Research Settings |
Field Experiments, Laboratory Experiments, Internet Epxeriments |
Field experiments (RS) |
Artificiliaty not a problem, but cannot control extraneous variables like in a lab |
Laboratory experiments (RS) |
Ability to control extranueous variables, but introduce artificiality and poor ecological validity |
Internet experiments (RS) |
Easy access, large samples and low cost, but lack of experimenter control, self-selection, drop out and multiple participant submissions |
Descriptive Research (T) |
Observing, recording and describing behaviour |
Relational/Predictive Research (T) |
Describing and detecting/predicting relationships |
Causal Research (T) |
Describing behaviour, predicting relationships AND exploring cause-and-effect |
Qualitative Research (A) |
Non-numerical, interpretive approach. Assumes a dynamic, negotiated soccialy consttructed reality. Data is written or spoken words, observationws of behaviour, pictorial or visual matter. Data analysis is thematic analysis with focus on subjective/personal meaning |
Quantiative Research (A) |
Numerical data. Though sophisticated non-experimental approaches attempt to identify causal relationships • Can help identify factors/relationships to then form hypotheses to be tested with experimental research |
Mixed Methods (A) |
Mixes Quantitative and Qualitative Research for more complete account |
Quantiative Experimental |
Before making causal claim, three criteria: Co-variation (changes must be correlated), Temporal ordering (cause must precede effect), no Alternate Explanations |
Between-subjects design |
Different participants exposed to each level of IV |
Within-subjects design |
All participants exposed to all levels of the IV. Can mitigate confounding participant variables, which helps better establish cause-and-effect Best used with proper counterbalancing. Also subject to carryover effects. |
Ads/Disads of Experimental Research |
Causal inference, ability to manipulate variables, control |
Does not test effects of extraneous variables, artificiality, inadequate method of scientific inquiry |
Quantitative Non-experimental |
No manipulation of the IV, descriptive research, identifies factors/relationships to form hypotheses to then be tested through experimental |
Types of Quan Non-Experimental |
Correlational study, Natural manipulation, cross-sectional and longitudinal |
Ads/Dis-Ads of Each Type |
Research objectives of description and prediction, Research objectives of description and prediction, Multiple Groups/Time points to consider |
Sometimes false assumption of causation, false assumption of causation, cross-sectional/longitudinal do not always produce similar results |
Strenghts/Weaknesses of Qualitative Research |
Many different data collection methods, good for describing/understanding, provides data to develop theory |
Difficult to Generalise, varying interpretations, objective hypothesis testing procedures not always used |
Directional/One-tailed Hypothesis |
Group A would have a higher mean on X than Group B. OR. There would be a positive/negative relationship between X and Y. |
Non-Directional/ Two-tailed Hypothesis |
Groups A and B would differ on X. OR there would be a relationship between X and Y. |
Null Hypothesis. |
A statement of no relationship among variables, or no differences between conditions. |
Content Validity |
Ensures the test covers the full range of the concept being measured. |
Construct Validity |
Measures how well the test reflects the theoretical concept it is designed to assess. |
Criterion-Related Validity: |
Evaluates how well the test predicts outcomes based on another measure. |
Face Validity |
Assesses whether the test appears to measure what it is supposed to measure based on subjective judgment |
External Validity |
Examines if the study’s results can be generalized to other settings, people, times, and measures. |
Internal Validity |
Ensures the study accurately measures the relationship between variables without interference from other factors. |
Outcome Validity |
Refers to how well a test or measure predicts or correlates with an outcome or behavior that it is supposed to influence or relate to in the real world. It’s closely related to predictive validity but focuses on the practical implications of the test’s results in real-world outcomes. |
P-Value |
The p-value is a measure of the probability of obtaining test results at least as extreme as the results actually observed, assuming that the null hypothesis is true. It quantifies the likelihood that the observed data would occur if the null hypothesis were correct. The null hypothesis typically represents a statement of no effect or no difference. |
Experimental Research |
First feature is that the researchers' manipulation of the independent variable (conditions), and second feature is that the researcher exerts control over variables other than the IV and DV (extraneous variables) |
Statistical Validity |
Concerns the proper statistical treatment of data and the souwndness of the researchers’ statistical conclusions |
Non-experimental Research |
Research that lacks the manipulation of an IV, but simply involves measuring variables as they naturally occur. Use when the research question relates to a single variable rather than a statistical relationship, or if it's a non-causal statistical relationship, or if the IV cannot be manipulated otherwise |
Types of Non-Experimental Research |
Correlational Research (measuring two variables with little/no control over extraneous variables), Observational Research (focuses on making observations of behaviour in natural or labs etting without manipulating anything |
Counterbalancing |
Testing different participants in different orders. Best is Complete CB, but random CB can be used when the number of conditions in an experiment is large. |
Four Main Types of Validity |
are internal validity, external validity, statistical, construct |
Concurrent validity |
When the criterion is measured at the same time as the construct |
Predictive validity |
When the criterion is measured at some point in the future (after the construct has been measured) |
Convergent validity |
Criteria can also include other measures of the same construct |
Reliability |
The consistency of a measure. |
Three types of Consistency |
Over time (test-retest reliability), across items (internal consistency), and across different researchers (inter rater reliability). |
Statistical significance |
Conclusion that an observed finding (e.g., a differencebetween groups or conditions) would be very unlikely if the null hypothesis weretrue.• Practical significance = Clinical significance = Claim made when a statisticallysignificant finding seem large enough to be important. |