This is a draft cheat sheet. It is a work in progress and is not finished yet.
Address
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One line 3600 Las Vegas Boulevard South Las Vegas, Nevada 89109 • 702.693.7111 • bellagio.com
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2 spaces South/Las and NV/89109
bullet separator ph#/web
no abbreviations
Ampersands
Bellagio does not use "&" |
Exceptions: Conservatory & Botanical Gardens, Pools & Courtyard;
(very rare) between consecutive dates with spatial constraint
(ex. key packets: Friday & Saturday)
Brand Campaign
Excitement ads: Headline sentence cap.; if contains supporting copy under headline, then no “All the splendor. All Bellagio.” |
Border - Horz Soundwave
Color bar height will be no greater than 1” and no less than .5”.
The width of the color bar will always extend across bottom of page.
The soundwave is located within the color bar and is a reverse stroke.
The stroke weight should be at least .5 pt. but no greater than 1 pt.
Commas
Do not use serial/Oxford commas before the last item in a series.
Ex. I like one, two and four. |
For spatial conservation:
Use commas, like this, to set off "interrupters" within a sentence.
For visual emphasis:
Use em dashes—like this—to call out "interrupters"/show a break in thought.
Copyright
© 2015 MGM Resorts International®. All rights reserved. |
Logo - IM Typeset Tagline
Awards
Hotel |
AAA |
Five Diamond |
Forbes |
Four Star |
Green Key Eco-Rating |
5 Keys |
TripAdvsr Grnldrs Bdge |
Platinum Level |
Meet/Conv |
Green Key Meetings |
5 Keys |
Restaurants |
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Logo - OOM Typeset Tagline
Name
Out of market |
Bellagio® Las Vegas |
In market / On property |
Bellagio® |
Lockup |
1st, before ARIA |
M life |
Yes |
Destination |
Luxury |
Copy |
(R) on 1st occurrence no logo |
Details |
Never "The" / no "Resort and Casino" |
Social Media
Facebook |
/bellagiolasvegas |
Twitter |
@bellagioLV |
YouTube |
youtube.com/bellagiolasvegastv |
iPhone App |
Bellagio Las Vegas |
Tagline
Property |
There's only one Bellagio. |
Brand Campaign |
All the splendor. All Bellagio. |
M life |
Live the M life at this MGM Resorts Destination. |
MGM Resorts |
An MGM Luxury Destination |
Time
Noon – 2:00 p.m. / Body copy: Noon – 2 p.m. / Tourn. 12:00 p.m. |
Use Noon/Midnight, ini. cap., “:00”, space, “a.m.” punct., surround. capitalization controls |
Body copy: no “:00”, space Ex. Itineraries, 7 p.m. |
Exception: Tournament invites/collateral use 12:00 p.m. (not Noon) |
Ranges: Use a.m. / p.m. on each side (not 2:00 – 7:00 p.m. |
Trademarks
Bellagio® |
(R) on 1st occur. in copy w/out logo |
Tuscany Kitchen® |
(R) on 1st occur. in copy w/out logo |
Sensi® |
(R) on 1st occur. in copy w/out logo |
Typography
Typeface/Font Family: Trajan Pro / Janson
Primary Headlines: Trajan Pro Bold
Secondary Headlines; Janson Bold, Janson Roman
Note: Do not use Trajan Pro for body copy.
Website
bellagio.com all lowercase, no www. |
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