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  /Title (the-times-the-daily-mirror.pdf)
  /Creator (Cheatography)
  /Author (imsam)
  /Subject (The Times/ The Daily Mirror Cheat Sheet)
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        \hspace*{-6pt}\includegraphics[width=5.8cm]{/web/www.cheatography.com/public/images/cheatography_logo.pdf}}
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    \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{The Times/ The Daily Mirror Cheat Sheet}}}} \\
    \normalsize{by \textcolor{DarkBackground}{imsam} via \textcolor{DarkBackground}{\uline{cheatography.com/159829/cs/33772/}}}
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  \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}}  \\
  \vspace{-2pt}imsam \\
  \uline{cheatography.com/imsam} \\
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  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}}  \\
   \vspace{-2pt}Not Yet Published.\\
   Updated 22nd August, 2022.\\
   Page {\thepage} of \pageref{LastPage}.
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  %\includegraphics[width=48px,height=48px]{dave.jpeg}
  Measure your website readability!\\
  www.readability-score.com
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\begin{document}
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\begin{multicols*}{3}

\begin{tabularx}{5.377cm}{x{1.84149 cm} x{3.13551 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Product context (The Times)}}  \tn
% Row 0
\SetRowColor{LightBackground}
Who owns Newscorp & Rupert Murdoch is the chief executive of Newscorp \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
Who Publishes The Times & Published by Times Newspapers (Owned by news UK which is owned by News Corp ) \tn 
% Row Count 6 (+ 4)
% Row 2
\SetRowColor{LightBackground}
What is newscorp? & Global conglomerate with a large number of subsidiary companies that seem to be ever changing \tn 
% Row Count 10 (+ 4)
% Row 3
\SetRowColor{white}
\mymulticolumn{2}{x{5.377cm}}{The times is published by a vertically and horizontally integrated, diversified conglomerate which in trturn whould generate enormous power and recources} \tn 
% Row Count 14 (+ 4)
% Row 4
\SetRowColor{LightBackground}
\mymulticolumn{2}{x{5.377cm}}{By the Time being a large conglomerate it allows them to take risks for example introducing a paywall on their wabsite alienating a large consumer base} \tn 
% Row Count 18 (+ 4)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{0.4977 cm} p{0.4977 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Rupert Murdoch}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{2}{x{5.377cm}}{He is a heavy conserviative} \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\mymulticolumn{2}{x{5.377cm}}{He is a Republican party Donor (Biased towards right wing in his papers)} \tn 
% Row Count 3 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{0.4977 cm} p{0.4977 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Phone Hacking Scandel (NEWSCORP)}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{2}{x{5.377cm}}{Poeple argue that due to NEWSCORP escaped convictions from the phone hacking scandal because they had such a large amount of power, influence and global ocnnections} \tn 
% Row Count 4 (+ 4)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{0.4977 cm} p{0.4977 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Newscorp politcal view}}  \tn
% Row 0
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\mymulticolumn{2}{x{5.377cm}}{Newscorp and its subsidiars "say" they try to be politcally neutral and that they embrace all politcal views} \tn 
% Row Count 3 (+ 3)
% Row 1
\SetRowColor{white}
\mymulticolumn{2}{x{5.377cm}}{However, the head of Newscorp is a heavy conservitave} \tn 
% Row Count 5 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{0.4977 cm} p{0.4977 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Conglomerate (The Times)}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{2}{x{5.377cm}}{By the Time being a large conglomerate it allows them to take risks for example introducing a paywall on their wabsite alienating a large consumer base} \tn 
% Row Count 4 (+ 4)
% Row 1
\SetRowColor{white}
\mymulticolumn{2}{x{5.377cm}}{A conglomerate is able to share recources and articles between comapnies} \tn 
% Row Count 6 (+ 2)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{2}{x{5.377cm}}{A global conglomerate can help a paper be distributed across the world, using its subsidary companies to promote the product} \tn 
% Row Count 9 (+ 3)
% Row 3
\SetRowColor{white}
\mymulticolumn{2}{x{5.377cm}}{Meaning that they have a large amount of power due to the amount of subsidaries} \tn 
% Row Count 11 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
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\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{0.4977 cm} p{0.4977 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Circulation}}  \tn
% Row 0
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\mymulticolumn{2}{x{5.377cm}}{The times circulation is either increasing or it is staying the same which is very unusual based on consumer trends} \tn 
% Row Count 3 (+ 3)
% Row 1
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\mymulticolumn{2}{x{5.377cm}}{This may be due to the times target audience is older, more educated (ABC1) who are less likely to have moved towards online consumption} \tn 
% Row Count 6 (+ 3)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{2}{x{5.377cm}}{Another reason why there is less online consumption is due the times having a pay wall in order to acess their content} \tn 
% Row Count 9 (+ 3)
% Row 3
\SetRowColor{white}
\mymulticolumn{2}{x{5.377cm}}{A ABC1 audience is more likely to pay for the paywall due to them seeing it as being higher quality} \tn 
% Row Count 11 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
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\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{0.4977 cm} p{0.4977 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Stockholders}}  \tn
% Row 0
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\mymulticolumn{2}{x{5.377cm}}{Newspapers like the The Times and The Daily Mirror are owned by stockholders} \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
\mymulticolumn{2}{x{5.377cm}}{Meaning that the company has to protect its reputation in order to protect the cost of their shares} \tn 
% Row Count 4 (+ 2)
% Row 2
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\mymulticolumn{2}{x{5.377cm}}{This ensures that stockholders are happy} \tn 
% Row Count 5 (+ 1)
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\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{0.4977 cm} p{0.4977 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Regulation}}  \tn
% Row 0
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\mymulticolumn{2}{x{5.377cm}}{Both the Times and The Daily Mirror regulated by the IPSO} \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
\mymulticolumn{2}{x{5.377cm}}{The IPSO is run by the newspaper industry} \tn 
% Row Count 3 (+ 1)
% Row 2
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\mymulticolumn{2}{x{5.377cm}}{IPSO have regulations about what newspapers can and can't do in terms of offensive language, libel, ethics e.t.c} \tn 
% Row Count 6 (+ 3)
% Row 3
\SetRowColor{white}
\mymulticolumn{2}{x{5.377cm}}{IPSO has major flaws that it is run by newspaper industry themselves.} \tn 
% Row Count 8 (+ 2)
% Row 4
\SetRowColor{LightBackground}
\mymulticolumn{2}{x{5.377cm}}{IPSO doesnt follow the recomendations of the Levenson enquiry e.t.c} \tn 
% Row Count 10 (+ 2)
% Row 5
\SetRowColor{white}
\mymulticolumn{2}{x{5.377cm}}{Incredably difficult to regulate the newspapers due to technology (commenting or creating their own story)} \tn 
% Row Count 13 (+ 3)
% Row 6
\SetRowColor{LightBackground}
\mymulticolumn{2}{x{5.377cm}}{Uses bots to regulate (using algorythms cna sometimes regulate someone that doesnt need regulating or doesnt regulate what needs to be regulated)} \tn 
% Row Count 16 (+ 3)
% Row 7
\SetRowColor{white}
\mymulticolumn{2}{x{5.377cm}}{Many newspapers employ human moderators to check online comments but cant look through all in time} \tn 
% Row Count 18 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{0.4977 cm} p{0.4977 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Digital consumer trends}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{2}{x{5.377cm}}{The rise of digital news websites and social media by newspapers, reflects the increasing desire by audiences for 'interactivity'.} \tn 
% Row Count 3 (+ 3)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{0.4977 cm} p{0.4977 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Advertising}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{2}{x{5.377cm}}{advertising is tailed to the newspapers specific target audience for example, in a newspaper such as the Dialy mail you are far more likely to see content such as advertisements for Lidl, Aldi and Tesco due to the C2DE target audience and demographics of the newspaper} \tn 
% Row Count 6 (+ 6)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{1.64241 cm} x{3.33459 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Uses and gratifications theory}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{2}{x{5.377cm}}{Information and education} \tn 
% Row Count 1 (+ 1)
% Row 1
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\seqsplit{Entertainment} & Scensationalising the news \tn 
% Row Count 2 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
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\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{1.94103 cm} x{3.03597 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Product Context (Daily Mirror)}}  \tn
% Row 0
\SetRowColor{LightBackground}
Who makes the Daily Mirror & Made by {\bf{Reach PLC}} formally known as {\bf{Trinity mirror}} \tn 
% Row Count 3 (+ 3)
% Row 1
\SetRowColor{white}
\mymulticolumn{2}{x{5.377cm}}{Reach PLC are a large conglomerate with a multitude of subsidaries such as the Daily Express; Daily mirror; Daily star e.t.c. They also make local newspapers} \tn 
% Row Count 7 (+ 4)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{2}{x{5.377cm}}{Reach PLC is horizontally intergrated it {\bf{buys out other competing companies absorving thier titles with their own}}} \tn 
% Row Count 10 (+ 3)
% Row 3
\SetRowColor{white}
\mymulticolumn{2}{x{5.377cm}}{Horizontal intergration menas that they can share journalists and recources between their different titles/ brands reducing overall costs.} \tn 
% Row Count 13 (+ 3)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{0.4977 cm} p{0.4977 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Circulation}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{2}{x{5.377cm}}{The Daily mirrors circulation has been rapidly declining} \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
\mymulticolumn{2}{x{5.377cm}}{People are looking online due to it being free} \tn 
% Row Count 3 (+ 1)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{2}{x{5.377cm}}{However, their website is doing quite well mainintaing their digital audiences and can still monitises it through advertisement} \tn 
% Row Count 6 (+ 3)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{0.4977 cm} p{0.4977 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Target audience (Daily Mirror)}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{2}{x{5.377cm}}{The target audience for the Daily Mirror are British, working class males coming from a C2DE socioeconomic background} \tn 
% Row Count 3 (+ 3)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}


% That's all folks
\end{multicols*}

\end{document}