\documentclass[10pt,a4paper]{article} % Packages \usepackage{fancyhdr} % For header and footer \usepackage{multicol} % Allows multicols in tables \usepackage{tabularx} % Intelligent column widths \usepackage{tabulary} % Used in header and footer \usepackage{hhline} % Border under tables \usepackage{graphicx} % For images \usepackage{xcolor} % For hex colours %\usepackage[utf8x]{inputenc} % For unicode character support \usepackage[T1]{fontenc} % Without this we get weird character replacements \usepackage{colortbl} % For coloured tables \usepackage{setspace} % For line height \usepackage{lastpage} % Needed for total page number \usepackage{seqsplit} % Splits long words. %\usepackage{opensans} % Can't make this work so far. Shame. Would be lovely. \usepackage[normalem]{ulem} % For underlining links % Most of the following are not required for the majority % of cheat sheets but are needed for some symbol support. \usepackage{amsmath} % Symbols \usepackage{MnSymbol} % Symbols \usepackage{wasysym} % Symbols %\usepackage[english,german,french,spanish,italian]{babel} % Languages % Document Info \author{wunir} \pdfinfo{ /Title (pestel-analysis.pdf) /Creator (Cheatography) /Author (wunir) /Subject (PESTEL analysis Cheat Sheet) } % Lengths and widths \addtolength{\textwidth}{6cm} \addtolength{\textheight}{-1cm} \addtolength{\hoffset}{-3cm} \addtolength{\voffset}{-2cm} \setlength{\tabcolsep}{0.2cm} % Space between columns \setlength{\headsep}{-12pt} % Reduce space between header and content \setlength{\headheight}{85pt} % If less, LaTeX automatically increases it \renewcommand{\footrulewidth}{0pt} % Remove footer line \renewcommand{\headrulewidth}{0pt} % Remove header line \renewcommand{\seqinsert}{\ifmmode\allowbreak\else\-\fi} % Hyphens in seqsplit % This two commands together give roughly % the right line height in the tables \renewcommand{\arraystretch}{1.3} \onehalfspacing % Commands \newcommand{\SetRowColor}[1]{\noalign{\gdef\RowColorName{#1}}\rowcolor{\RowColorName}} % Shortcut for row colour \newcommand{\mymulticolumn}[3]{\multicolumn{#1}{>{\columncolor{\RowColorName}}#2}{#3}} % For coloured multi-cols \newcolumntype{x}[1]{>{\raggedright}p{#1}} % New column types for ragged-right paragraph columns \newcommand{\tn}{\tabularnewline} % Required as custom column type in use % Font and Colours \definecolor{HeadBackground}{HTML}{333333} \definecolor{FootBackground}{HTML}{666666} \definecolor{TextColor}{HTML}{333333} \definecolor{DarkBackground}{HTML}{7ECCCF} \definecolor{LightBackground}{HTML}{EEF8F9} \renewcommand{\familydefault}{\sfdefault} \color{TextColor} % Header and Footer \pagestyle{fancy} \fancyhead{} % Set header to blank \fancyfoot{} % Set footer to blank \fancyhead[L]{ \noindent \begin{multicols}{3} \begin{tabulary}{5.8cm}{C} \SetRowColor{DarkBackground} \vspace{-7pt} {\parbox{\dimexpr\textwidth-2\fboxsep\relax}{\noindent \hspace*{-6pt}\includegraphics[width=5.8cm]{/web/www.cheatography.com/public/images/cheatography_logo.pdf}} } \end{tabulary} \columnbreak \begin{tabulary}{11cm}{L} \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{PESTEL analysis Cheat Sheet}}}} \\ \normalsize{by \textcolor{DarkBackground}{wunir} via \textcolor{DarkBackground}{\uline{cheatography.com/68927/cs/17357/}}} \end{tabulary} \end{multicols}} \fancyfoot[L]{ \footnotesize \noindent \begin{multicols}{3} \begin{tabulary}{5.8cm}{LL} \SetRowColor{FootBackground} \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}} \\ \vspace{-2pt}wunir \\ \uline{cheatography.com/wunir} \\ \end{tabulary} \vfill \columnbreak \begin{tabulary}{5.8cm}{L} \SetRowColor{FootBackground} \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}} \\ \vspace{-2pt}Published 7th October, 2018.\\ Updated 7th October, 2018.\\ Page {\thepage} of \pageref{LastPage}. \end{tabulary} \vfill \columnbreak \begin{tabulary}{5.8cm}{L} \SetRowColor{FootBackground} \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Sponsor}} \\ \SetRowColor{white} \vspace{-5pt} %\includegraphics[width=48px,height=48px]{dave.jpeg} Measure your website readability!\\ www.readability-score.com \end{tabulary} \end{multicols}} \begin{document} \raggedright \raggedcolumns % Set font size to small. Switch to any value % from this page to resize cheat sheet text: % www.emerson.emory.edu/services/latex/latex_169.html \footnotesize % Small font. \begin{multicols*}{3} \begin{tabularx}{5.377cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{P - Political}} \tn \SetRowColor{white} \mymulticolumn{1}{x{5.377cm}}{Key features \newline % Row Count 1 (+ 1) - Politics \newline % Row Count 2 (+ 1) - National and international \newline % Row Count 3 (+ 1) - "Trade War" "Trump" \newline % Row Count 4 (+ 1) - Tariffs \newline % Row Count 5 (+ 1) - Globalization, trade barriers \newline % Row Count 6 (+ 1) - Predictable national politics \newline % Row Count 7 (+ 1) Effects \newline % Row Count 8 (+ 1) - Political stability \newline % Row Count 9 (+ 1) - Removal of trade barriers \newline % Row Count 10 (+ 1) - More trade between land and continents \newline % Row Count 11 (+ 1) - Strong development of public infrastructure \newline % Row Count 12 (+ 1) - International standardization {[}ex: Adapters, Ports{]} \newline % Row Count 14 (+ 2) - Less possibilities of flags of convenience \newline % Row Count 15 (+ 1) - social welfare \newline % Row Count 16 (+ 1) - National and local Political decisions {[}ex: Color-line and Fjord-line case{]} \newline % Row Count 18 (+ 2) Norwegian Maritime policies \newline % Row Count 19 (+ 1) - Salary subsides - State pays back tax from workers {[}Ships with Norwegian flag{]} \newline % Row Count 21 (+ 2) - Shipowners taxation {[}Rederiskatteordningen{]} \newline % Row Count 22 (+ 1) - Training positions on board subsides \newline % Row Count 23 (+ 1) - National transportation plan \newline % Row Count 24 (+ 1) - GIEK - National guarantee fund% Row Count 25 (+ 1) } \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{T - Technology and Competence}} \tn \SetRowColor{white} \mymulticolumn{1}{x{5.377cm}}{Key features \newline % Row Count 1 (+ 1) - Massive R\&D and innovation activity in the companies \newline % Row Count 3 (+ 2) - Strong innovative cooperation between companies and between companies and researchers \newline % Row Count 5 (+ 2) - Strong education and R\&D cooperation internationally \newline % Row Count 7 (+ 2) {[}R\&D - Research and development{]} \newline % Row Count 8 (+ 1) Effects \newline % Row Count 9 (+ 1) - Global technology / knowledge sharing \newline % Row Count 10 (+ 1) - Standardized technology concepts {[}Norway - a huge participant{]} \newline % Row Count 12 (+ 2) - Easier access to competent work force \newline % Row Count 13 (+ 1) - Publicly funded research {[}Maritim 21{]} \newline % Row Count 14 (+ 1) - New innovative solutions \newline % Row Count 15 (+ 1) - Speed of technology transfer increases \newline % Row Count 16 (+ 1) - Failed projects% Row Count 17 (+ 1) } \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{E - Economics}} \tn \SetRowColor{white} \mymulticolumn{1}{x{5.377cm}}{Key features \newline % Row Count 1 (+ 1) - Cyclical changes - industry and consumption \newline % Row Count 2 (+ 1) - international Fiance Markets - free flow of capital \newline % Row Count 4 (+ 2) Effects \newline % Row Count 5 (+ 1) - A challenge to predict economic cycles \newline % Row Count 6 (+ 1) - Access to capital for entrepreneurs \newline % Row Count 7 (+ 1) - Ownership is rapidly changing \newline % Row Count 8 (+ 1) - Rationalization –cheaper inputs will be sought after \newline % Row Count 10 (+ 2) - Interest level \newline % Row Count 11 (+ 1) - Inflation \newline % Row Count 12 (+ 1) - Employment and unemployment \newline % Row Count 13 (+ 1) - Disposable income {[}income to spend{]} \newline % Row Count 14 (+ 1) - Competition% Row Count 15 (+ 1) } \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{E - Environmental issues}} \tn \SetRowColor{white} \mymulticolumn{1}{x{5.377cm}}{Key Features \newline % Row Count 1 (+ 1) - Increasingly powerful institutions \newline % Row Count 2 (+ 1) - More powerful pressure groups \newline % Row Count 3 (+ 1) - Green ships \newline % Row Count 4 (+ 1) - Tourism \newline % Row Count 5 (+ 1) - Scrubbers \newline % Row Count 6 (+ 1) - Paris agreement - emission \newline % Row Count 7 (+ 1) Effects \newline % Row Count 8 (+ 1) - Increasing emission reduction requirements (EKA) \newline % Row Count 10 (+ 2) - Accident reduction \newline % Row Count 11 (+ 1) - Focus on the social environment \newline % Row Count 12 (+ 1) - Access to energy –and the cost of energy \newline % Row Count 13 (+ 1) - Recycling \newline % Row Count 14 (+ 1) - Waste deposits \newline % Row Count 15 (+ 1) - Pollution regulations% Row Count 16 (+ 1) } \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{S - Sosio-Cultural Conditions}} \tn \SetRowColor{white} \mymulticolumn{1}{x{5.377cm}}{Key features \newline % Row Count 1 (+ 1) - More cross-cultural and cross border contact \newline % Row Count 2 (+ 1) - Cluster structures•Interaction and knowledge sharing between the parties in the industry \newline % Row Count 4 (+ 2) - More interested parties tied to an industry \newline % Row Count 5 (+ 1) Effects \newline % Row Count 6 (+ 1) - Easier to communicate internationally \newline % Row Count 7 (+ 1) - Closer cooperation across both transnational and cultural borders \newline % Row Count 9 (+ 2) - Demography \newline % Row Count 10 (+ 1) - Income distribution \newline % Row Count 11 (+ 1) - Social mobility \newline % Row Count 12 (+ 1) - Attitudes towards work \newline % Row Count 13 (+ 1) - Consumption•Levels of education \newline % Row Count 14 (+ 1) Where do people live?% Row Count 15 (+ 1) } \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} \begin{tabularx}{5.377cm}{X} \SetRowColor{DarkBackground} \mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{L - Legal issues}} \tn \SetRowColor{white} \mymulticolumn{1}{x{5.377cm}}{Key features \newline % Row Count 1 (+ 1) - Joint international legal framework \newline % Row Count 2 (+ 1) - Lots of regulations \newline % Row Count 3 (+ 1) - International \newline % Row Count 4 (+ 1) - Labor laws, ship building \newline % Row Count 5 (+ 1) - STCW, Maritime certificates \newline % Row Count 6 (+ 1) Effects \newline % Row Count 7 (+ 1) - Accident reduction \newline % Row Count 8 (+ 1) - Better workplace conditions \newline % Row Count 9 (+ 1) - More equal competition conditions internationally \newline % Row Count 11 (+ 2) - Stricter framework for ship managements {[}IMO{]} \newline % Row Count 12 (+ 1) - Monopolies% Row Count 13 (+ 1) } \tn \hhline{>{\arrayrulecolor{DarkBackground}}-} \end{tabularx} \par\addvspace{1.3em} % That's all folks \end{multicols*} \end{document}