This is a draft cheat sheet. It is a work in progress and is not finished yet.
Social influence
Types of conformity |
Compliance |
Influence accepted to achieve favourable reaction |
| |
Internalisation |
Majority perceived to be right/ more knowledgeable |
| |
Identification |
Majority influence accepted due to views perceived as right & indiv believes they’re wrong |
Explinations for conformity |
Normative social influence |
Indiv conforms to gain approval, believ they’re under surveillance |
| |
Informational social influence |
Results from desire to be right - more likely in ambiguous situation |
|
|
Evaluations
ISI depends on task |
Tasks w/ clear objective - ISI is less likely eg. What city has the highest pop? Ldn, Man,Ply |
Wittenbrinch and Henley (1996) |
Exposed ppts to neg info about African Americans [believed these were maj views] later found they reported more neg beliefs about AA’s |
Shultz et al. |
Exposed hotel guests to info that 75% of guests were reusing their towels. Ppts then gen reduced their own usage by about 25% |
|
