What's Up With Audio?
Audio is the fastest growing part of the publishing industry.
Audiobooks saw a growth of 22.7% from 2016 to 2017!
1 out of every 10 books sold is in audio
At least 21% of Americans own a smart speaker* (Amazon Echo, etc.) up from 7% in 2017
Audio is big – both podcasts and audiobooks are growing rapidly.
Your voice in their ear creates a strong connection and fosters engagement.
You can stand out since few authors have their own podcasts.
Interviews can help you build relationships with people in the industry.
It's another platform to share your creativity and ideas
People listen longer than they watch a YouTube video or read a blog post.
You learn to be a better communicator and storyteller.
Possibility for monetization
iTunes / Apple Pocasts
Starting Your Podcast
What are Your Goals?
- What do you hope to accomplish?
- Is it measurable?
How will you know when you've succeeded?
Determine Your Why
- Who is the show for?
- How will it benefit them?
- How will you stand out?
What Kind of Podcast?
- NPR-style audio magazine
Choose a Name
- Create a subtitle, short & long descriptions
- How long will it be?
- What's the format?
- Brainstorm potential topics & guests
Be a Good Podcast Guest
Listen to several episodes.
Record in a quiet space.
Silence your phone & computer notifications.
Prepare, but don't sound rehearsed.
Relax and talk to them like you're just having coffee.
Smile when you talk.
Have a beverage nearby, but space out drinking and talking.
Promote a single URL at the end, not every social site you have.
Promote the episode when it goes live.
Send a thank you note.
What Do You Need?
- Microphone (Audio-Technica ATR2100-USB)
- Mic stand
- Windscreen or pop filter
Recording & Editing Software
- Garage Band
- anchor.fm (record & host for free)
- Domain name
- Music & professional intro
How to get on podcasts
Listen to the show first.
Follow their pitch directions.
Pitch in a way that centers them and their audience.