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About dmpg_tom

  • Tom is Head of Technical Services at DMPG. With over a decade of experience in digital marketing & data including analytics, optimisation, personalisation, campaign management and customer data platforms (CDP), he oversees all techincal work across DMPG worldwide. DMPG is an expert in these fields and works with some of the world's leading companies to improve their digital data maturity. DMPG are gold partners with Adobe, working across Adobe Analytics, Adobe Target, Adobe Campaign and Adobe Experience Platform. DMPG also work with many other tech vendors such as Google, Tealium, Full Story, Observepoint and many others.
  • Cheatographer since 1 May, 2014.


  • 2 Cheat Sheets
  • 3 Cheat Sheet Pages
  • 140,935 Cheat Sheet Views

Cheat Sheets By dmpg_tom

1 Page
An explanation of the URL parameters which are used in Adobe Analytics (AKA Omniture SiteCatalyst) tracking calls.
9 Jul 14, updated 13 May 16
adobe, url, analytics, tracking, omniture and 2 more ...
2 Pages
An explanation of every possible url parameter set when a tracking call (collect) is triggered by Google Universal Anlytics analytics.js
2 May 14, updated 9 May 22