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% Most of the following are not required for the majority
% of cheat sheets but are needed for some symbol support.
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% Document Info
\author{智人智己 (zzwwsun)}
\pdfinfo{
  /Title (pest.pdf)
  /Creator (Cheatography)
  /Author (智人智己 (zzwwsun))
  /Subject (【行业分析】PEST分析方法 Cheat Sheet)
}

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% Header and Footer
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\fancyhead{} % Set header to blank
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\fancyhead[L]{
\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{C}
    \SetRowColor{DarkBackground}
    \vspace{-7pt}
    {\parbox{\dimexpr\textwidth-2\fboxsep\relax}{\noindent
        \hspace*{-6pt}\includegraphics[width=5.8cm]{/web/www.cheatography.com/public/images/cheatography_logo.pdf}}
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\columnbreak
\begin{tabulary}{11cm}{L}
    \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{【行业分析】PEST分析方法 Cheat Sheet}}}} \\
    \normalsize{by \textcolor{DarkBackground}{智人智己 (zzwwsun)} via \textcolor{DarkBackground}{\uline{cheatography.com/161671/cs/33917/}}}
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\end{multicols}}

\fancyfoot[L]{ \footnotesize
\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{LL}
  \SetRowColor{FootBackground}
  \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}}  \\
  \vspace{-2pt}智人智己 (zzwwsun) \\
  \uline{cheatography.com/zzwwsun} \\
  \end{tabulary}
\vfill
\columnbreak
\begin{tabulary}{5.8cm}{L}
  \SetRowColor{FootBackground}
  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}}  \\
   \vspace{-2pt}Published 30th August, 2022.\\
   Updated 31st August, 2022.\\
   Page {\thepage} of \pageref{LastPage}.
\end{tabulary}
\vfill
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  \vspace{-5pt}
  %\includegraphics[width=48px,height=48px]{dave.jpeg}
  Measure your website readability!\\
  www.readability-score.com
\end{tabulary}
\end{multicols}}




\begin{document}
\raggedright
\raggedcolumns

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% from this page to resize cheat sheet text:
% www.emerson.emory.edu/services/latex/latex_169.html
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\begin{multicols*}{4}

\begin{tabularx}{3.833cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{简要描述}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{\seqsplit{PEST分析是企业与环境分析的基础工具。企业通过政治（Political）、经济（Economic）、社会（Social）和技术（Technological）这四大类影响企业的主要外部环境因素进行分析，制定发展政策和战略。}} \tn 
% Row Count 6 (+ 6)
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\par\addvspace{1.3em}

\begin{tabularx}{3.833cm}{p{0.71091 cm} p{0.71091 cm} p{0.60559 cm} p{0.60559 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{4}{x{3.833cm}}{\bf\textcolor{white}{名词概念}}  \tn
% Row 0
\SetRowColor{LightBackground}
Political & Economic & Social & \seqsplit{Technological} \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
政治 & 经济 & 社会 & 技术 \tn 
% Row Count 3 (+ 1)
% Row 2
\SetRowColor{LightBackground}
\seqsplit{政治制度} & \seqsplit{经济发展水平} & \seqsplit{人口水平结构} & \seqsplit{高新技术} \tn 
% Row Count 5 (+ 2)
% Row 3
\SetRowColor{white}
\seqsplit{政府政策} & \seqsplit{经济发展规模} & \seqsplit{价值观念} & \seqsplit{工艺技术} \tn 
% Row Count 7 (+ 2)
% Row 4
\SetRowColor{LightBackground}
\seqsplit{国家的产业政策} & \seqsplit{经济发展增长率} & \seqsplit{道德水平} & \seqsplit{基础研究} \tn 
% Row Count 10 (+ 3)
% Row 5
\SetRowColor{white}
\seqsplit{相关法律及法规} & \seqsplit{政府收支} & \seqsplit{法治观念} & \seqsplit{技术发展政策} \tn 
% Row Count 13 (+ 3)
% Row 6
\SetRowColor{LightBackground}
... & \seqsplit{通货膨胀率} & \seqsplit{受教育水平} & ... \tn 
% Row Count 15 (+ 2)
% Row 7
\SetRowColor{white}
 & ... & ... &  \tn 
% Row Count 16 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}----}
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\par\addvspace{1.3em}

\begin{tabularx}{3.833cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{详解释义}}  \tn
\SetRowColor{LightBackground}
\mymulticolumn{1}{p{3.833cm}}{\vspace{1px}\centerline{\includegraphics[width=5.1cm]{/web/www.cheatography.com/public/uploads/zzwwsun_1661936032_WechatIMG9.jpeg}}} \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
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\par\addvspace{1.3em}

\begin{tabularx}{3.833cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{实用示例}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{\seqsplit{一种目标管理方法，基于Peter} F. Drucker的著作《The Practice of Management》和George \seqsplit{Doran的一篇文章《There`s} a S.M.A.R.T way to write managements`s Goals and \seqsplit{Objectives》的混合变体。}} \tn 
% Row Count 5 (+ 5)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
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\par\addvspace{1.3em}

\begin{tabularx}{3.833cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{政治环境}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{\seqsplit{政治环境主要包括政治制度与体制，政局，政府的态度等；法律环境主要包括政府制定的法律、1}. 法规。 \seqsplit{政治环境是否稳定？} 2. \seqsplit{国家政策是否会改变法律从而增强对企业的监管并收取更多的赋税？} 3. \seqsplit{政府所持的市场道德标准是什么？} 4. \seqsplit{政府的经济政策是什么？} 5. \seqsplit{政府是否关注文化与宗教？} 6. \seqsplit{政府是否与其他组织签订过贸易协定，例如欧盟（EU），北美自由贸易区（NAFTA），东盟（ASEAN）等？}} \tn 
% Row Count 11 (+ 11)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
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\par\addvspace{1.3em}

\begin{tabularx}{3.833cm}{X}
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\mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{经济方面}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{Economic Factors \seqsplit{构成经济环境的关键战略要素：GDP、利率水平、财政货币政策、通货膨胀、失业率水平、居民可支配收入水平、汇率、能源供给成本、市场机制、市场需求等。}} \tn 
% Row Count 5 (+ 5)
% Row 1
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\mymulticolumn{1}{x{3.833cm}}{1.利率。} \tn 
% Row Count 6 (+ 1)
% Row 2
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\mymulticolumn{1}{x{3.833cm}}{\seqsplit{2.通货膨胀率与人均就业率。}} \tn 
% Row Count 7 (+ 1)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{3. \seqsplit{人均GDP的长远预期等。}} \tn 
% Row Count 8 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{3.833cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{社会环境}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{Sociocultural Factors \seqsplit{影响最大的是人口环境和文化背景。人口环境主要包括人口规模、年龄结构、人口分布、种族结构以及收入分布等因素。} 1. \seqsplit{信奉人数最多的宗教是什么？} 2. \seqsplit{这个国家的人对于外国产品和服务的态度如何？} 3. \seqsplit{语言障碍是否会影响产品的市场推广？} 4. \seqsplit{这个国家的男人和女人的角色分别是什么？} 5. \seqsplit{这个国家的人长寿吗？老年阶层富裕吗？} 6. \seqsplit{这个国家的人对于环保问题是如何看待的？}} \tn 
% Row Count 11 (+ 11)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{3.833cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{3.833cm}}{\bf\textcolor{white}{技术方面}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{Technological Factors \seqsplit{技术环境不仅包括发明，而且还包括与企业市场有关的新技术、新工艺、新材料的出现和发展趋势以及应用背景。}} \tn 
% Row Count 4 (+ 4)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{1. \seqsplit{科技是否降低了产品和服务的成本，并提高了质量？}} \tn 
% Row Count 6 (+ 2)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{2. \seqsplit{科技是否为消费者和企业提供了更多的创新产品与服务，例如网上银行、新一代手机等？}} \tn 
% Row Count 9 (+ 3)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{3.833cm}}{3. \seqsplit{科技是如何改变分销渠道的，例如网络书店、机票、拍卖等？}} \tn 
% Row Count 11 (+ 2)
% Row 4
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{3.833cm}}{4. \seqsplit{科技是否为企业提供了一种全新的与消费者进行沟通的渠道，例如Banner广告条、CRM软件等？} 影响因素编辑} \tn 
% Row Count 14 (+ 3)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}


% That's all folks
\end{multicols*}

\end{document}