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                    A short business revision guide for meself
                    
                 
                    
        
        
            
    
        
                            
        
                
        
            
                                
            
                
                                                
                                
    
    
            Macroeconomics
        
                        
                                    
                        - Macroeconomics focuses on the holistic view of an economy or a country 
 
Macro based mostly on: 
- Growth 
- Price Level (Inflation) 
- Labour Markets (unemployment) 
- Balance in Foreign Sector 
 
Macro policies include Monetary and Fiscal which influence economy spending. Can be used by government to balance trades or influence growth.  | 
                     
                             
                             
    
    
            Macro Micro
        
                        
                                                                                    
                                                                                            Macro  | 
                                                                                                                        Micro  | 
                                                                                 
                                                                                            
                                                                                            Focus on holistic level  | 
                                                                                                                        Focus on individual level  | 
                                                                                 
                                                                                            
                                                                                            GDP, GNP, Spending of economy  | 
                                                                                                                        Needs, buying habits of individual consumer  | 
                                                                                 
                                                                                            
                                                                                            Example: Studying how implementing stabilization policy affects economy expenditure  | 
                                                                                                                        Example: Studying how firms react to increasing costs of production by raising the priuce and subsequently how consumers spending adjusts to new prices  | 
                                                                                 
                                                                         
                             
    
    
            Factors of Production
        
                        
                                    
                        The factors of production are inputs that are used in the production of goods or services. These are primarily 
 
- Land 
- Labour 
- Capital 
- Enterprise/Entreprenuership  | 
                     
                             
                             
    
    
            Basic Economic Problem
        
                        
                                    
                        Fundamental economic problem is Scarcity 
 
 
Unlimited Wants of consumers 
Limited Resources available 
 
- It is the duty of entrepreneurs and businesses to use efficient allocation of f.o.p.'s to minimize the problem of Scarcity  | 
                     
                             
                             
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            Strong Economy
        
                        
                                    
                        Why UK wants a strong economy 
 
- GDP/GNP Increase 
- Maintain international reputation 
- Improved infrastructure 
- Attracts F.D.I. 
- B.O.P. comes down 
- Demand for Exports 
- Income Increases 
- Lower unemployment  | 
                     
                             
                             
    
    
            Mergers and Takeovers
        
                        
                                    
                        Q - Identify differences b/w Merger and Takeover 
Mergers 
- Three types of mergers (Vertical, Horizontal, Conglomerate) 
- A and B unite to become C 
- Example: Sony Ericsson  
  
Takeovers 
- Where A acquires B to become a bigger A 
- Can be either hostile or friendly 
- Hostile can include buying all shares of the target company 
- Example Queen Consolidated  
 
Q - Discuss the benefits and drawbacks of Mergers and Takeovers 
Benefits 
- Shared Knowledge 
- Market Popularity  
- Economies of Scale 
- New Markets  
 
Drawbacks 
- May not be on same terms (hostile)  
- Culture clash  
- Layovers 
- Inefficient Management  | 
                     
                             
                             
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            Unemployment
        
                        
                                    
                        Q - Identify the different types of unemployment 
- Seasonal 
- Cyclical 
- Structural 
- Frictional 
 
Q - Describe two ways to reduce unemployment 
- Better training provided for youth 
- Government subsidies for entrepreneurs and small business 
 
Q - Two reasons why govt. wishes to reduce unemployment 
- Looks politically good in the international market 
- Increased productivity and production capabilities 
- Less burden on Medical and Healthcare facilities  | 
                     
                             
                             
    
    
            Oppurtunity Cost
        
                        
                                    
                        Next best opportunity forgone. 
 
Example: A consumer is given the choice of buying either a brand new iPhone or a Laptop. If the consumer chooses the iPhone, the Laptop is the Opportunity Cost  | 
                     
                             
                             
    
    
            Stabilization Policies
        
                        
                                    
                        Q - Describe the two Stabilization Policies and importance to business in UK 
Stabilization Policy 
- Policies which seek to influence level of aggregrate demand 
 
Monetary Policy 
- Influences aggregrate demand by changing money supply and/or interest rates 
 
Fiscal Policy 
- Influences aggregrate demand by changing governmnet spending or tax rates 
 
UK Bussinesses 
- Using Fiscal Policy to reduce tax rates and encourage firms to produce more goods and services 
- Lower interest rates attract entreperenuers to take loans and invest in new businesses  | 
                     
                             
                             
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