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The Times/ The Daily Mirror Cheat Sheet (DRAFT) by

Media studies the times/ the daily mirror

This is a draft cheat sheet. It is a work in progress and is not finished yet.

Product context (The Times)

Who owns Newscorp
Rupert Murdoch is the chief executive of Newscorp
Who Publishes The Times
Published by Times Newspapers (Owned by news UK which is owned by News Corp )
What is newscorp?
Global conglo­merate with a large number of subsidiary companies that seem to be ever changing
The times is published by a vertically and horizo­ntally integr­ated, divers­ified conglo­merate which in trturn whould generate enormous power and recources
By the Time being a large conglo­merate it allows them to take risks for example introd­ucing a paywall on their wabsite alienating a large consumer base

Rupert Murdoch

He is a heavy conser­viative
He is a Republican party Donor (Biased towards right wing in his papers)

Phone Hacking Scandel (NEWSCORP)

Poeple argue that due to NEWSCORP escaped convic­tions from the phone hacking scandal because they had such a large amount of power, influence and global ocnnec­tions

Newscorp politcal view

Newscorp and its subsidiars "­say­" they try to be politcally neutral and that they embrace all politcal views
However, the head of Newscorp is a heavy conser­vitave

Conglo­merate (The Times)

By the Time being a large conglo­merate it allows them to take risks for example introd­ucing a paywall on their wabsite alienating a large consumer base
A conglo­merate is able to share recources and articles between comapnies
A global conglo­merate can help a paper be distri­buted across the world, using its subsidary companies to promote the product
Meaning that they have a large amount of power due to the amount of subsid­aries


The times circul­ation is either increasing or it is staying the same which is very unusual based on consumer trends
This may be due to the times target audience is older, more educated (ABC1) who are less likely to have moved towards online consum­ption
Another reason why there is less online consum­ption is due the times having a pay wall in order to acess their content
A ABC1 audience is more likely to pay for the paywall due to them seeing it as being higher quality


Newspapers like the The Times and The Daily Mirror are owned by stockh­olders
Meaning that the company has to protect its reputation in order to protect the cost of their shares
This ensures that stockh­olders are happy


Both the Times and The Daily Mirror regulated by the IPSO
The IPSO is run by the newspaper industry
IPSO have regula­tions about what newspapers can and can't do in terms of offensive language, libel, ethics e.t.c
IPSO has major flaws that it is run by newspaper industry themse­lves.
IPSO doesnt follow the recome­nda­tions of the Levenson enquiry e.t.c
Incredably difficult to regulate the newspapers due to technology (comme­nting or creating their own story)
Uses bots to regulate (using algorythms cna sometimes regulate someone that doesnt need regulating or doesnt regulate what needs to be regulated)
Many newspapers employ human moderators to check online comments but cant look through all in time

Digital consumer trends

The rise of digital news websites and social media by newspa­pers, reflects the increasing desire by audiences for 'inter­act­ivity'.


advert­ising is tailed to the newspapers specific target audience for example, in a newspaper such as the Dialy mail you are far more likely to see content such as advert­ise­ments for Lidl, Aldi and Tesco due to the C2DE target audience and demogr­aphics of the newspaper

Uses and gratif­ica­tions theory

Inform­ation and education
Scensa­tio­nal­ising the news

Product Context (Daily Mirror)

Who makes the Daily Mirror
Made by Reach PLC formally known as Trinity mirror
Reach PLC are a large conglo­merate with a multitude of subsid­aries such as the Daily Express; Daily mirror; Daily star e.t.c. They also make local newspapers
Reach PLC is horizo­ntally interg­rated it buys out other competing companies absorving thier titles with their own
Horizontal interg­ration menas that they can share journa­lists and recources between their different titles/ brands reducing overall costs.


The Daily mirrors circul­ation has been rapidly declining
People are looking online due to it being free
However, their website is doing quite well mainin­taing their digital audiences and can still monitises it through advert­isement

Target audience (Daily Mirror)

The target audience for the Daily Mirror are British, working class males coming from a C2DE socioe­conomic background