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Principles of Marketing Cheat Sheet (DRAFT) by

Terms and info for exams concerning general knowledge about marketing according to Kottler.

This is a draft cheat sheet. It is a work in progress and is not finished yet.

Definition of Marketing

the process by which companies engage customers, build strong customer relati­ons­hips, and create customer value in order to capture value from customers in return

BASICS

Definition of Marketing
the process by which companies engage customers, build strong customer relati­ons­hips, and create customer value in order to capture value from customers in return
5 marketing concepts
- product concept, - production concept, - production concept
 
- selling concept
- marketing concept
- societal marketing concept