Cheatography
https://cheatography.com
Media studies the times/ the daily mirror
This is a draft cheat sheet. It is a work in progress and is not finished yet.
Product context (The Times)
Who owns Newscorp |
Rupert Murdoch is the chief executive of Newscorp |
Who Publishes The Times |
Published by Times Newspapers (Owned by news UK which is owned by News Corp ) |
What is newscorp? |
Global conglomerate with a large number of subsidiary companies that seem to be ever changing |
The times is published by a vertically and horizontally integrated, diversified conglomerate which in trturn whould generate enormous power and recources |
By the Time being a large conglomerate it allows them to take risks for example introducing a paywall on their wabsite alienating a large consumer base |
Rupert Murdoch
He is a heavy conserviative |
He is a Republican party Donor (Biased towards right wing in his papers) |
Phone Hacking Scandel (NEWSCORP)
Poeple argue that due to NEWSCORP escaped convictions from the phone hacking scandal because they had such a large amount of power, influence and global ocnnections |
Newscorp politcal view
Newscorp and its subsidiars "say" they try to be politcally neutral and that they embrace all politcal views |
However, the head of Newscorp is a heavy conservitave |
Conglomerate (The Times)
By the Time being a large conglomerate it allows them to take risks for example introducing a paywall on their wabsite alienating a large consumer base |
A conglomerate is able to share recources and articles between comapnies |
A global conglomerate can help a paper be distributed across the world, using its subsidary companies to promote the product |
Meaning that they have a large amount of power due to the amount of subsidaries |
Circulation
The times circulation is either increasing or it is staying the same which is very unusual based on consumer trends |
This may be due to the times target audience is older, more educated (ABC1) who are less likely to have moved towards online consumption |
Another reason why there is less online consumption is due the times having a pay wall in order to acess their content |
A ABC1 audience is more likely to pay for the paywall due to them seeing it as being higher quality |
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Stockholders
Newspapers like the The Times and The Daily Mirror are owned by stockholders |
Meaning that the company has to protect its reputation in order to protect the cost of their shares |
This ensures that stockholders are happy |
Regulation
Both the Times and The Daily Mirror regulated by the IPSO |
The IPSO is run by the newspaper industry |
IPSO have regulations about what newspapers can and can't do in terms of offensive language, libel, ethics e.t.c |
IPSO has major flaws that it is run by newspaper industry themselves. |
IPSO doesnt follow the recomendations of the Levenson enquiry e.t.c |
Incredably difficult to regulate the newspapers due to technology (commenting or creating their own story) |
Uses bots to regulate (using algorythms cna sometimes regulate someone that doesnt need regulating or doesnt regulate what needs to be regulated) |
Many newspapers employ human moderators to check online comments but cant look through all in time |
Digital consumer trends
The rise of digital news websites and social media by newspapers, reflects the increasing desire by audiences for 'interactivity'. |
Advertising
advertising is tailed to the newspapers specific target audience for example, in a newspaper such as the Dialy mail you are far more likely to see content such as advertisements for Lidl, Aldi and Tesco due to the C2DE target audience and demographics of the newspaper |
Uses and gratifications theory
Information and education |
Entertainment |
Scensationalising the news |
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Product Context (Daily Mirror)
Who makes the Daily Mirror |
Made by Reach PLC formally known as Trinity mirror |
Reach PLC are a large conglomerate with a multitude of subsidaries such as the Daily Express; Daily mirror; Daily star e.t.c. They also make local newspapers |
Reach PLC is horizontally intergrated it buys out other competing companies absorving thier titles with their own |
Horizontal intergration menas that they can share journalists and recources between their different titles/ brands reducing overall costs. |
Circulation
The Daily mirrors circulation has been rapidly declining |
People are looking online due to it being free |
However, their website is doing quite well mainintaing their digital audiences and can still monitises it through advertisement |
Target audience (Daily Mirror)
The target audience for the Daily Mirror are British, working class males coming from a C2DE socioeconomic background |
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