This is a draft cheat sheet. It is a work in progress and is not finished yet.
Business Detail Questions
**What Is the Business and at what points it is generating most money? |
**What are their objectives of growth? |
**What are they doing currently for sales and marketing? |
*How are hey advertising to their prospective customers? |
**How much do they spend on advertising and marketing in general? |
**How much more business they think they could be doing and handling? |
*What are their plans for customer acquisition using digital marketing? |
**How much would they pay for 2x, 3x, and 10x growth? |
*What is their business story, ie. how did they start + grow + survive etc..? |
**What is their prior experience in customer acquisition using digital marketing? |
*Describe ideal scenario where they are doing perfect business |
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Customer Detail Questions
*Who are the people running this business? |
Would other people in business like the idea we're suggesting? |
*How long have you been doing this business? |
How do you usually educate yourself for new things in your business? |
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Prospective customer details
Who are your customers i.e age, gender, ethnicity, financial status, intelligence centered or social centered or money centered etc.. |
**How do they find you? |
**How do they buy from you? |
*Can they get you referrals? if yes then how often do you get referrals. |
*What are the biggest reasons they don't or can't buy from you? |
**What is their incentive to buy from you instead of someone else? |
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Related to our business
Would you like to create a website, if you have one make it better? |
Would you like to create social media brand? |
Would you like to create content? |
Would you like to generate pre-qualified leads? |
would you like to make it easier to sell for you and buy for your customer? |
Would you like to add more human experience in your customer interactions at the same time not hire people? |
Would you like to build a database of people who do or can buy from you in future? |
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