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\author{wunir}
\pdfinfo{
  /Title (introduction-to-market-segments.pdf)
  /Creator (Cheatography)
  /Author (wunir)
  /Subject (Introduction to market segments Cheat Sheet)
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        \hspace*{-6pt}\includegraphics[width=5.8cm]{/web/www.cheatography.com/public/images/cheatography_logo.pdf}}
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\begin{tabulary}{11cm}{L}
    \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{Introduction to market segments Cheat Sheet}}}} \\
    \normalsize{by \textcolor{DarkBackground}{wunir} via \textcolor{DarkBackground}{\uline{cheatography.com/68927/cs/17358/}}}
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  \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}}  \\
  \vspace{-2pt}wunir \\
  \uline{cheatography.com/wunir} \\
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  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}}  \\
   \vspace{-2pt}Published 7th October, 2018.\\
   Updated 7th October, 2018.\\
   Page {\thepage} of \pageref{LastPage}.
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  %\includegraphics[width=48px,height=48px]{dave.jpeg}
  Measure your website readability!\\
  www.readability-score.com
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\begin{multicols*}{3}

\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Market segments}}  \tn
% Row 0
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\mymulticolumn{1}{x{5.377cm}}{- Not "one" shipping segment} \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- Started in the 20th century} \tn 
% Row Count 2 (+ 1)
% Row 2
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\mymulticolumn{1}{x{5.377cm}}{- Took off after WWII} \tn 
% Row Count 3 (+ 1)
% Row 3
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\mymulticolumn{1}{x{5.377cm}}{- Demand for resources to build cities up again} \tn 
% Row Count 4 (+ 1)
% Row 4
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\mymulticolumn{1}{x{5.377cm}}{- Has both supply and demand} \tn 
% Row Count 5 (+ 1)
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\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Market structure}}  \tn
% Row 0
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\mymulticolumn{1}{x{5.377cm}}{- 43\% of cargo in Europe is on ships} \tn 
% Row Count 1 (+ 1)
% Row 1
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\mymulticolumn{1}{x{5.377cm}}{- 270 shipowners} \tn 
% Row Count 2 (+ 1)
% Row 2
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\mymulticolumn{1}{x{5.377cm}}{- Largest companies in Norway are Wilson, SeaCargo/SeaTrans, Green Reefers, Unifeeder, NorLines} \tn 
% Row Count 4 (+ 2)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- 500 Norwegian owned vessels} \tn 
% Row Count 5 (+ 1)
% Row 4
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\mymulticolumn{1}{x{5.377cm}}{- Ship types: bulk, container, RoRo, RoPax} \tn 
% Row Count 6 (+ 1)
% Row 5
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- Often old tonnage that need updates} \tn 
% Row Count 7 (+ 1)
% Row 6
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{- Small onshore organisations} \tn 
% Row Count 8 (+ 1)
% Row 7
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\mymulticolumn{1}{x{5.377cm}}{- Cooperation / competition with rail and road} \tn 
% Row Count 9 (+ 1)
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\mymulticolumn{1}{x{5.377cm}}{Income: \newline Long term chartering \newline - Other shipping modes \newline - large companies \newline - governmental agencies}  \tn 
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\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Main shipping segments}}  \tn
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Influence \newline % Row Count 1 (+ 1)
- Types of ships \newline % Row Count 2 (+ 1)
- Markets \newline % Row Count 3 (+ 1)
- Types of cargo \newline % Row Count 4 (+ 1)
- Taskts \newline % Row Count 5 (+ 1)
- Customers \newline % Row Count 6 (+ 1)
- Succsess criteria \newline % Row Count 7 (+ 1)
- key stakeholders \newline % Row Count 8 (+ 1)
Deep sea shipping \newline % Row Count 9 (+ 1)
- Global shipping routes \newline % Row Count 10 (+ 1)
- large ships, transport large amount of cargo \newline % Row Count 11 (+ 1)
- Definition \newline % Row Count 12 (+ 1)
-{}- "Deep sea shipping, international shipping or ocean shipping refers to maritime traffic that crosses the ocean." \newline % Row Count 15 (+ 3)
Short sea shipping \newline % Row Count 16 (+ 1)
- Feeder traffic \newline % Row Count 17 (+ 1)
- Liner traffic \newline % Row Count 18 (+ 1)
- Smaller ships in the same segment \newline % Row Count 19 (+ 1)
- Definition \newline % Row Count 20 (+ 1)
-{}- "Maritime transport within a region, essentially serving  port-to-port feeder traffic which can be in competition with land transport."% Row Count 23 (+ 3)
} \tn 
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{General Cargoes}}  \tn
% Row 0
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\mymulticolumn{1}{x{5.377cm}}{- Containers} \tn 
% Row Count 1 (+ 1)
% Row 1
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\mymulticolumn{1}{x{5.377cm}}{- Small loose cargoes} \tn 
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\mymulticolumn{1}{x{5.377cm}}{- Pallets} \tn 
% Row Count 3 (+ 1)
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\mymulticolumn{1}{x{5.377cm}}{- Pre-slung cargo} \tn 
% Row Count 4 (+ 1)
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\mymulticolumn{1}{x{5.377cm}}{- Small-volume liquid cargoes} \tn 
% Row Count 5 (+ 1)
% Row 5
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\mymulticolumn{1}{x{5.377cm}}{- Heavy cargoes} \tn 
% Row Count 6 (+ 1)
% Row 6
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\mymulticolumn{1}{x{5.377cm}}{- Special cargoes that are difficult to handle} \tn 
% Row Count 7 (+ 1)
% Row 7
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\mymulticolumn{1}{x{5.377cm}}{- TO-TO {[}Trot on-Trot off{]}} \tn 
% Row Count 8 (+ 1)
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Specialized shipping}}  \tn
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\mymulticolumn{1}{x{5.377cm}}{- Norway has 40\%} \tn 
% Row Count 1 (+ 1)
% Row 1
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\mymulticolumn{1}{x{5.377cm}}{- Chemicals} \tn 
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\mymulticolumn{1}{x{5.377cm}}{- Liquefied gas} \tn 
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\mymulticolumn{1}{x{5.377cm}}{- Reefer cargoes} \tn 
% Row Count 4 (+ 1)
% Row 4
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\mymulticolumn{1}{x{5.377cm}}{- Unit load cargoes} \tn 
% Row Count 5 (+ 1)
% Row 5
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\mymulticolumn{1}{x{5.377cm}}{- Passenger shipping} \tn 
% Row Count 6 (+ 1)
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\mymulticolumn{1}{x{5.377cm}}{Economics based on: \newline - Improved cargo handling \newline - Improved stowage, more cargo each journey \newline - integration with onshore transport systems}  \tn 
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Types of service}}  \tn
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\mymulticolumn{1}{x{5.377cm}}{Transportation \newline % Row Count 1 (+ 1)
- Liner ships, regular voyage {[}like a bus{]} \newline % Row Count 2 (+ 1)
- Tramp ships, whenever or wherever the market is {[}like a taxi{]} \newline % Row Count 4 (+ 2)
Do work \newline % Row Count 5 (+ 1)
- Service \newline % Row Count 6 (+ 1)
- Service oil and gas% Row Count 7 (+ 1)
} \tn 
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\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Recent trends}}  \tn
% Row 0
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\mymulticolumn{1}{x{5.377cm}}{- Shipping companies have widened their portfolio of services} \tn 
% Row Count 2 (+ 2)
% Row 1
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\mymulticolumn{1}{x{5.377cm}}{- Increased specialization in the supply of maritime transport services –change in ship size and ship characteristics} \tn 
% Row Count 5 (+ 3)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{- Development of alliances or pools in e.g. bulk trades} \tn 
% Row Count 7 (+ 2)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- Raising sustainability imperatives and climate change concerns leading to sustainable shipping} \tn 
% Row Count 9 (+ 2)
% Row 4
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\mymulticolumn{1}{x{5.377cm}}{- World trade continues developing, esp. in the developing countries} \tn 
% Row Count 11 (+ 2)
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\mymulticolumn{1}{x{5.377cm}}{- Intermodal transport system} \tn 
% Row Count 12 (+ 1)
% Row 6
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\mymulticolumn{1}{x{5.377cm}}{- Super-slow steaming} \tn 
% Row Count 13 (+ 1)
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\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Competition intensity}}  \tn
% Row 0
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\mymulticolumn{1}{x{5.377cm}}{- Internal rivalry} \tn 
% Row Count 1 (+ 1)
% Row 1
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\mymulticolumn{1}{x{5.377cm}}{- Strong price pressure} \tn 
% Row Count 2 (+ 1)
% Row 2
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\mymulticolumn{1}{x{5.377cm}}{- Large and small suppliers} \tn 
% Row Count 3 (+ 1)
% Row 3
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\mymulticolumn{1}{x{5.377cm}}{- Strong competition from road and rail transport} \tn 
% Row Count 4 (+ 1)
% Row 4
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{- Many suppliers} \tn 
% Row Count 5 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
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\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Why is shipping important?}}  \tn
% Row 0
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\mymulticolumn{1}{x{5.377cm}}{- Reduction of pollution} \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- Reduction of road transport accidents} \tn 
% Row Count 2 (+ 1)
% Row 2
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\mymulticolumn{1}{x{5.377cm}}{- Reduces transport network congestion levels} \tn 
% Row Count 3 (+ 1)
% Row 3
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\mymulticolumn{1}{x{5.377cm}}{- Reduces investments in transportation infrastructure} \tn 
% Row Count 5 (+ 2)
% Row 4
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{- Increases port hinterland competitiveness} \tn 
% Row Count 6 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}


% That's all folks
\end{multicols*}

\end{document}