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Email Marketing Cheat Sheet Cheat Sheet (DRAFT) by

A cheatsheet for email marketing tools and approaches

This is a draft cheat sheet. It is a work in progress and is not finished yet.

A: Campaigns

Big 3

Welcome Campaign
New Lead/C­ontact Joins
Drip Campaign
Nurture Current Subscr­ibers
Follow-up Campaign
After Call/D­emo­/In­ter­action
Welcome Campaign Sequence: https:­//w­ww.a­ct­ive­cam­pai­gn.c­om­/bl­og/­wel­com­e-e­mai­l-s­eries

Drip Campaign Sequence: https:­//w­ww.o­mn­ise­nd.c­om­/bl­og/­dri­p-c­amp­aign/ (Brand Build, Customer Feedback, New Products, Community, Upcoming Events)

Follow-up Campaign Sequences: https:­//b­log.hu­bsp­ot.c­om­/sa­les­/dr­ip-­ema­ils­-opens
  

C: Copy

Content Complexity

Cliffh­anger
Comple­xity: 1
No Sales Pitch*
Comple­xity: 2
The 3 Why's
Comple­xity: 3
AIDA
Comple­xity: 4
SS Marketing Story
Comple­xity: 5
APPROACH Formula
Comple­xity: 6
Bob Stone's Gem
Comple­xity: 7
Storyb­rand*
Comple­xity: 8
AICPBSAWN
Comple­xity: 9
String of Pearls
Comple­xity: 10

Headline Formulas

Are You Still [Blank]?
Comple­xity: 1
Stop [Negative]
Comple­xity: 1
Get [something desirable] & [great circum­stance]
Comple­xity: 2
[Blank], [Blank], and [Blank]*
Comple­xity: 3
[Blank] Ways to [blank]
Comple­xity: N

Content Formulas

Before­-Af­ter­-Bridge
Your World—­Imagine Problem Solved—How to Get There
Identi­fy-­Agi­tat­e-Solve
Identify problem— Agitate proble­m—Solve problem
 

D: Brand

Fascinate Advantage

Power
Confident, Goal-O­rie­nted, Decisive
Prestige
Ambitious, Result­s-O­rie­nted, Respected
Passion
Expres­sive, Intuitive, Engaging
Innovation
Creative, Visionary, Entrep­ren­eurial
Mystique
Indepe­ndent, Logical, Observant
Alert
Proactive, Organized, Detailed
Trust
Stable, Depend­able, Familiar