David Gauntlett |
the idea that the media provide us with ‘tools’ or resources that we use to construct our identities |
Henry Jenkins |
convergence in media industries |
he also talks about fandom |
- fans are active participants in the construction and circulation of textual meanings |
- fans construct their social and cultural identities through borrowing and inflecting mass culture images |
- fans are part of a participatory culture that has a vital social dimension |
|
who is the audience of The Bridge? |
- fans of nordic noir |
- intellecutals |
- willing to invest in complex narrative |
|
- willing to watch subtitled TV shows |
|
- perhaps seeking fulfilment |
- culturally aware and curious |
- seeking or maintaining status |
|
Set episode of The Bridge had just over 1.8m viewers when broadcast on BBC4 |
- considered high for a foreign-language drama |
In Scandinavia the show has a larger audiences share |
|
Genre and audience |
- The idea of Nordic noir as a distinct genre only works in an international context |
- The idea of Nordicness is a British construct |
These shows would be seen as products of their own distinct nations |
British crime drama is similarly attractive to Scandinavians! |
WHY? |
|
Seemingly everyone is very middle-class |
|
British eccentricity |
|
Traditional settings – British countryside, village pub etc |
|
Quaint |
Roland Barthes might call the above ‘myths’ of Britishness |
Connotations of Britain that are repeated so often that they act like denotations |
Incomplete / oversimplified images of the complexities of British life |
|
Perceptions of ‘Nordic-ness’ |
- cold but beautiful |
- stylish |
- affordable |
- food |
- hygge |
- socially and politically progressive |
|
POSTMODERNISM - Baudrillard |
media create hyper realities based on a continuous process of mediation |
what is encoded as ‘real’ (and what we decode through media products) is not ‘real’ but instead a ‘simulacrum’ which offers us a hyperreality |
that we accept as real because we are so consistently exposed to it. |
media images have come to seem more “real” than the reality they supposedly represent. |
|
Is The Bridge postmodern? |
Relies on audience understanding of crime drama, specifically Nordic noir, to decode it |
The diegetic “world” of “The Bridge” is a hyper-reality – it is Sweden/Denmark re-presented from a mediated perspective, linked to stereotypical national traits and cultural values . Consider how this is constructed |
Based on our cultural perception of an institution (the police force) that is itself a constructed ‘simulacrum’ rather than experienced first hand |
Shares similarities of style with other “Nordic noir” |
There are other intertextual references |
|
The image of Scandinavia we get from Nordic noir is a simulacra |
|
Simulated images which no longer refer to anything real |
|
Attractive to middle class British viewers |
|
But offers no “real insights into the complex and changing Danish or Nordic social realities” (Jakob Stougaard-Nielsen) |