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List of Marketing Acronyms and What They Stand For

Ad Types

RLSA
Remark­eting Lists for Search Ads
RSA
Responsive Search Ads
RDA
Responsive Display Ads
ETA
Expanded Text Ads
DSA
Dynamic Search Ads
 

My Shorthands

Term
Lowe­rcase Acronyms
Uppe­rcase Acronyms
Campaign
cmpgn
CMPGN
Ad Group
adgrp
ADGRP
This contains all of my created acronyms since I couldn't really find the proper shorth­and­/ac­ronyms anywhere on the internet.
 

Industry Terms

DTC
Direct To Consumer
CPG
Consumer Packaged Goods
1P
1st Party
3P
3rd Party
MBRs
Monthly Business Reviews
QBRs
Quarterly Business Reviews
Acronyms that I've come across during reading materials and looked up.
 

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