be hungry to read more! If you’ve been promoted within one company, separate these out with dates. It’s a good thing to showcase to a potential employer. You then want to briefly outline your respon­sib­ilities and list your achiev­ements. These can include: budgets, client wins, industry verticals, where content has been published or reporting on KPIs, CTR, ROI, audience reach, engage­ment, conver­sions, ranking and campaign traffic.

Save the document as: Your Full Name - CV

Proof read your CV and proof read again!

Not written in chrono­logical order

Titling it as ‘CV’ or ‘Curri­culum Vitae’, we know it’s your CV, don’t label it

Using an inappr­opriate email address

Too much focus on design instead of content