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Pricing Changes Cheat Sheet (DRAFT) by

Capturing Pricing Changes

This is a draft cheat sheet. It is a work in progress and is not finished yet.

Device Features - Pro Plans

Plans Launched
Price
Key Benefits
App Automate - Device Cloud Pro Plan
$249/P­arallel
Sim Card, Apple Pay, File & Audio Injection
App Live - Team Pro
$199/ 5 users
Sim Card, Apple Pay, File & Audio Injection
Tips & Tricks:
Sell this to every new customer for the product as a default plan
Expand the existing customers to this plan by pitching the value of key features
Additional Bundle Plan available in App Automate: Device Cloud Pro + Visual

Price Increase: Live & App Live Team

Plans
Old Price
New Price
Live Team
$125 / 5 Users
$ 150 / 5 Users
App Live Team
$125 / 5 Users
$ 150 / 5 Users
App Live Individual
$29 / User
$39 / User
Tips & Tricks:
Sell this to every new customer for the product as a default plan on new prices

New Product: App Percy

Plans
Price
Visual Core
$0.018 / screenshot / month
Visual Cloud
$0.0339 / screenshot / month
App Percy Enterprise
50% markup on above plan
Tips & Tricks:
Sell this to our existing customers of App Automate
Pitch higher volumes using lucrative volume discounts
Key Benefits: Enhance app UX with extensive visual testing - Save upto 80% on high volumes

Company Wide License Plans

Plans Launched
App Live Price
Live Price
Key Benefits
5 to 25 Devs
$4000
$3500
Unlimited Users
25 to 50 Devs
$7500
$5000
Unlimited Users
50 to 100 Devs
9500
$7500
Unlimited Users
100 to 250 Devs
$15000
$12000
Unlimited Users
250 to 500 Devs
$21000
$18000
Unlimited Users
> 500 Devs
Custom Price
Custom Price
Unlimited Users
Tips & Tricks:
Lucrative prices to attract all the developers in the company to Live and App Live
Pitch the Company Wide License & get access to decision maker

Note:
Enterprise Plan for each of these are available at 50% Markup on respective prices
App Live Plans available with only Team Pro unlimited licenses

Price Increase: Percy

Plans
Old Price
New Price
Percy - Desktop
$0.006 / screenshot / month
$0.018 / screenshot / month
Percy - Desktop & Mobile
$0.008 / screenshot / month
$0.024 / screenshot / month
Tips & Tricks:
Sell this to every new customer for the product
Pitch Higher volumes using lucrative volume discounts

Note:
Enterprise Plan for each of these are available at 50% Markup on respective prices
This is a 200% price increase from the previous prices
Volume Discounts available for higher volumes of Screen­shots

New Product: Observ­ability

Plans
Price
Observ­ability Pro
$0.0079 / test execution
Observ­ability Enterprise
50% markup on above plan
Tips & Tricks:
Sell this to our existing customers of Automate and App Automate
Key Benefits: Eliminate flaky tests from your suite 10x faster

New Product: Access­ibility

Plans
Price
Team
$199 / 5 Users
Access­ibility Enterprise
50% markup on above plan
Tips & Tricks:
Sell this to our existing Live & App Live customers
Key Benefits: Find & fix access­ibility issues in your website 5x faster