\documentclass[10pt,a4paper]{article}

% Packages
\usepackage{fancyhdr}           % For header and footer
\usepackage{multicol}           % Allows multicols in tables
\usepackage{tabularx}           % Intelligent column widths
\usepackage{tabulary}           % Used in header and footer
\usepackage{hhline}             % Border under tables
\usepackage{graphicx}           % For images
\usepackage{xcolor}             % For hex colours
%\usepackage[utf8x]{inputenc}    % For unicode character support
\usepackage[T1]{fontenc}        % Without this we get weird character replacements
\usepackage{colortbl}           % For coloured tables
\usepackage{setspace}           % For line height
\usepackage{lastpage}           % Needed for total page number
\usepackage{seqsplit}           % Splits long words.
%\usepackage{opensans}          % Can't make this work so far. Shame. Would be lovely.
\usepackage[normalem]{ulem}     % For underlining links
% Most of the following are not required for the majority
% of cheat sheets but are needed for some symbol support.
\usepackage{amsmath}            % Symbols
\usepackage{MnSymbol}           % Symbols
\usepackage{wasysym}            % Symbols
%\usepackage[english,german,french,spanish,italian]{babel}              % Languages

% Document Info
\author{Flignats}
\pdfinfo{
  /Title (on-page-seo.pdf)
  /Creator (Cheatography)
  /Author (Flignats)
  /Subject (On Page SEO Cheat Sheet)
}

% Lengths and widths
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\addtolength{\voffset}{-2cm}
\setlength{\tabcolsep}{0.2cm} % Space between columns
\setlength{\headsep}{-12pt} % Reduce space between header and content
\setlength{\headheight}{85pt} % If less, LaTeX automatically increases it
\renewcommand{\footrulewidth}{0pt} % Remove footer line
\renewcommand{\headrulewidth}{0pt} % Remove header line
\renewcommand{\seqinsert}{\ifmmode\allowbreak\else\-\fi} % Hyphens in seqsplit
% This two commands together give roughly
% the right line height in the tables
\renewcommand{\arraystretch}{1.3}
\onehalfspacing

% Commands
\newcommand{\SetRowColor}[1]{\noalign{\gdef\RowColorName{#1}}\rowcolor{\RowColorName}} % Shortcut for row colour
\newcommand{\mymulticolumn}[3]{\multicolumn{#1}{>{\columncolor{\RowColorName}}#2}{#3}} % For coloured multi-cols
\newcolumntype{x}[1]{>{\raggedright}p{#1}} % New column types for ragged-right paragraph columns
\newcommand{\tn}{\tabularnewline} % Required as custom column type in use

% Font and Colours
\definecolor{HeadBackground}{HTML}{333333}
\definecolor{FootBackground}{HTML}{666666}
\definecolor{TextColor}{HTML}{333333}
\definecolor{DarkBackground}{HTML}{000000}
\definecolor{LightBackground}{HTML}{F7F7F7}
\renewcommand{\familydefault}{\sfdefault}
\color{TextColor}

% Header and Footer
\pagestyle{fancy}
\fancyhead{} % Set header to blank
\fancyfoot{} % Set footer to blank
\fancyhead[L]{
\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{C}
    \SetRowColor{DarkBackground}
    \vspace{-7pt}
    {\parbox{\dimexpr\textwidth-2\fboxsep\relax}{\noindent
        \hspace*{-6pt}\includegraphics[width=5.8cm]{/web/www.cheatography.com/public/images/cheatography_logo.pdf}}
    }
\end{tabulary}
\columnbreak
\begin{tabulary}{11cm}{L}
    \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{On Page SEO Cheat Sheet}}}} \\
    \normalsize{by \textcolor{DarkBackground}{Flignats} via \textcolor{DarkBackground}{\uline{cheatography.com/1486/cs/2188/}}}
\end{tabulary}
\end{multicols}}

\fancyfoot[L]{ \footnotesize
\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{LL}
  \SetRowColor{FootBackground}
  \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}}  \\
  \vspace{-2pt}Flignats \\
  \uline{cheatography.com/flignats} \\
  \end{tabulary}
\vfill
\columnbreak
\begin{tabulary}{5.8cm}{L}
  \SetRowColor{FootBackground}
  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}}  \\
   \vspace{-2pt}Not Yet Published.\\
   Updated 13th May, 2016.\\
   Page {\thepage} of \pageref{LastPage}.
\end{tabulary}
\vfill
\columnbreak
\begin{tabulary}{5.8cm}{L}
  \SetRowColor{FootBackground}
  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Sponsor}}  \\
  \SetRowColor{white}
  \vspace{-5pt}
  %\includegraphics[width=48px,height=48px]{dave.jpeg}
  Measure your website readability!\\
  www.readability-score.com
\end{tabulary}
\end{multicols}}




\begin{document}
\raggedright
\raggedcolumns

% Set font size to small. Switch to any value
% from this page to resize cheat sheet text:
% www.emerson.emory.edu/services/latex/latex_169.html
\footnotesize % Small font.


\begin{tabularx}{17.67cm}{x{8.635 cm} x{8.635 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{17.67cm}}{\bf\textcolor{white}{Step 1 - Choosing Keywords}}  \tn
% Row 0
\SetRowColor{LightBackground}
{\bf{Primary Keyword}} & {\bf{★ Best Practices}} \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
Identify the most relevant term on the page as your main keyword & ★ Most likely the product being optimized \tn 
% Row Count 6 (+ 4)
% Row 2
\SetRowColor{LightBackground}
Example: & "Niner ROS 9 1-star X7" \tn 
% Row Count 8 (+ 2)
% Row 3
\SetRowColor{white}
\mymulticolumn{2}{x{17.67cm}}{} \tn 
% Row Count 8 (+ 0)
% Row 4
\SetRowColor{LightBackground}
{\bf{Supporting Keyword}} & {\bf{★ Identify a term that supports the primary KW}} \tn 
% Row Count 11 (+ 3)
% Row 5
\SetRowColor{white}
Example: & "MTB" "Biocentric" \tn 
% Row Count 12 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\SetRowColor{LightBackground}
\mymulticolumn{2}{x{17.67cm}}{Need help selecting your keywords? Use Uber - http://ubersuggest.org/}  \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{17.67cm}{x{7.4261 cm} x{9.8439 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{17.67cm}}{\bf\textcolor{white}{Step 2 - Page Title}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{2}{x{17.67cm}}{{\bf{Page Title Requirements}}} \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\textless{} 63 characters in length & "Niner Jet 9 Pro XT/SLX w/Shimano and Easton Components" \tn 
% Row Count 4 (+ 3)
% Row 2
\SetRowColor{LightBackground}
Primary KW appears first & "Niner Jet 9" \tn 
% Row Count 6 (+ 2)
% Row 3
\SetRowColor{white}
Each page title MUST BE UNIQUE & Manually craft page titles of products in the 80/20 \tn 
% Row Count 9 (+ 3)
% Row 4
\SetRowColor{LightBackground}
Separate phrases by pipes (|) & "| MTB | Biocentric | SUPPORTING KW" \tn 
% Row Count 11 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\SetRowColor{LightBackground}
\mymulticolumn{2}{x{17.67cm}}{Optimize your Page Title's easily with SEO Mofo - \seqsplit{http://www.seomofo.com/snippet-optimizer.html}}  \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{17.67cm}{x{8.635 cm} x{8.635 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{17.67cm}}{\bf\textcolor{white}{Step 3 - Craft a Meta Description}}  \tn
% Row 0
\SetRowColor{LightBackground}
{\bf{Meta Descriptions must be under 155 characters}} & Use SEO Mofo to quickly analyze \tn 
% Row Count 3 (+ 3)
% Row 1
\SetRowColor{white}
Solve a problem & Does the product solve a problem that you can highlight? {\bf{Common for upgraded products}} \tn 
% Row Count 8 (+ 5)
% Row 2
\SetRowColor{LightBackground}
Include Capitals & Draw ATTENTION to specific terms \tn 
% Row Count 10 (+ 2)
% Row 3
\SetRowColor{white}
Use Numbers & 2014 Award Winner. Ridden by over 10k MTBers! \tn 
% Row Count 13 (+ 3)
% Row 4
\SetRowColor{LightBackground}
Call-to-Action & Use action-oriented terms: {\bf{"Shop Today" "Buy Now" "Available Now"}} \tn 
% Row Count 17 (+ 4)
% Row 5
\SetRowColor{white}
Key Facts & New product facts that grab the user's attention \tn 
% Row Count 20 (+ 3)
% Row 6
\SetRowColor{LightBackground}
Show off & Name drop - "Ed McGreevy ride the new Niner" \tn 
% Row Count 23 (+ 3)
% Row 7
\SetRowColor{white}
Use superlatives & "exclusive collection" "largest selection" "lowest prices" \tn 
% Row Count 26 (+ 3)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\SetRowColor{LightBackground}
\mymulticolumn{2}{x{17.67cm}}{\seqsplit{http://www.seomofo.com/snippet-optimizer.html}}  \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{17.67cm}{x{6.5626 cm} x{10.7074 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{17.67cm}}{\bf\textcolor{white}{Step 4 - Header Tags}}  \tn
% Row 0
\SetRowColor{LightBackground}
H1 tag & {\bf{Only one}} H1 tag per page \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
H2 tags & Multiple H2s allowed. Include primary / supporting keywords where appropriate \tn 
% Row Count 6 (+ 4)
% Row 2
\SetRowColor{LightBackground}
H3 - H6 & Used as sub-headings where appropriate \tn 
% Row Count 8 (+ 2)
% Row 3
\SetRowColor{white}
Character Limit & None. Must resemble natural speaking language \tn 
% Row Count 10 (+ 2)
% Row 4
\SetRowColor{LightBackground}
Information architecture & Use headings to break up large portions of text \tn 
% Row Count 12 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{17.67cm}{x{6.3899 cm} x{10.8801 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{17.67cm}}{\bf\textcolor{white}{Step 5 - Page Content}}  \tn
% Row 0
\SetRowColor{LightBackground}
{\bf{Must be UNIQUE}} & All content must be unique and non duplicate. Example: No cut/paste from the manufacturer's website \tn 
% Row Count 4 (+ 4)
% Row 1
\SetRowColor{white}
Keywords & Use your primary \& supporting keywords in your content - where it seems {\bf{natural}} \& {\bf{logical}} \tn 
% Row Count 8 (+ 4)
% Row 2
\SetRowColor{LightBackground}
Emphasize text & use {\bf{bold}}, {\emph{italics}}, and underline where necessary \tn 
% Row Count 11 (+ 3)
% Row 3
\SetRowColor{white}
Links to other products & Add links to related products and areas of the site that can benefit the user \tn 
% Row Count 15 (+ 4)
% Row 4
\SetRowColor{LightBackground}
Q\&A & Add 1-3 common Q\&As that a potential customer my ask \tn 
% Row Count 18 (+ 3)
% Row 5
\SetRowColor{white}
Reviews & Add a review to the product \tn 
% Row Count 20 (+ 2)
% Row 6
\SetRowColor{LightBackground}
Videos & Add a video of the product where applicable / provide a video transcript \tn 
% Row Count 23 (+ 3)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\SetRowColor{LightBackground}
\mymulticolumn{2}{x{17.67cm}}{Content is a top priority and highly important factor for influencing our SERPs}  \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}



\end{document}