Cheatography
https://cheatography.com
An explanation of the URL parameters which are used in Adobe Analytics (AKA Omniture SiteCatalyst) tracking calls.
Basic Parameters
AQB |
Analytics Querystring Begin (signifies end of the query params, always first, always = 1) |
AQE |
Analytics Querystring End (signifies end of the query params, always last, always = 1) |
bh |
Browser Height (viewport) |
bw |
Browser Width (viewport) |
c |
Colour depth (in bits) |
ce |
Content Encoding |
fid |
The Fallback ID for this user/device |
g |
url of page (inc url parameters) |
gn |
paGeName (same as pageName but short parameter name version) |
j |
Java version installed |
k |
cooKies enabled? |
ndh |
Is this originating from a javascript request (1 = yes) |
p |
browser Plugins installed |
pageName |
the PAGENAME (same as gn but long parameter name version) |
s |
Screen resolution |
t |
Timestamp of request (inc timezone) |
v |
jaVascript enabled? |
Configuration Params
cdp |
Cookie Domain Periods |
ns |
NameSpace |
vmf |
3rd party domain being Migrated From |
vmt |
3rd to 1st party cookie migration key |
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Custom Params
c1...cN |
sProp1 to sPropN - custom metrics |
channel |
the Channel (or section) |
events |
List of events (comma separated) |
h1...h5 |
Hierarchy variables 1 to 5 |
l1...l5 |
List variables 1 to 5 |
v0 |
campaign variable |
v1...vN |
eVar1 to eVarN - custom dimensions |
Custom Links
pe |
custom link type |
pev1 |
|
pev2 |
custom link name |
pev3 |
(see media below) |
Media Parameters
c. |
1st media delimiter |
a. |
2nd media delimeter |
media. |
3rd media delimiter |
playerName |
Name of media Player |
length |
length of media (seconds) |
p_e |
type of call (see extra box) |
pev3 |
type of media (e.g. video) |
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eCommerce
products |
the Products string (see note below) |
purchaseID |
Purchase ID (transaction ID) |
state |
the STATE of the purchaser |
zip |
the ZIP of the purchaser |
cc |
Currency Code |
products is a comma delimited list of semi-colon delimited strings! in the format
[category];[sku];[qty];[unit price];[incrementor events];[merchandising],[category],[sku2]...etc
ClickMap Parameters
pid |
Page IDentifier (ClickMap only) |
pidt |
Page IDentifier Type (ClickMap only) |
oid |
Object IDentifier (ClickMap only) |
oidt |
Object IDentifier Type (ClickMap only) |
ot |
Object Tag name (ClickMap only) |
oi |
source Index (ClickMap only) |
possible pe parameter values
m_s |
Media Start |
m_i |
Media Instance |
lnk_o |
Other LiNK |
lnk_e |
Exit LiNK |
lnk_d |
Download LiNK |
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www.dmpgteam.com
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Comments
adobe cookies name ?
The Adobe Analytics visitor ID is stored in s_vi cookie. There is also the fallback ID (which covers when 3rd party cookies cant be set) called s_fid.
The final common Adobe Analytics cookie is called s_cc. If you see it, it will always be set to 'true'. this is the cookie check cookie and literally provides a way for the javascript to check whether it can set 1st party cookies on the site.
The Adobe Analytics visitor ID is stored in s_vi cookie. There is also the fallback ID (which covers when 3rd party cookies cant be set) called s_fid.
The final common Adobe Analytics cookie is called s_cc. If you see it, it will always be set to 'true'. this is the cookie check cookie and literally provides a way for the javascript to check whether it can set 1st party cookies on the site.
What is definition of the following query in adobe parameter query string.
Parameter Value
D D=
C4 D=v10
Good question. This notation enables a parameter to equal the same as another parameter without having to duplicate the data.
So in your example, C4=D=v10 - this means that prop4 (c4) = the same value as eVar10 (v10).
this notation can be used for almost all parameters.
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