Cheatography
https://cheatography.com
A list of highly effective UX patterns and techniques to boost web and mobile app engagement.
This is a draft cheat sheet. It is a work in progress and is not finished yet.
Analytics and monitoring
Define "high performance" cohorts and count users with high retention, high engagement |
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Identify "AHA moments" by finding common behaviours shared by "high performance" cohorts |
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Measure and minimize TTV (time to value : elapsed time between the first interaction and the value being offered) |
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Create incentives to guide users toward those behaviours with in app tutorial, white papers, gamification, verbatims |
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Reward mechanism
Keep a balanced effort/reward ratio when asking for personnal informations. |
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Prefer 10 small effort & small reward to 1 big setup (ae.g. allow to skip and come back later) |
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Create a path of overly simplified action that leads to repetitive reward experience (e.g. one click purchase on Amazon) |
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Try random reward to one smallest effort interaction (e.g. scrolling through Meta feeds) |
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Fuel the desire of exploration : app shows something different to the user each times he connects |
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Let users know when the service perform a task perceived as "complicated" by displaying what happens ("labor effect") |
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Desire to complete
Increase chances that user comes back later to complete by displaying incomplete gauges monitoring every key features of the product |
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Create badges that are achievable yet ambitious on profile |
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Help users complete high effort tasks by displaying completion progress and final goals when you require them to finish a setup |
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Social motivators : comparison and belonging
Display ratings help users comfort their own choice and opinions |
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Use testimonials or verbatims from expert and leaders help product perception |
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Show faces whenenever it is relevant to bring emotion, identification and comparison |
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Offer the opportunity to publicly highlight users success to create emulation |
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Use points/scoring and let the user know how he compares to others |
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Use a dedicated wording and storytelling that makes your user part of a tribe |
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Let the user attach labels to his profile to allow both individualization and group identification |
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Scarcity and imminence
Consider delivering reward after a small amount of time rather than immediately |
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Make users come back with countdown timers |
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Increase value perception by creating "unique in time" experience (value that may expire or disappear) |
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Building together, user investment
Make user grow themselves by using the product means it won't be easy to quit |
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Ask your engaged users to think about the feature they want, so that they are a "part of your journey" |
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Let people personalize their own configuration so that they feel "at home". |
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Do not let users quit (deletion or inactivity) before understanding their motivations. |
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Remind with a clear display of how much the user has invested so far (minutes, value received, money saved, games played...) |
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