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% Document Info
\author{Emma Lambert (Emma Lambert)}
\pdfinfo{
  /Title (writing-a-cv-for-digital-marketing-jobs.pdf)
  /Creator (Cheatography)
  /Author (Emma Lambert (Emma Lambert))
  /Subject (Writing a CV for Digital Marketing Jobs Cheat Sheet)
}

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    \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{Writing a CV for Digital Marketing Jobs Cheat Sheet}}}} \\
    \normalsize{by \textcolor{DarkBackground}{Emma Lambert (Emma Lambert)} via \textcolor{DarkBackground}{\uline{cheatography.com/120389/cs/21913/}}}
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  \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}}  \\
  \vspace{-2pt}Emma Lambert (Emma Lambert) \\
  \uline{cheatography.com/emma-lambert} \\
        \uline{\seqsplit{clockworktalent}.com/}
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  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}}  \\
   \vspace{-2pt}Published 3rd March, 2020.\\
   Updated 5th March, 2020.\\
   Page {\thepage} of \pageref{LastPage}.
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  \vspace{-5pt}
  %\includegraphics[width=48px,height=48px]{dave.jpeg}
  Measure your website readability!\\
  www.readability-score.com
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\begin{document}
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\begin{multicols*}{3}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Looking for expert advice?}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{If you would like one of \{\{link="https://clockworktalent.com/"\}\}clockworktTalent's\{\{/link\}\} digital marketing recruitment specialists to take a look at your CV and offer some real, honest advice to improve it- You can \{\{link="https://clockworktalent.com/free-cv-consultation/"\}\}claim a free CV critique\{\{/link\}\}!} \tn 
% Row Count 7 (+ 7)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Every CV Needs...}}  \tn
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\mymulticolumn{1}{x{5.377cm}}{1 simple font at size 10-11} \tn 
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\mymulticolumn{1}{x{5.377cm}}{Your full name} \tn 
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\mymulticolumn{1}{x{5.377cm}}{Address and contact details} \tn 
% Row Count 3 (+ 1)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Personal Profile} \tn 
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\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Skills \& Tools} \tn 
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\mymulticolumn{1}{x{5.377cm}}{Professional Experience} \tn 
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\mymulticolumn{1}{x{5.377cm}}{Education \& Training History} \tn 
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\mymulticolumn{1}{x{5.377cm}}{Interests \& Hobbies} \tn 
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\hhline{>{\arrayrulecolor{DarkBackground}}-}
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\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{1 - Personal Profile Section}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{We recommend writing this as if you were telling your parents or your headteacher where you are in your professional career. A synopsis of your qualifications, achievements, core skills/strengths and ambitions. This could include your industry sectors, customer verticals, sales deals, where you've been published and more. Whatever it is, make sure it's relevant to the jobs you're applying for.} \tn 
% Row Count 9 (+ 9)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{4 - Education \& Training Section}}  \tn
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\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Again chronological, most recent first… especially if you've had recent industry training or certifications. This demonstrates clearly that you're still learning, keeping up to date and pursuing personal development. Bold the qualifications you obtain, not where you studied or the institutions. The lengthier your career the less detail you need to provide about your education i.e. if you've had 20 years in the industry, please don't list out each and every O level you took.  BUT of the flip side, if you're a relatively new entrant to the industry, list your education, all of it! Your 10 A* GCSEs are really interesting, especially if you didn't go to university. Or, if you did go to uni, mention it in your personal profile, so the expectation from the offset is positive!} \tn 
% Row Count 16 (+ 16)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Formatting tip: {\bf{Qualification, Grade}} Institution (Date awarded) So, each of your qualifications should look like this:  \newline  \newline -{\bf{SEO Training Course, Pass}} brightonSEO (2020) \newline -{\bf{BA (Hons) Media Studies, 1st Class Degree}} Portsmouth University (2016) \newline -{\bf{9 GCSEs incl. Maths, English \& Science, A-C}} London School (1999)}  \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
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\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Live CV Formatting!}}  \tn
\SetRowColor{LightBackground}
\mymulticolumn{1}{p{5.377cm}}{ Video: http://youtu.be/i_FGebnBW_w} \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
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\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{2 - Skills \& Tools Section}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Bullet-point your core skills. Next, add the tools you are accustomed to using in your job. This is an excellent way of showing a decision-maker how deep your experience goes.} \tn 
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\hhline{>{\arrayrulecolor{DarkBackground}}-}
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Prompt:}} \newline  \newline -SEO \newline -Email Marketing \newline -Quick learner \newline -Fluent in Spanish \newline -Microsoft Office  \newline -ScreamingFrog \newline -Google Analytics \newline -Google Search Console}  \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
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\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{5 - Interests \& Hobbies Section}}  \tn
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\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Here is your opportunity to show us who you are on a personal basis. If you can make it relevant to your career,  great but actually it's also interesting just to find out a little about you. Employers are hiring individuals not just bums on seats!  For instance, I will always remember one professional who collected Dolls Houses. She was great, we found her an awesome job and I will always remember her because of her unusual dollhouse collection!} \tn 
% Row Count 10 (+ 10)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
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\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{3 - Professional Experience Section}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{This is a chronological listing of all the work you've undertaken. Identify the employer, the dates and the job titles you've held. We want the most recent first otherwise I'll get bored wading through your early newspaper rounds and 6 weeks work experience at the local nursery. Hit us with your most recent work. Hopefully, it'll be really relevant for the job your applying to and I'll be hungry to read more!  If you've been promoted within one company, separate these out with dates. It's a good thing to showcase to a potential employer. You then want to briefly outline your responsibilities and list your achievements. These can include: budgets, client wins, industry verticals, where content has been published or reporting on KPIs, CTR, ROI, audience reach, engagement, conversions, ranking and campaign traffic.} \tn 
% Row Count 17 (+ 17)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Formatting should look like this: \newline  \newline {\bf{Start Date - End Date Employer, Location}} \newline {\bf{Job Title}} \newline Include a brief outline of each job role here. \newline {\bf{Achievements:}} \newline  \newline i.e.  \newline {\bf{Jan 2015 - Aug 2018 Googler, London}} \newline {\bf{Senior SEO Manager}} \newline Include a brief outline of each job role here. \newline {\bf{Achievements:}}}  \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
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\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{So you've written a CV... now what?}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Save the document as: {\bf{Your Full Name - CV}}} \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Save it as a PDF to 'fix' all formatting} \tn 
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% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Proof read your CV and proof read again!} \tn 
% Row Count 3 (+ 1)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Write a new, unique cover letter to send with your CV for each job application} \tn 
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\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
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\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{FREE CV Template Download!}}  \tn
\SetRowColor{LightBackground}
\mymulticolumn{1}{p{5.377cm}}{\vspace{1px}\centerline{\includegraphics[width=5.1cm]{/web/www.cheatography.com/public/uploads/emma-lambert_1583231339_CV Template.png}}} \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Download your \{\{link="https://clockworktalent.com/wp-content/uploads/2019/03/CV-Template-Download-2.docx"\}\}free CV template\{\{/link\}\}!}  \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{FAQ's}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Why do I need a CV?}}} \tn 
\mymulticolumn{1}{x{5.377cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}Ultimately, you need a CV to showcase your skills and experience. To show the reader what you can do, what you've learned, what skills you have, what tools you can use and of course what you can achieve if given the opportunity. You need a great CV to differentiate yourself from everyone else's application. Job seeking and career progression are competitive and a good job is hard to get. You need to be ready from the get-go.} \tn 
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% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{What is a CV?}}} \tn 
\mymulticolumn{1}{x{5.377cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}The definition of Curriculum Vitae according to Wikipedia is a summary of academic and professional history and achievements. According to the Oxford dictionary, it's a noun. A brief account of a person's education, qualifications, and previous occupations, typically sent with a job application.} \tn 
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% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{When will I need a CV?}}} \tn 
\mymulticolumn{1}{x{5.377cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}It's highly likely you will need an up to date and accurate CV when applying for any job. You'll either be asked to complete an online application (on which, you can cut and paste many elements from your CV). Or, you will be asked to submit a CV and cover letter. You may need a CV for an internal promotion, for HR/line management to ensure you have obtained the level of experience they require for the role you will be undertaking. Run your own business? You may need your CV for your insurance provider or investors.} \tn 
% Row Count 32 (+ 13)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Common CV Mistakes}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Not written in chronological order} \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Having inaccurate information or lies featured} \tn 
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% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Titling it as 'CV' or 'Curriculum Vitae', we know it's your CV, don't label it} \tn 
% Row Count 4 (+ 2)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Poor spelling} \tn 
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\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Using an inappropriate email address} \tn 
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% Row 5
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Always account for the gaps between employment} \tn 
% Row Count 7 (+ 1)
% Row 6
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Too much focus on design instead of content} \tn 
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\mymulticolumn{1}{x{5.377cm}}{An inconsistent tone of voice} \tn 
% Row Count 9 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}


% That's all folks
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