This is a draft cheat sheet. It is a work in progress and is not finished yet.
Terminology
Entrepreneur |
Owner or manager of a business enterprise who makes money through risk and/or initiative; willing to help launch a new venture or enterprise and accept full responsibility for the outcome. |
Commercialization |
Entrepreneurship |
Act of undertaking innovation, possessing the finance and business acumen needed to transform innovations into economic value. |
Marketing |
TRIZ |
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Value proposition |
Promise of value to be delivered and a belief from the customer that value will be experienced. |
Bench |
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Business plan |
Formal statement of a set of business goals, the reasons they are believed attainable, and the plan for reaching those goals. |
Knowledge worker |
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Marketing strategy |
Public offering |
Sale of ownership (often thru securities) of a company to the public. |
Business model |
Describes the rationale of how an organization creates, delivers, and captures value. |
Disruptive innovation |
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Angel investor |
Intellectual property |
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Business technology |
Limited liability |
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Small business |
Sole proprietorship |
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Technology transfer |
Strategic alliance |
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Commercial viability |
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Innovation Myths
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Myth. Fact.
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A great Idea is an epiphany. A great idea is hard work over time.
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I should do what is expected. Innovation occurs at the edge of chaos and often at the intersection of technology and entrepreneurship.
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Solo inventor. tba
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First mover. tba
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Value
Customers want |
Better |
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Cheaper |
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Faster |
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Cooler |
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Continuous improvement is essential. |
Owners want you to |
Do more with their money than they could do with it themselves. |
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Invest in productive activities that earn rates of return greater than their risk-adjusted costs of capital. |
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Present value of future cash flows exceeds the startup costs. |
You create value by: |
Exploiting proprietary physical resources. |
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Possessing proprietary knowledge or expertise. |
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Creating a new or improved product, process, or service. |
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Staying ahead of the competition. |
Commercialization Process
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