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%\usepackage{opensans}          % Can't make this work so far. Shame. Would be lovely.
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% of cheat sheets but are needed for some symbol support.
\usepackage{amsmath}            % Symbols
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% Document Info
\author{TomHanover}
\pdfinfo{
  /Title (facebook-posting-for-marketers.pdf)
  /Creator (Cheatography)
  /Author (TomHanover)
  /Subject (Facebook Posting for Marketers Cheat Sheet)
}

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\fancyhead[L]{
\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{C}
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    \vspace{-7pt}
    {\parbox{\dimexpr\textwidth-2\fboxsep\relax}{\noindent
        \hspace*{-6pt}\includegraphics[width=5.8cm]{/web/www.cheatography.com/public/images/cheatography_logo.pdf}}
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\begin{tabulary}{11cm}{L}
    \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{Facebook Posting for Marketers Cheat Sheet}}}} \\
    \normalsize{by \textcolor{DarkBackground}{TomHanover} via \textcolor{DarkBackground}{\uline{cheatography.com/23987/cs/5413/}}}
\end{tabulary}
\end{multicols}}

\fancyfoot[L]{ \footnotesize
\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{LL}
  \SetRowColor{FootBackground}
  \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}}  \\
  \vspace{-2pt}TomHanover \\
  \uline{cheatography.com/tomhanover} \\
  \end{tabulary}
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  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}}  \\
   \vspace{-2pt}Published 15th October, 2015.\\
   Updated 13th May, 2016.\\
   Page {\thepage} of \pageref{LastPage}.
\end{tabulary}
\vfill
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\begin{tabulary}{5.8cm}{L}
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  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Sponsor}}  \\
  \SetRowColor{white}
  \vspace{-5pt}
  %\includegraphics[width=48px,height=48px]{dave.jpeg}
  Measure your website readability!\\
  www.readability-score.com
\end{tabulary}
\end{multicols}}




\begin{document}
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% www.emerson.emory.edu/services/latex/latex_169.html
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\begin{multicols*}{3}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{What to post?}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{A post with a photo will get you 53\% more likes and 104\% more comments!} \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Question posts bring in 100\% more comments, but fewer likes and shares than other posts. Certain words bring in higher amounts of activity:} \tn 
% Row Count 5 (+ 3)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{- 'Should' = 100\%,  'Would' = 100\%,} \tn 
% Row Count 6 (+ 1)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- 'Which' = 90\%, 'Who' = 80\%, 'When' = 60\%,} \tn 
% Row Count 7 (+ 1)
% Row 4
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{- 'What' = 59\%, 'Where' = 50\%, 'Why' = 40\%, 'How' = 20\%} \tn 
% Row Count 9 (+ 2)
% Row 5
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Make sure to post about competitions. 35\% of people like a page so they can enter contests!} \tn 
% Row Count 11 (+ 2)
% Row 6
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Coupons and discounts also bring in followers. 42\% of people will like a page in order to gain a cheaper deal.} \tn 
% Row Count 14 (+ 3)
% Row 7
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Stock photos bring in less traffic than graphics made by you.} \tn 
% Row Count 16 (+ 2)
% Row 8
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Posting links actually brings in a lot of traffic! Your website could be viewed by up to 22,000 people just within a 5k radius, so make sure you post the link to that on Facebook.} \tn 
% Row Count 20 (+ 4)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
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\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Use emoticons :)}}  \tn
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Emoticons, used mainly in informal social internet messaging or texting, can also be used in a business setting. In fact, in a study by American Express Open Forum, it was found that by including emoticons in a post on Facebook, you could: \newline % Row Count 5 (+ 5)
 - Gain 33\% more shares \newline % Row Count 6 (+ 1)
 - Gain 33\% more comments \newline % Row Count 7 (+ 1)
 - Gain 57\% more likes! \newline % Row Count 8 (+ 1)
All this for just a smiley.% Row Count 9 (+ 1)
} \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
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\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{2.4885 cm} x{2.4885 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{When to post?}}  \tn
% Row 0
\SetRowColor{LightBackground}
Biggest engagement rates on 3 days for both B2C and B2B: & Thursdays (Biggest), Friday and Sunday \tn 
% Row Count 3 (+ 3)
% Row 1
\SetRowColor{white}
Most sharing done on: & Saturdays \tn 
% Row Count 5 (+ 2)
% Row 2
\SetRowColor{LightBackground}
Attention paid to Facebook: & During commute hours (7am-8am), Lunch (1pm-3pm), Home time (5pm-6pm), After Dinner (7.30pm-11pm) \tn 
% Row Count 10 (+ 5)
% Row 3
\SetRowColor{white}
For B2C: & It is suggested you focus posting on weekends to hit target audience. \tn 
% Row Count 14 (+ 4)
% Row 4
\SetRowColor{LightBackground}
For B2B: & It is suggested that you post continuously throughout the week, as evidence shows both a positive and negative correlation between time of posting and post reception. \tn 
% Row Count 23 (+ 9)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
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\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{What picture to use on a Facebook Ad?}}  \tn
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Chris Cardell is a marketer who works primarily through email and video seminars. In one of his seminars, he mentions that using pictures of young, attractive females makes both men and women click on your advert without alienating either gender. This means that you target your advert to both. \newline % Row Count 6 (+ 6)
If the woman in your photo is looking toward your text, even better! Psychologically, we look at what other people are looking at. When people see a picture of someone looking in a specific direction, they follow the sight-line subconsciously. This means that the reader of your ad will follow the sight-line of the woman's eyes straight to the copy you have written below - meaning that they read your advert and are more likely to click and view your ad!% Row Count 16 (+ 10)
} \tn 
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\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Frequency of Posts}}  \tn
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{In a study done by Buffer App, they discovered that posts received just as little/much attention when they posted 6 times a day to when they posted once, suggesting that it is not how much you post that matters, but what you post instead.% Row Count 5 (+ 5)
} \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
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\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Posting by Day}}  \tn
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\mymulticolumn{1}{p{5.377cm}}{\vspace{1px}\centerline{\includegraphics[width=5.1cm]{/web/www.cheatography.com/public/uploads/tomhanover_1444907459_Screen-Shot-2013-07-23-at-6.47.02-PM.png}}} \tn 
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\par\addvspace{1.3em}

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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Posting by Time}}  \tn
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\mymulticolumn{1}{p{5.377cm}}{\vspace{1px}\centerline{\includegraphics[width=5.1cm]{/web/www.cheatography.com/public/uploads/tomhanover_1444907580_Graph1PostFreqandEffectTOD.png}}} \tn 
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\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{1.73926 cm} x{0.96117 cm} x{1.87657 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{3}{x{5.377cm}}{\bf\textcolor{white}{The Language of Facebook Posts}}  \tn
% Row 0
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{\bf{Bad/Negative}} & {\emph{Neutral}} & {\bf{Good/Positive}} \tn 
% Row Count 2 (+ 2)
% Row 1
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Limited & Brand New & Event \tn 
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Exclusive & Only & Winner \tn 
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\SetRowColor{white}
Free & Entry & Offer \tn 
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% Row 4
\SetRowColor{LightBackground}
Discount & Buy & New \tn 
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% Row 5
\SetRowColor{white}
Coupon & Contest & Win \tn 
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% Row 6
\SetRowColor{LightBackground}
Off & \seqsplit{Promotion} &  \tn 
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% Row 7
\SetRowColor{white}
Sweepstake & Enter &  \tn 
% Row Count 11 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}---}
\end{tabularx}
\par\addvspace{1.3em}


% That's all folks
\end{multicols*}

\end{document}