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Defining Multimedia Cheat Sheet (DRAFT) by

Introduction to Multimedia, BMMA 1st Year

This is a draft cheat sheet. It is a work in progress and is not finished yet.

What is Multim­edia?

Multimedia is a grand culmin­ation of many ideas rooted in the centur­ies-old traditions of human commun­ication and content produc­tion.
It is the peak of all known mass media, social intera­ction, and the process of commun­ica­tion.
Multimedia encomp­asses anything and everything to do with the multis­ensory exchange of inform­ation and stories within a culture.
Multimedia serves as a prevalent force in human commun­ication today.

What is Media?

Media is a "way of transm­iss­ion­".
Media uses different techno­logies to record and send inform­ation to others.

What is Medium?

Medium is a channel where ideas, inform­ation and meaning go through as they travel from one point to another.
Every medium has a native and structure form through which it delivers content.

Old Media

Old Media has become identical to the 7 forms of mass commun­ica­tions that are apparent in today's modern times. A reminder of last century's past models of mass commun­ica­tion.
Newspapers
Magazines
Television
Sound Recordings
Film
Radio

What is Tradit­ional Media?

It is defined as a set of monolithic industries with discreet practices and workflows that are propriety to specific segments of creative workforce.
 

Charac­ter­istics of Mass Media

These are the products of large organi­zations that operate at a great expense.
These are directed toward a relatively large, hetero­genous, and anonymous audience.
These are publicly transm­itted and timed to reach most audience members simult­ane­ously.

Charac­ter­istics of Old Media

Large Organi­zations
Old Media are products of large companies and organi­zations that operate with expensive fundings. They employ a huge number of people with specia­lized skills and job functions to produce media content.
Large Audiences
Founda­tions of Old Media is enhanced to connect to a large, anonymous and varied audience. This group of people that are the receivers of Mass Media are called "mass audien­ce".
Simult­aneous Delivery
Mass Media are publicly spread and timely to to teach the audiences instan­tan­eously. By using expensive systems, they are able to distribute media products to their consumers on time.

Charac­ter­istics of New Media

Early 1980's saw the progress from Old Media to New Media. Famously known as the digital revolu­tion, it signif­icantly changed the ways of how people work, produce and interact.
This era also opened new ways and opport­unities to production and distri­bution of media content.
Nicolas Negropente (1995) "From atoms to bits."
Atoms; Printed matter. Bits; Electronic format.
The computer assumes a dominant role in the era of new media. Lev Manovich (2001).
 

Principles of New Media

According to Manovich, there are 5 principles of new media that mirror the "­general tendencies of a culture undergoing comput­eri­zat­ion."
Numerical Repres­ent­ation
New media objects can be defined as an equation or mathem­atical function.
Structural Modularity
New media objects hold indivi­duality even when joined with other media objects in a large-­scale project. This is possible since the computer sees each structural element in a design as a distinct mathem­atical object or expres­sion. (Costello, et, al., 2012).
Variab­ility
New media objects aren't limited nor fixed in a single format: these objects can have several versions. Just like how creating a .docx file format can be changed into a PDF, a JPEG, or a PSP photoshop format among others.
Cultural Transc­oding
According to Manovich, cultural transc­oding means the bi-dir­ect­ional influence of computers and human culture acting recipr­ocally on each other.
 
It is divided into two competing parts: The cultural layer and the computer layer. It is a mix of human and computer meanings.