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List of Marketing Acronyms and What They Stand For
Ad Types
Acronym |
Meaning |
Notes |
RLSA |
Remarketing Lists for Search Ads |
RSA |
Responsive Search Ads |
RDA |
Responsive Display Ads |
ETA
|
Expanded Text Ads
|
ETA now deprecated |
DSA |
Dynamic Search Ads |
Commonly Used in PPC
Acronym |
Meaning |
Notes |
Date Updated |
STRs |
Search Terms Reports |
STs has been corrected to STRs |
09.04.2025 |
My Shorthands
Term |
Lowercase Acronyms |
Uppercase Acronyms |
Campaign |
cmpgn |
CMPGN |
Ad Group |
adgrp |
ADGRP |
This contains all of my created acronyms since I couldn't really find the proper shorthand/acronyms anywhere on the internet.
Industry Terms
DTC |
Direct To Consumer |
CPG |
Consumer Packaged Goods |
1P |
1st Party |
3P |
3rd Party |
MBRs |
Monthly Business Reviews |
QBRs |
Quarterly Business Reviews |
Acronyms that I've come across during reading materials and looked up.
|
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