Show Menu
Cheatography

Podcasting for Authors Cheat Sheet by

Info on Podcasting

What's Up With Audio?

Audio is the fastest growing part of the publishing industry.
Audiobooks saw a growth of 22.7% from 2016 to 2017!
1 out of every 10 books sold is in audio
At least 21% of Americans own a smart speaker* (Amazon Echo, etc.) up from 7% in 2017

Why Podcast?

Audio is big – both podcasts and audiobooks are growing rapidly.
Your voice in their ear creates a strong connection and fosters engage­ment.
You can stand out since few authors have their own podcasts.
Interviews can help you build relati­onships with people in the industry.
It's another platform to share your creativity and ideas
People listen longer than they watch a YouTube video or read a blog post.
You learn to be a better commun­icator and storyt­eller.
Possib­ility for moneti­zation

Distri­bution

iTunes / Apple Pocasts
Spotify
Google Play
Stitcher
Soundcloud
YouTube
 

Starting Your Podcast

What are Your Goals?
- What do you hope to accomplish?
- Is it measurable?
How will you know when you've succeeded?
Determine Your Why
- Who is the show for?
- How will it benefit them?
- How will you stand out?
What Kind of Podcast?
- Solo
- Interview
- Multi-host
- Roundtable
- NPR-style audio magazine
Choose a Name
- Create a subtitle, short & long descri­ptions
Other Questions
- How long will it be?
- What's the format?
Content
- Brainstorm potential topics & guests

Be a Good Podcast Guest

Listen to several episodes.
Record in a quiet space.
Silence your phone & computer notifi­cat­ions.
Prepare, but don't sound rehearsed.
Relax and talk to them like you're just having coffee.
Smile when you talk.
Have a beverage nearby, but space out drinking and talking.
Promote a single URL at the end, not every social site you have.
Promote the episode when it goes live.
Send a thank you note.
 

What Do You Need?

Equipment
- Microphone (Audio­-Te­chnica ATR2100-USB)
- Mic stand
- Windscreen or pop filter
Recording & Editing Software
- Quicktime
- Audacity
- Garage Band
- iMovie
Interview Software
- Skype
- Zencastr
- Ringr
- Cleanfeed
- Zoom
Podcast Host
- anchor.fm (record & host for free)
- Podbean
- Buzzsprout
- Libsyn
Cover Art
Optional
- Domain name
- Transcription
- Music & profes­sional intro

How to get on podcasts

Listen to the show first.
Follow their pitch direct­ions.
Pitch in a way that centers them and their audience.

Help Us Go Positive!

We offset our carbon usage with Ecologi. Click the link below to help us!

We offset our carbon footprint via Ecologi
 

Comments

No comments yet. Add yours below!

Add a Comment

Your Comment

Please enter your name.

    Please enter your email address

      Please enter your Comment.