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Beginners Cheat Sheet to Link Building
Initial Link GuidlinesHow relevant is this site? Ensure that the site is relevant to yours | What's the quality of the site? Avoid if the site seems like spam | How much traffic does the site have? Make sure that the site gains sufficient traffic |
Determining Quality of SiteWhen was the Site Created? The older the site the better | What's the Site content like? Make sure it's grammatically correct | Full of Ads? Avoid if site is choc full of them with litle content | Bare Essentials in content? Be wary if little content on site | Do they regularly update? You want sites that regularly update | What is the layout like? Easy to read and easy to find links make it easier for you | What's the Page Rank of the site? Higher PR is better | How authoritative is the site? Use Opensiteexplorer/Ahrefs to determine the authority of the site |
Relevance of SiteIs the site in your niche? Links in your niche are best | Would a link from the site bring traffic? If not, don't use | Would you be happy to have a link from them? You're being advertised on there, so don't use if you're not happy with it | Can your business add something to the site? Gaining links from alternative areas that can bring you relevant traffic |
| | What to Look for in a LinkDetermining what links are best for your site takes time and requires you to determine the quality of a potential link. Here's some pointers to find out how to decide.
Note: The advice given is general, and not specific. Each site should be assessed individually |
Traffic StatisticsHow much traffic does the site receive? Alexa Rankings can be used as a general measure | Does the site receive quality traffic? Check that the rankings are low for your area | Can the site be found easily in Search Engines? Easy to find can mean potentially more traffic to your link |
Social StatsDo they have Social Media integrated in their site? Having integration means they're more likely to have more followers | Do they share their articles? Ensure they promote any article from their site | How many followers do they have? More followers = more promotion | Are they active on all Social Media? More Social Media gives a better chance of more traffic |
Outbound LinksHow many links do they have to other sites? Less is more for your link | How many links do they have on a potential page? Quality of the link is reduced by the number of links on the page | How many links do they have to their site? Like your site, the more the better | Where is the link going to be placed? In the main body of the text has the most value |
| | What not to doUse link exchange schemes | Buy links | Post on low quality spam sites | Associate with material you don't want your business to be associated with | Use link wheels - A links to B, B links to C, C links to A |
Value of Each AreaRelevance of Site | | 85 | Quality of Site | | 75 | Traffic of Site | | 80 | No. of links on site | | 55 | Page Rank of Site | | 40 | Authority of Site/page | | 70 |
ToolsSEOBook | Alexa | opensiteexplorer | whois | semrush |
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blueskydigimarketing.co.uk
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Thank you!
This is helpful!
:-)
Really good cheat sheet, good work!
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