Cheatography
https://cheatography.com
Organic Search Meta Data Example
SEO Title Tag
Between 55-60 characters (including spaces) |
Lead with strongest search term/name/event |
Prioritize terms in order of search volume and trends in descending order |
Capture the gist of the article without repeating the headline |
Meta Description
Under 155 characters |
Capture the gist of the article without repeating the headline |
Can include terms that were deprioritized from the title tag due to lower search volume |
Use descriptive language to entice users to click through to the article |
URL Slug
Get the URL right the first time - unnecessary redirects are bad for SEO |
Keep the URL slug short - between 5-10 words |
Use high volume terms within URL |
Don't use filler words (and, but, or, etc) |
Separate words with dashes, not underscores |
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Google News - Headline Example
Article Headline (H1)
Google News pulls in article headlines instead of SEO Title Tags |
Should be descriptive of the content and entice users to click via Google News |
Should be coded as an H1 tag within the CMS |
On-page Links
Links to other articles should have descriptive link text |
Link text should be 8 words or shorter |
Link text should flow with the structure and tone of the rest of the article |
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