Communication
the act of transferring information from one place, person or group to another |
Communication Process
Sender - Encoding - Message - Decoding - Receiver - Feedback(back to sender)
Noise interfereres with the message |
Communication Terms
Source |
imagines,creates and sends the message |
Message |
stimulus or meaning produced by the source for the audience |
Channel |
the way in which the message travels between the source and receiver |
Recevier |
the one who receives, analyzes and interprets the message. |
Feedback |
response of the receiver from the message (intentional or not) |
Environment |
the atmosphere, physical and pyschological, where an individual sends and receives message. |
Noise |
anything that blocks or changes the intended message of the source |
Encoding- the process of turning thoughts into communication. (done by source)
Decoding- the process of turning communication into thoughts. (done by receiver)
Literacy
the ability to identify, understand, interpret, create, communicate and compute, using printed medias and written materials |
Information
a broad term about processed data, knowledge, derived from study, experience, instructions, signals and symbols |
Media
any physical objects used to communicate with or mass communications through physical objects. |
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Information Literacy
ability to recognize when information is needed, locate, evaluate and effectively communicate information.
ability to acquire relevant information and recognize essential details. |
Media Literacy
the ability to access, analyze, evaluate, and create media
able to discern what information is factual, truthful and relevant. |
Technology Literacy
ability of an individual to responsibly, appropriately and effectively use technological tools.
using these tools, an individual can access, manage, integrate, evaluate, create and communicate. |
Pre Industrial Age(Before 1700)
Cave Paintings |
Clay tablets in Mesopotamia |
Papyrus in Egyp |
Acta Diurna in Rome |
Dibao in China |
Codex in Mayans |
Printing Press using wood blocks |
Angono Petryoglyps |
written works using ink, different tools and various objects where information is written
Industrial Age(1700-1930)
Printing Press for mass production |
Newspapers (The London Gazette) |
Typewriter |
Telephone |
Motion Picture photography/projection |
Commercial Motion pictures |
Telegraph |
People used the power of steam and machines to manufacture various products.
Christopher Latham Sholes- father of modern typewriter
Johannes Guttenberg- created printing press
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Electronic Age(1930s to 1980s)
Transistor Radio |
Television |
Large electronic Computer |
Mainframe computers i.e IBM |
OHP, LCD Projectors |
harnessed the power of transistors that resulted in electronic transistors, early computers, radio etc.
New/Information Age
Web Browsers(Mosaic, Internet Explorer, ) |
Blogs(Blogspot) |
Wordpress |
Social Network |
Microblogs |
Video |
Augmented/ Virtual Reality |
Video Chat |
Search Engines |
Portable Computers/Smartphones |
Wearable technology |
Cloud and Big data |
advanced communcation with the use of internet, microelectronics resulted in inventions of personal computers, cellphones etc.
Types of Medias
Printed Media |
any media consisting of paper and ink, reproduced in printing processes |
Broadcast Media |
the distribution of audio or video via electronic mass communicaitons usually em waves. One to many model |
Digital Media |
content organized and distrubuted in digital platforms. Interactive style |
Media Convergence
When different medias combined together as one |
Delivery Modes of different types of media
Live Streaming |
share creation or idea in real time |
Webinars |
room for training, seminars, lectures, discussion using online media |
Infographics |
imagery, minimal text for reader to have a quick overview of concepts |
E-books |
electronic version of books |
Podcast |
known as new radio |
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