This is a draft cheat sheet. It is a work in progress and is not finished yet.
Step 1 - Choosing Keywords
Primary Keyword |
★ Best Practices |
Identify the most relevant term on the page as your main keyword |
★ Most likely the product being optimized |
Example: |
"Niner ROS 9 1-star X7" |
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Supporting Keyword |
★ Identify a term that supports the primary KW |
Example: |
"MTB" "Biocentric" |
Step 2 - Page Title
Page Title Requirements |
< 63 characters in length |
"Niner Jet 9 Pro XT/SLX w/Shimano and Easton Components" |
Primary KW appears first |
"Niner Jet 9" |
Each page title MUST BE UNIQUE |
Manually craft page titles of products in the 80/20 |
Separate phrases by pipes (|) |
"| MTB | Biocentric | SUPPORTING KW" |
Step 3 - Craft a Meta Description
Meta Descriptions must be under 155 characters |
Use SEO Mofo to quickly analyze |
Solve a problem |
Does the product solve a problem that you can highlight? Common for upgraded products |
Include Capitals |
Draw ATTENTION to specific terms |
Use Numbers |
2014 Award Winner. Ridden by over 10k MTBers! |
Call-to-Action |
Use action-oriented terms: "Shop Today" "Buy Now" "Available Now" |
Key Facts |
New product facts that grab the user's attention |
Show off |
Name drop - "Ed McGreevy ride the new Niner" |
Use superlatives |
"exclusive collection" "largest selection" "lowest prices" |
Step 4 - Header Tags
H1 tag |
Only one H1 tag per page |
H2 tags |
Multiple H2s allowed. Include primary / supporting keywords where appropriate |
H3 - H6 |
Used as sub-headings where appropriate |
Character Limit |
None. Must resemble natural speaking language |
Information architecture |
Use headings to break up large portions of text |
Step 5 - Page Content
Must be UNIQUE |
All content must be unique and non duplicate. Example: No cut/paste from the manufacturer's website |
Keywords |
Use your primary & supporting keywords in your content - where it seems natural & logical |
Emphasize text |
use bold, italics, and underline where necessary |
Links to other products |
Add links to related products and areas of the site that can benefit the user |
Q&A |
Add 1-3 common Q&As that a potential customer my ask |
Reviews |
Add a review to the product |
Videos |
Add a video of the product where applicable / provide a video transcript |
Content is a top priority and highly important factor for influencing our SERPs
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