Cheatography
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Beginners Cheat Sheet to Link Building
Initial Link Guidlines
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How relevant is this site? Ensure that the site is relevant to yours
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What's the quality of the site? Avoid if the site seems like spam
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How much traffic does the site have? Make sure that the site gains sufficient traffic
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Determining Quality of Site
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When was the Site Created? The older the site the better
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What's the Site content like? Make sure it's grammatically correct
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Full of Ads? Avoid if site is choc full of them with litle content
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Bare Essentials in content? Be wary if little content on site
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Do they regularly update? You want sites that regularly update
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What is the layout like? Easy to read and easy to find links make it easier for you
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What's the Page Rank of the site? Higher PR is better
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How authoritative is the site? Use Opensiteexplorer/Ahrefs to determine the authority of the site
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Relevance of Site
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Is the site in your niche? Links in your niche are best
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Would a link from the site bring traffic? If not, don't use
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Would you be happy to have a link from them? You're being advertised on there, so don't use if you're not happy with it
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Can your business add something to the site? Gaining links from alternative areas that can bring you relevant traffic
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What to Look for in a Link
Determining what links are best for your site takes time and requires you to determine the quality of a potential link. Here's some pointers to find out how to decide.
Note: The advice given is general, and not specific. Each site should be assessed individually |
Traffic Statistics
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How much traffic does the site receive? Alexa Rankings can be used as a general measure
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Does the site receive quality traffic? Check that the rankings are low for your area
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Can the site be found easily in Search Engines? Easy to find can mean potentially more traffic to your link
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Social Stats
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Do they have Social Media integrated in their site? Having integration means they're more likely to have more followers
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Do they share their articles? Ensure they promote any article from their site
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How many followers do they have? More followers = more promotion
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Are they active on all Social Media? More Social Media gives a better chance of more traffic
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Outbound Links
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How many links do they have to other sites? Less is more for your link
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How many links do they have on a potential page? Quality of the link is reduced by the number of links on the page
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How many links do they have to their site? Like your site, the more the better
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Where is the link going to be placed? In the main body of the text has the most value
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What not to do
Use link exchange schemes |
Buy links |
Post on low quality spam sites |
Associate with material you don't want your business to be associated with |
Use link wheels - A links to B, B links to C, C links to A |
Value of Each Area
Relevance of Site |
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85 |
Quality of Site |
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75 |
Traffic of Site |
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80 |
No. of links on site |
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55 |
Page Rank of Site |
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40 |
Authority of Site/page |
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70 |
Tools
SEOBook |
Alexa |
opensiteexplorer |
whois |
semrush |
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Created By
blueskydigimarketing.co.uk
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Comments
Thank you!
This is helpful!
:-)
Really good cheat sheet, good work!
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