Cheatography
https://cheatography.com
Key features
- Cruise is more tourism than shipping |
- 14 million passengers annually |
- Three main categorie: Luxury, Premium and Standard |
- Trends: Larger ships and Consolidation |
- 400 large ships, thousands smaller ones |
Types of ships
- Large, expensive ships, Getting bigger |
- Medium and small tailor made ships |
- Smaller and older are used in low price market |
Largest companies
- Carnival |
- RCCL |
- Star |
- MSC |
- TUI |
- Regent |
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Income
- 10% tickets |
- 50% sales on board |
- 40% games / entertainment / activities |
Economy
- Difficult to earn money |
- Economies of scale |
Competition intensity
- Strong internal rivalry |
- Many substitutes for tourists |
- Many newcomers |
- Low negotiation power for suppliers |
- Many small customers |
- Seasons dependent |
- Cyclical |
Organisation Management
- Complex staff on board and onshore |
Technology
- Demand for high speed and comfort |
- Safety |
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