Study the "Big Dogs"
What type of content are they sharing?
How often do they post new updates?
What is the mix of re-shared content vs. original content?
What types of posts get the biggest reaction from followers?
Do they post personal content or just topic-related?
Curate the Best Content
Follow interesting blogs
Reshare content shared by influencers
Reshare content that's already popular
Take Followers Behind the Scenes
Moments and updates from personal life
Show "the sausage being made" (occasionally)
Other relatable facets of personality
Take Followers on an Adventure
Highlights of the glamorous lifestyle
Bring them closer to the rich and famous
Put Followers in the Spotlight
Showcase their best work
Contests, awards and prizes
Share frequently (and different angles on same content)
Ask for the share (sometimes)
Pay for extra exposure