Show Menu
Cheatography

Enhanced Ecommerce Universal Analytics Cheat Sheet by

Parameters sent in the different data sent in enhanced ecommerce

Product Impres­sions

il[ind­ex]nm
il (impre­ssion list) The list or collection to which product belongs (Examp­le:­il1nm)
il[ind­ex]­pi[­ind­ex]nm
The name of the product impression (product impres­sion) #
il[ind­ex]­pi[­ind­ex]id
The product ID or SKU of the product impression #
il[ind­ex]­pi[­ind­ex]pr
The price of the product impression #
il[ind­ex]­pi[­ind­ex]br
The brand of the product impression #
il[ind­ex]­pi[­ind­ex]ca
The category of the product impression #
il[ind­ex]­pi[­ind­ex]va
The variant of the product impression #
il[ind­ex]­pi[­ind­ex]ps
The product´s position in a list of the product impression #
il[ind­ex]­pi[­ind­ex]­cd[­index]
The product´s custom dimension index #
il[ind­ex]­pi[­ind­ex]­cm[­index]
The product´s custom metric index #

Promotion Impres­sions

promo[­ind­ex]id
Promotion ID #
promo[­ind­ex]nm
Promotion Name #
promo[­ind­ex]cr
Promotion Creative #
promo[­ind­ex]ps
Promotion Position #
 

Product Info

pa
product action (click, detail­,ad­d,r­emo­ve,­che­cko­ut,­che­cko­ut_­opt­ion­,pu­rch­ase­,re­fund)
pr[ind­ex]nm
product # Name
pr[ind­ex]id
product # ID or SKU
pr[ind­ex]pr
product # Price
pr[ind­ex]va
product # Variant
pr[ind­ex]qt
product # Quantity
pr[ind­ex]­cd[­index]
product # Custom Dimension #
pr[ind­ex]­cm[­index]
product # Custom Metric #
pr[ind­ex]nm
product # Name...

Checkout Options

col
Step Number
cos
Step Name

Help Us Go Positive!

We offset our carbon usage with Ecologi. Click the link below to help us!

We offset our carbon footprint via Ecologi
 

Comments

nice work, you beat me to it! Thanks for your effort.

Gracias M. Me has ahorrado un rato de búsqueda :)

Add a Comment

Your Comment

Please enter your name.

    Please enter your email address

      Please enter your Comment.

          Related Cheat Sheets

          Google Universal Analytics URL Collect Parameters Cheat Sheet
          Adobe Analytics (Omniture SiteCatalyst) Parameters Cheat Sheet

          More Cheat Sheets by Nikalytics