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Chapter 1.1 - Business Activity
This chapter will explain:
- the concept of needs, wants, scarcity, and opportunity cost
- the importance of specialisation
- the purpose of business activity
- the concept of added value and how added value can be increased
This is a draft cheat sheet. It is a work in progress and is not finished yet.
Needs, Wants, and Oppurtunity Cost
Need |
A need is a good or service essential for living. |
Want |
A want is a good or service which people would like to have, but which is not essential for living. People’s wants are unlimited. |
Economic Problem |
There are unlimited wants but limited resources to produce the goods and services to satisy those wants. This creates scarcity. |
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Unlimited wants + Limited resources = Scarcity |
Scarcity |
The lack of sufficient products to fulfill the total wants of the population. |
Oppurtunity Cost
Opportunity cost is the next best alternative given up by choosing another item. |
Specialisation
Occurs when people concentrate on what they are best at. |
Specialisation
Specialisation is now very common because: |
- Specialised machinery and technologies are now widely available. |
- Increasing competition means that business have to keep costs low |
- Most people recognise that higher living standards can result from being specialised |
Division of Labor
Is when the production process is split into different tasks and each worker performs one of these tasks. It is a form of specialisation. |
Division of Labor
Advantages: |
Disadvantages: |
- Increase in efficiency and output |
- Bored workers |
- Saves time |
- Drop in efficiency |
- Specialises training |
- Production may stop due to absences of one worker |
Business
Combine factors of production to make products (goods and services) which satisfy people's wants. |
Classification of products
Goods |
Services |
- physical items which we can touch and see |
- Intangible |
- tangible |
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Factors Of Production
Factors of production |
Factors of production are those resources needed to produce goods or services. There are four factors of production and they are in limited supply. |
Land |
Used to cover all of the natural resources provided by nature. |
Labour |
This is the number of people available to make products. |
Capital |
This is the finance, machinery and equipment needed for the manufacture of goods. |
Enterprise |
This is the skill and risk-taking ability of the person who brings the other resources or factors of production together to produce a good or service. |
Added Value
This is the difference between selling price of a product and the cost of bought-in materials and components.
Selling Price - Cost of materials = Value added |
Added Value
WARNING
Do not confuse added value with profit as they are not the same. |
Aims of business activity
Combines scarce factors of production to produce goods and services |
Produce goods and services which are needed to satisfy the needs and wants of the population |
Employs people as workers and pay them wages to allow them to consume products made by other people |
Why is added value important?
- Can pay other costs such as labor costs, management expenses and costs including advertising and power. |
- May be able to make a profit if these other costs come to a total that is less than the added value. |
How could a business increase added value?
Building a brand: |
A reputation for quality, value, etc. that customers are prepared to pay for. |
Delivering Excellent Service: |
High quality, attentive personal service can make the difference between achieving a high price or a medium one |
Product Features and Benefits: |
Additional functionality of different versions of software can enable a software seller to charge higher prices. |
Offering Convenience: |
Customers will often pay a little more for a product that they can have a shortcut, or which saves them time. |
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