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Decode and Conquer - Lewis C. Lin Cheat Sheet (DRAFT) by

Cheatsheet for the Decode and Conquer by Lewis C. Lin book

This is a draft cheat sheet. It is a work in progress and is not finished yet.

General Metrics

Category
Incl. metrics related to…
Example
Acuisition
Signing-up
# of app downloads
 
Activation
Completing the sign-up or onboarding process
# of people who complete the sign-up process
 
Retention
Engaging with the product and reducing churn
Daily Active users# of posts per user

General Metrics

Category
Incl. metrics related to…
Example
Acuisition
Signing-up
# of app downloads
 
Activation
Completing the sign-up or onboarding process
# of people who complete the sign-up process
 
Retention
Engaging with the product and reducing churn
Daily Active users# of posts per user