Site speed
Why speed matters |
More Loading time, more bounce rate, Reduce conversion rate |
Expected loading time |
Open site within 2 seconds |
Reason of slowing down |
Duplicate content,Unnecessary plug-ins,Unoptimized image and Graphics |
Meta Tags
Title Tag |
"Should be short,clear and descriptive. Within 50-60 characters" |
Meta Description |
Should be within 160 character,Apear on organic search,Search engine evaluate your topic |
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Creating Quality content
Content |
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Traffic |
Better content drives more traffic, People want to know your businees through content |
Type of Content |
Interesting to read, Added value, well written, Problem solving, Keyword optimized |
User Experience |
Content should be for the users not for the search engine, Cosistnecy of publishing content |
Content Management |
Ask, Listen, Respond, Social share, Video blog |
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Optimizing Crawlability
Crawlability? |
Making the content readable to Google |
How to? |
Putting necessary TAGS and subheadings, Submission on Webmaster, Interlinking |
Impact |
Improve ranking in copetitive sense, |
URL Structure |
Key word, Category, Modifier, Date of posting, Do not change the structure of older post |
Mobile Friendly
Reason of making mobile friendly website |
Graph of smartphone user rising consistently, Panda update emphasis on reponsiveness |
Increasing Mobile user |
Curent location, Enviornmrntal factors, Recent transaction, User preferences, Nereby merchants |
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