This is a draft cheat sheet. It is a work in progress and is not finished yet.
Product ContextCharity | WaterAid | Established | 1981 | Royal Patron | Prince Charles (1991) | Advert created by | Atomic London | Made in | October 2016 | Entitled | Rain For Good |
Cultural ContextIt is pressumed that the audience for the advert would be familiar with codes and conventions of both audio-visual adverts and those for charitable organisations due to the global efforts following the 1984’s Do They Know It’s Christmas? single for Band Aid and 1985’s Live Aid being the first global charity event. |
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