Cheatography
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Entrepreneur VS Businessman
"entreprendre"=one who undertakes or manages |
customer oriented |
usually more profit oriented |
bold and ambitious |
usually plays safe |
creates his own idea and turns it into a business |
business is purchased, donated, or inherited |
Advantages of Entrepreneur
Ownership |
control over time, compensation, and working conditions |
Control |
own the business and the profits that your business will earn |
Fulfillment |
passionate and rarely bored |
Costs of an Entrepreneur
Business failure |
Accountability |
Financial insecurity |
extra hardwork |
strain on personal relationships |
Social and Green Entrepreneurship
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Idea Generation
creative process for new ideas, where an idea is a basic element of thought that can be either visual, concrete, or abstract |
brainstorming- group method without criticizing |
an idea is not necessarily an opportunity (attractive, durable and timely, adds value for its user) |
Idea Screening
a measure of spotting good ideas/opportunities and dropping poor ones ASAP |
1. the personal screen |
2. the 12Rs of opportunity screening |
3. pre-feasibility study |
4. feasibility study |
Tools
Concept Board |
helps gather info on consumers' reaction |
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how product looks |
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can help pinpoint exactly what target market wants |
Product Prototype |
implementation of great idea |
Terminology
Product Development |
overall process of searching ideas for new products, screening, implementing and introducing to market |
Product Design |
render the concept and translate into measurement |
Design Thinking |
methodology for creative and practical problem solving |
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Product
type of good or service consisting of tangible and intangible attributes that satisfies consumers in exchange of money or anything that has a unit or value |
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