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\author{Suzie C Dixon (suzie22dixon)}
\pdfinfo{
  /Title (newspapers-a-level-media-studies.pdf)
  /Creator (Cheatography)
  /Author (Suzie C Dixon (suzie22dixon))
  /Subject (NEWSPAPERS A LEVEL MEDIA STUDIES Cheat Sheet)
}

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    \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{NEWSPAPERS A LEVEL MEDIA STUDIES Cheat Sheet}}}} \\
    \normalsize{by \textcolor{DarkBackground}{Suzie C Dixon (suzie22dixon)} via \textcolor{DarkBackground}{\uline{cheatography.com/212965/cs/46381/}}}
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  \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}}  \\
  \vspace{-2pt}Suzie C Dixon (suzie22dixon) \\
  \uline{cheatography.com/suzie22dixon} \\
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  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}}  \\
   \vspace{-2pt}Published 18th May, 2025.\\
   Updated 18th May, 2025.\\
   Page {\thepage} of \pageref{LastPage}.
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  Measure your website readability!\\
  www.readability-score.com
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\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{NEWSPAPERS introduction}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Conventions: Elements of a text that follow 'rules' of design/information. Repetitive across multiple texts within one media form.} \tn 
% Row Count 3 (+ 3)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{ASPECTS OF A NEWSPAPERS}}} \tn 
% Row Count 4 (+ 1)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{- {\bf{Masthead:}} newspaper's name , easiest way to identify a newspaper.} \tn 
% Row Count 6 (+ 2)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- {\bf{Slogan/Tagline:}} 'catchphrase', sums up the newspaper's philosophy or unique selling point} \tn 
% Row Count 8 (+ 2)
% Row 4
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{- {\bf{Headlines:}} largest typeface on the page, the most important stories.} \tn 
% Row Count 10 (+ 2)
% Row 5
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- {\bf{Central/Main Image:}} usually a dramatic picture, fills most of the cover, text or caption usually close by to offer context.} \tn 
% Row Count 13 (+ 3)
% Row 6
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{- {\bf{Strapline:}} above/below headline, smaller typeface, further explanation of story} \tn 
% Row Count 15 (+ 2)
% Row 7
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- {\bf{Stand first:}} block of text that introduces the story and offers initial content} \tn 
% Row Count 17 (+ 2)
% Row 8
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\mymulticolumn{1}{x{5.377cm}}{- {\bf{By line:}} journalist's name \& details} \tn 
% Row Count 18 (+ 1)
% Row 9
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- {\bf{Standalone:}} picture story used on the cover, to offer visual engagement} \tn 
% Row Count 20 (+ 2)
% Row 10
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\mymulticolumn{1}{x{5.377cm}}{- {\bf{Pull Quotes:}} interesting quotes from the article, extracted and written in larger font to make it stand out} \tn 
% Row Count 23 (+ 3)
% Row 11
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- {\bf{News in brief (NIB) / side bars:}} smaller facts or articles, a list / column positioned at the side or bottom of the paper} \tn 
% Row Count 26 (+ 3)
% Row 12
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{- {\bf{Jumpline:}} follows headline on the front page encouraging readers to read on and hopefully buy the paper.} \tn 
% Row Count 29 (+ 3)
% Row 13
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- {\bf{Plugs and Puffs:}} adverts (plugs) and offers/giveaways (puffs) on the cover which will appeal to the audience} \tn 
% Row Count 32 (+ 3)
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\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{NEWSPAPERS introduction (cont)}}  \tn
% Row 14
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{- {\bf{White space:}} area with no text, image or advert} \tn 
% Row Count 2 (+ 2)
% Row 15
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\mymulticolumn{1}{x{5.377cm}}{- {\bf{Margins and gutters:}} lines to prevent text overlapping} \tn 
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% Row 16
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\mymulticolumn{1}{x{5.377cm}}{- {\bf{Frames:}} shapes outlining the parts of text, to make them visually separate} \tn 
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% Row 17
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\mymulticolumn{1}{x{5.377cm}}{-{\bf{Columns:}} conventional layout for main story text on covers} \tn 
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% Row 18
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{- {\bf{Serif font:}} small decorative elements to each letter, traditional/historical looking} \tn 
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% Row 19
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\mymulticolumn{1}{x{5.377cm}}{- {\bf{Sans serif font:}} plain font, no decorative elements, more modern look} \tn 
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% Row 20
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% Row Count 12 (+ 0)
% Row 21
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% Row 22
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\mymulticolumn{1}{x{5.377cm}}{'Popular press'} \tn 
% Row Count 14 (+ 1)
% Row 23
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Aimed at lower social groupings (C2,D \& E)} \tn 
% Row Count 15 (+ 1)
% Row 24
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\mymulticolumn{1}{x{5.377cm}}{Bold layout} \tn 
% Row Count 16 (+ 1)
% Row 25
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Colour on the masthead, bold large typeface, large and dramatic images} \tn 
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% Row 26
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Shorter articles} \tn 
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% Row 27
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\mymulticolumn{1}{x{5.377cm}}{Headline often a pun or a joke} \tn 
% Row Count 20 (+ 1)
% Row 28
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\mymulticolumn{1}{x{5.377cm}}{'Stories of human interest' – e.g. gossip stories to do with celebrities} \tn 
% Row Count 22 (+ 2)
% Row 29
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Gimmicks, e.g. bingo games, free travel tickets etc} \tn 
% Row Count 24 (+ 2)
% Row 30
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% Row 31
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\mymulticolumn{1}{x{5.377cm}}{{\bf{BROADSHEET}}} \tn 
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% Row 32
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\mymulticolumn{1}{x{5.377cm}}{Considered 'serious' or ' 'high-quality' press} \tn 
% Row Count 27 (+ 2)
% Row 33
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Aimed at higher social groupings (A,B,C1)} \tn 
% Row Count 28 (+ 1)
% Row 34
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\mymulticolumn{1}{x{5.377cm}}{Plainer layout} \tn 
% Row Count 29 (+ 1)
% Row 35
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Limited colour on front page, smaller typeface, smaller, subtle images} \tn 
% Row Count 31 (+ 2)
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{NEWSPAPERS introduction (cont)}}  \tn
% Row 36
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Longer articles - more detailed} \tn 
% Row Count 1 (+ 1)
% Row 37
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\mymulticolumn{1}{x{5.377cm}}{Headlines more serious and focus on  'shocking' rather than sensationalising} \tn 
% Row Count 3 (+ 2)
% Row 38
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Focus on international news and politics} \tn 
% Row Count 4 (+ 1)
% Row 39
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{May include free magazines etc. - but usually of an educational nature.} \tn 
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% Row 40
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\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 6 (+ 0)
% Row 41
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\mymulticolumn{1}{x{5.377cm}}{{\bf{SEMIOTIC ANALYSIS}}} \tn 
% Row Count 7 (+ 1)
% Row 42
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\mymulticolumn{1}{x{5.377cm}}{Semiotics = the study of signs, derived from Roland Barthes} \tn 
% Row Count 9 (+ 2)
% Row 43
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{With semiotics think about the meaning encoded by the producer…} \tn 
% Row Count 11 (+ 2)
% Row 44
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{… and decoded by the audience} \tn 
% Row Count 12 (+ 1)
% Row 45
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{As well as connoted meanings} \tn 
% Row Count 13 (+ 1)
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{NEWSPAPERS - media language}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Sensationalism:}} A policy held by some newspaper editors, news stories are selected and worded to excite the audience, can encourage bias – emotive language leads the audience towards a preferred interpretation} \tn 
% Row Count 5 (+ 5)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Political bias:}} To think about bias, consider the political outlook of different papers - split these into broadly left and broadly right wing. Labour is a historically left-wing party; Conservative is right-wing} \tn 
% Row Count 10 (+ 5)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 10 (+ 0)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{GALTUNG AND RUGE - news values} \tn 
% Row Count 11 (+ 1)
% Row 4
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{analysed the news to find the criteria that make a story newsworthy} \tn 
% Row Count 13 (+ 2)
% Row 5
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{News values can help understand why and how papers choose the stories that run most prominently} \tn 
% Row Count 15 (+ 2)
% Row 6
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{The values:}}} \tn 
% Row Count 16 (+ 1)
% Row 7
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{1. Proximity - The story should be geographically and culturally close to the target audience} \tn 
% Row Count 18 (+ 2)
% Row 8
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{2. Threshold - Is it a big event that will have an impact on a large number of people?} \tn 
% Row Count 20 (+ 2)
% Row 9
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{3. Predictability - Did we expect this event to happen? Unexpected events are more interesting for audiences} \tn 
% Row Count 23 (+ 3)
% Row 10
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{4. Personalisation -  Readers respond to news stories about people who are similar to them} \tn 
% Row Count 25 (+ 2)
% Row 11
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{5. Oddity - Is there anything unusual about this story that makes it stand out?} \tn 
% Row Count 27 (+ 2)
% Row 12
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Although the basic principles of news values are universal…} \tn 
% Row Count 29 (+ 2)
% Row 13
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{… different papers value different kinds of stories} \tn 
% Row Count 31 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
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\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{NEWSPAPERS - industry}}  \tn
% Row 0
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\mymulticolumn{1}{x{5.377cm}}{{\bf{REGULATION}}} \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Citizen vs consumer} \tn 
% Row Count 2 (+ 1)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Citizen Behaviour }}: Participating actively in society, to build a 'better' one. Caring about ethics and ethical standards. Moral agents – caring about their choices and their impact on others.} \tn 
% Row Count 7 (+ 5)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Consumer Behaviour}}: Buying goods or services for own use. Driven by personal gratification. Choosing what is best for ourselves and not worrying about effects on others.} \tn 
% Row Count 11 (+ 4)
% Row 4
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 11 (+ 0)
% Row 5
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{LIVINGSTONE AND LUNT - regulation theory}}} \tn 
% Row Count 12 (+ 1)
% Row 6
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{There is an underlying struggle in UK regulation between citizen and consumer} \tn 
% Row Count 14 (+ 2)
% Row 7
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Citizens need to be protected from harmful material And regulators need to prevent unethical behaviour by media producers} \tn 
% Row Count 17 (+ 3)
% Row 8
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Consumers need to have choice, value for money and market competition} \tn 
% Row Count 19 (+ 2)
% Row 9
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 19 (+ 0)
% Row 10
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{IPSO – Independent Press Standards Organisation}}} \tn 
% Row Count 21 (+ 2)
% Row 11
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{This is the regulatory body for both The Mirror and The Times} \tn 
% Row Count 23 (+ 2)
% Row 12
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Stories about celebrities' private lives {\emph{for example}}} \tn 
% Row Count 25 (+ 2)
% Row 13
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Consumers might be interested in these} \tn 
% Row Count 26 (+ 1)
% Row 14
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{But if the IPSO found that the celebrities were; {\emph{harassed or reported inaccurately}}} \tn 
% Row Count 28 (+ 2)
% Row 15
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{They would intervene} \tn 
% Row Count 29 (+ 1)
% Row 16
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{These rules protect the values of the citizen} \tn 
% Row Count 30 (+ 1)
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\vfill
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\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{NEWSPAPERS - industry (cont)}}  \tn
% Row 17
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{BUT...}}} \tn 
% Row Count 1 (+ 1)
% Row 18
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{... There can be exceptions to the Editor's Code if a story is felt to be in the 'public interest'} \tn 
% Row Count 4 (+ 3)
% Row 19
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{This might include;} \tn 
% Row Count 5 (+ 1)
% Row 20
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- Exposing crime or unethical behaviour} \tn 
% Row Count 6 (+ 1)
% Row 21
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{- Protecting public health or safety} \tn 
% Row Count 7 (+ 1)
% Row 22
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Prior to IPSO there was the Press Complaints Commission} \tn 
% Row Count 9 (+ 2)
% Row 23
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{They were heavily criticised after the phone hacking scandal (see wikipedia link on Classroom) and replaced by the IPSO} \tn 
% Row Count 12 (+ 3)
% Row 24
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{However}} some people think the IPSO isn't independent enough} \tn 
% Row Count 14 (+ 2)
% Row 25
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{It is funded by the media companies it regulates} \tn 
% Row Count 15 (+ 1)
% Row 26
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 15 (+ 0)
% Row 27
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{ECONOMIC CONTEXTS}}} \tn 
% Row Count 16 (+ 1)
% Row 28
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Not about the economy in general} \tn 
% Row Count 17 (+ 1)
% Row 29
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Anything to do with money in the industry} \tn 
% Row Count 18 (+ 1)
% Row 30
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{How media products are funded} \tn 
% Row Count 19 (+ 1)
% Row 31
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{The finances of producing and distributing media texts} \tn 
% Row Count 21 (+ 2)
% Row 32
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 21 (+ 0)
% Row 33
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{ORGANISATION}}} \tn 
% Row Count 22 (+ 1)
% Row 34
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{The company that produces a text} \tn 
% Row Count 23 (+ 1)
% Row 35
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{'Organisation' might be used instead of 'company' because public service broadcasters like the BBC aren't run like most companies} \tn 
% Row Count 26 (+ 3)
% Row 36
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{So not the individuals that make a text, but the larger organisation they're part of} \tn 
% Row Count 28 (+ 2)
% Row 37
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 28 (+ 0)
% Row 38
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{CODE}}} \tn 
% Row Count 29 (+ 1)
% Row 39
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Something which communicates meaning, e.g., colours, sounds.} \tn 
% Row Count 31 (+ 2)
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\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{NEWSPAPERS - industry (cont)}}  \tn
% Row 40
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{The meaning of codes changes according to the context, e.g., the colour red can mean passion, love, danger or speed depending on how and where it is used.} \tn 
% Row Count 4 (+ 4)
% Row 41
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Connotations} \tn 
% Row Count 5 (+ 1)
% Row 42
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 5 (+ 0)
% Row 43
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{CONVENTIONS}}} \tn 
% Row Count 6 (+ 1)
% Row 44
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{What the audience expects to see in a particular media text, for example the conventions of science fiction films may include: aliens, scientists, other worlds, gadgets, representations of good and evil, etc.} \tn 
% Row Count 11 (+ 5)
% Row 45
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Characters, setting, iconography, narrative, technical codes and representation.} \tn 
% Row Count 13 (+ 2)
% Row 46
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 13 (+ 0)
% Row 47
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{DIGITAL CONVERGENCE}}} \tn 
% Row Count 14 (+ 1)
% Row 48
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{The coming together of previously separate media industries and/or platforms} \tn 
% Row Count 16 (+ 2)
% Row 49
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{The mobile phone, for example, allows the user to download and listen to music, view videos, tweet artists etc. All this can be done through one portable device.} \tn 
% Row Count 20 (+ 4)
% Row 50
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 20 (+ 0)
% Row 51
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{DISTRIBUTION}}} \tn 
% Row Count 21 (+ 1)
% Row 52
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{The methods by which media products are delivered to audiences, including the marketing campaign.} \tn 
% Row Count 23 (+ 2)
% Row 53
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{ {\emph{a newer term}} : CHURNALISM...}}} \tn 
% Row Count 24 (+ 1)
% Row 54
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Stories that can be published with minimal effort and research} \tn 
% Row Count 26 (+ 2)
% Row 55
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Stories often pulled from social media} \tn 
% Row Count 27 (+ 1)
% Row 56
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{No long-running investigative journalism that takes time and money – just quickly generated 'content'} \tn 
% Row Count 30 (+ 3)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{NEWSPAPERS - industry (cont)}}  \tn
% Row 57
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Cheap, copyright-free video and images} \tn 
% Row Count 1 (+ 1)
% Row 58
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 1 (+ 0)
% Row 59
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{PRINT SALES}}} \tn 
% Row Count 2 (+ 1)
% Row 60
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Newspaper print sales in decline since early-2000s} \tn 
% Row Count 3 (+ 1)
% Row 61
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Pressure on companies to cut costs} \tn 
% Row Count 4 (+ 1)
% Row 62
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Websites: increasingly important} \tn 
% Row Count 5 (+ 1)
% Row 63
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Apps – customers pay to use, but production costs are lower} \tn 
% Row Count 7 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{What's in a newspaper?}}  \tn
\SetRowColor{LightBackground}
\mymulticolumn{1}{p{5.377cm}}{\vspace{1px}\centerline{\includegraphics[width=5.1cm]{/web/www.cheatography.com/public/uploads/suzie22dixon_1747506712_Screenshot 2025-05-17 at 19.31.13.png}}} \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{mirror SE}}  \tn
\SetRowColor{LightBackground}
\mymulticolumn{1}{p{5.377cm}}{\vspace{1px}\centerline{\includegraphics[width=5.1cm]{/web/www.cheatography.com/public/uploads/suzie22dixon_1747507795_Screenshot 2025-05-17 at 19.49.30.png}}} \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{THE DAILY MIRROR INDUSTRY}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Daily Mirror formerly owned by Trinity Mirror} \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Largest newspaper publisher in UK} \tn 
% Row Count 2 (+ 1)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{In 2018 they bought The Express and The Star} \tn 
% Row Count 3 (+ 1)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Re-named and become Reach} \tn 
% Row Count 4 (+ 1)
% Row 4
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{This merging of titles means Reach can…} \tn 
% Row Count 5 (+ 1)
% Row 5
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Pool editorial resources} \tn 
% Row Count 6 (+ 1)
% Row 6
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Pool staff, locations and resources} \tn 
% Row Count 7 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{the mirror set edition}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{"ZERO SHAME"} \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{"1 WAS IN HIS OWN FLAT"} \tn 
% Row Count 2 (+ 1)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{"300 PICTURES HANDED OVER... {\bf{AND STILL}}"} \tn 
% Row Count 3 (+ 1)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{"IM NOT GOING" - written as though it is a direct quote from Johnson and suggesting he is dodging responsibility} \tn 
% Row Count 6 (+ 3)
% Row 4
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{'and still' - all the evidence, why has he not gotten in trouble? why do people support what he did? why do people deny what he did?} \tn 
% Row Count 9 (+ 3)
% Row 5
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Photo: with the text, could be seen as smirking, no remorse or guilt} \tn 
% Row Count 11 (+ 2)
% Row 6
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{DOUBE PAGE SPREAD: photo of johnson and a photo of NHS workers risking their lives - BINARY OPPOSITES} \tn 
% Row Count 14 (+ 3)
% Row 7
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{The Daily Mirror has always had a left-wing political stance} \tn 
% Row Count 16 (+ 2)
% Row 8
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{And supported the Labour party} \tn 
% Row Count 17 (+ 1)
% Row 9
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{The dominant hegemonic position (or preferred reading)}} would be… Boris Johnson is not fit to lead the country, having broken lockdown rules that the rest of the country stuck to} \tn 
% Row Count 21 (+ 4)
% Row 10
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{The negotiated reading}}: This doesn't mean he should resign Because we need strong leadership to face other challenges and there is no reliable alternative to replace him {\bf{OR}} Boris Johnson may have broken lockdown rules, which was wrong… The seriousness of the issue has been exaggerated in the media} \tn 
% Row Count 28 (+ 7)
% Row 11
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{The oppositional reading}}: See the message that Boris Johnson is not fit to lead the country, having broken lockdown rules that the rest of the country stuck to… {\bf{BUT}} These breaches are not important and don't make me question his leadership, he has admitted he has made a mistake and suggested what he can do to make things better} \tn 
% Row Count 35 (+ 7)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{the mirror set edition (cont)}}  \tn
% Row 12
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 0 (+ 0)
% Row 13
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{AUDIENCE PROFILE} \tn 
% Row Count 1 (+ 1)
% Row 14
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Data shows that the average Mirror reader is; Over 35} \tn 
% Row Count 3 (+ 2)
% Row 15
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{C2DE on social grade scale – working class} \tn 
% Row Count 4 (+ 1)
% Row 16
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Might have only the compulsory level of education – e.g. working class readers are less likely to have gone to university} \tn 
% Row Count 7 (+ 3)
% Row 17
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Left-wing political views} \tn 
% Row Count 8 (+ 1)
% Row 18
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{This has long been The Mirror's political position} \tn 
% Row Count 10 (+ 2)
% Row 19
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Supporters of the Labour party} \tn 
% Row Count 11 (+ 1)
% Row 20
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 11 (+ 0)
% Row 21
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{FRONT COVER} \tn 
% Row Count 12 (+ 1)
% Row 22
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{As with the photo on the Times cover: taken on his way to the Commons to make his statement} \tn 
% Row Count 14 (+ 2)
% Row 23
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{We may interpret Johnson's expression as unconcerned} \tn 
% Row Count 16 (+ 2)
% Row 24
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{This clearly encouraged by the text (see quotes above)} \tn 
% Row Count 18 (+ 2)
% Row 25
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 18 (+ 0)
% Row 26
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{What makes this typical as a tabloid?"}} {\emph{+ media language}}} \tn 
% Row Count 20 (+ 2)
% Row 27
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Large image, occupying most of the page} \tn 
% Row Count 21 (+ 1)
% Row 28
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Minimal text} \tn 
% Row Count 22 (+ 1)
% Row 29
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Bold, impactful headlines} \tn 
% Row Count 23 (+ 1)
% Row 30
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Easy to understand – the overall 'message' of the piece is efficiently communicated} \tn 
% Row Count 25 (+ 2)
% Row 31
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Appropriate for readers who may be less educated – less willing or able to read large amounts of text} \tn 
% Row Count 28 (+ 3)
% Row 32
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Emotive language – "shame"} \tn 
% Row Count 29 (+ 1)
% Row 33
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Sometimes used to send the message that Boris Johnson is a "baddie"} \tn 
% Row Count 31 (+ 2)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{the mirror set edition (cont)}}  \tn
% Row 34
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{"Brashly"; "snubbed" – suggest rudeness} \tn 
% Row Count 1 (+ 1)
% Row 35
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Sans Serif font – modern, informal} \tn 
% Row Count 2 (+ 1)
% Row 36
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 2 (+ 0)
% Row 37
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{DOUBLE PAGE SPREAD}}} \tn 
% Row Count 3 (+ 1)
% Row 38
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{The images are juxtaposed} \tn 
% Row Count 4 (+ 1)
% Row 39
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{On one side NHS workers fight to save someone with COVID} \tn 
% Row Count 6 (+ 2)
% Row 40
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Remember the huge public support for the NHS during the pandemic} \tn 
% Row Count 8 (+ 2)
% Row 41
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Contrasted with Boris Johnson sipping champagne} \tn 
% Row Count 9 (+ 1)
% Row 42
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{This might suggest…}}} \tn 
% Row Count 10 (+ 1)
% Row 43
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- NHS and other key workers were risking their lives to save others, whilst Johnson relaxed} \tn 
% Row Count 12 (+ 2)
% Row 44
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{- Johnson is detached from the reality of Covid, in the comfort of Downing St. with luxury goods!} \tn 
% Row Count 14 (+ 2)
% Row 45
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- Or even suggesting a causal link – some suggested that Downing St. breaking the rules led to others doing the same, and so Covid spreading} \tn 
% Row Count 17 (+ 3)
% Row 46
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{All of the quotes from the public are very critical of Johnson} \tn 
% Row Count 19 (+ 2)
% Row 47
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Many say he should resign} \tn 
% Row Count 20 (+ 1)
% Row 48
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{These stories are often emotive and cite personal tragedies and traumas} \tn 
% Row Count 22 (+ 2)
% Row 49
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{They are also the words of ordinary people – not politicians} \tn 
% Row Count 24 (+ 2)
% Row 50
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{The paper frames itself as standing up for the British public} \tn 
% Row Count 26 (+ 2)
% Row 51
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{In the Mirror's masthead it brands itself, "the heart of Britain"} \tn 
% Row Count 28 (+ 2)
% Row 52
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 28 (+ 0)
% Row 53
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{BINARY OPPOSITES - Levi Strauss}}} \tn 
% Row Count 29 (+ 1)
% Row 54
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{The Mirror's coverage of the Partygate scandal revolves around a binary opposition} \tn 
% Row Count 31 (+ 2)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{the mirror set edition (cont)}}  \tn
% Row 55
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Boris Johnson vs The British Public} \tn 
% Row Count 1 (+ 1)
% Row 56
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{"DEAR MIRROR READERS" (Starmer's letter): This is a powerful opposition as it places the reader in opposition to Johnson} \tn 
% Row Count 4 (+ 3)
% Row 57
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{- In Keir Starmer's letter he uses collective language such as "we" and "us"} \tn 
% Row Count 6 (+ 2)
% Row 58
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 6 (+ 0)
% Row 59
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{The Daily Mirror has always had a left-wing political stance} \tn 
% Row Count 8 (+ 2)
% Row 60
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{And supported the Labour party} \tn 
% Row Count 9 (+ 1)
% Row 61
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Labour leader Keir Starmer features prominently on the front page} \tn 
% Row Count 11 (+ 2)
% Row 62
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Implied praise for his response to Johnson – described as "crushing"} \tn 
% Row Count 13 (+ 2)
% Row 63
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Not only criticising the PM, but promoting an alternative political leader} \tn 
% Row Count 15 (+ 2)
% Row 64
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Starmer's words are echoed in the Mirror's own headline} \tn 
% Row Count 17 (+ 2)
% Row 65
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{"He is a man without shame"}}} \tn 
% Row Count 18 (+ 1)
% Row 66
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Starmer also claims to speak for the public, just like The Mirror} \tn 
% Row Count 20 (+ 2)
% Row 67
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Starmer is given a direct platform in the double page spread} \tn 
% Row Count 22 (+ 2)
% Row 68
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Again associations between Labour and "the British people"} \tn 
% Row Count 24 (+ 2)
% Row 69
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Daily Mirror's approach repeatedly echoes Starmer's} \tn 
% Row Count 26 (+ 2)
% Row 70
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{The Times was more balanced on this issue: A pragmatic approach designed to avoid alienating readers} \tn 
% Row Count 28 (+ 2)
% Row 71
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{However The Mirror is forceful and unambiguous in its negative representation of Johnson} \tn 
% Row Count 30 (+ 2)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{the mirror set edition (cont)}}  \tn
% Row 72
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{This is unlikely to alienate any readers BECAUSE Readers are likely to support Labour already, as this is the paper's ideology} \tn 
% Row Count 3 (+ 3)
% Row 73
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{So they are unlikely to sympathise with a Conservative leader} \tn 
% Row Count 5 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{THE MIRROR ADDITIONAL PAGES}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{The Mirror did not choose the Commons controversy story as their main story} \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 2 (+ 0)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{ARTICLE: £61M LOTTERY WIN COUPLE THOUGHT PRIZE WAS £2.60}}} \tn 
% Row Count 4 (+ 2)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{emphasise the oddity elements of the story} \tn 
% Row Count 5 (+ 1)
% Row 4
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{repeat the story about thinking they'd won £2.61 and buying a bacon sandwich} \tn 
% Row Count 7 (+ 2)
% Row 5
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{emphasise the ordinary lives of the winners} \tn 
% Row Count 8 (+ 1)
% Row 6
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{this makes the story relatable to the mirrors audience} \tn 
% Row Count 10 (+ 2)
% Row 7
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\emph{MAIN STORY, COVER AND DOUBLE PAGE SPREAD DEDICATED TO IT}}} \tn 
% Row Count 12 (+ 2)
% Row 8
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{References the show Only Fools and Horses that is about working class life - mirror audience likely to know the show or enjoy it, making the article even more relatable or entertaining} \tn 
% Row Count 16 (+ 4)
% Row 9
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- {\bf{"this time next year we'll be millionaires"}}} \tn 
% Row Count 17 (+ 1)
% Row 10
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{- {\bf{" we were going mental in our car, punching the air... it was like the Del \& Rodney scene"}} - and has an image of Del and Rodney} \tn 
% Row Count 20 (+ 3)
% Row 11
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{NEWS VALUES this fulfils}}} \tn 
% Row Count 21 (+ 1)
% Row 12
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{1. oddity - thinking they only won a small amount at first} \tn 
% Row Count 23 (+ 2)
% Row 13
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{2. personalisation - only fools and horses references, emphasis on the ordinariness of their lives} \tn 
% Row Count 25 (+ 2)
% Row 14
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{3. predictability - yes and no. someone WILL win the lottery, but to the people that win it is UNPREDICTABLE} \tn 
% Row Count 28 (+ 3)
% Row 15
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{4. threshold - no} \tn 
% Row Count 29 (+ 1)
% Row 16
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{5. Proximity - ish. again, references the 'ordinariness' of the couples lives: culturally relevant. Geography not so relevant here} \tn 
% Row Count 32 (+ 3)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{times SE}}  \tn
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\mymulticolumn{1}{p{5.377cm}}{\vspace{1px}\centerline{\includegraphics[width=5.1cm]{/web/www.cheatography.com/public/uploads/suzie22dixon_1747507745_Screenshot 2025-05-17 at 19.48.18.png}}} \tn 
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\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{THE TIMES SET EDITION}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{1st February 2022} \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Civil servant Sue Gray was asked to write a report on alleged illegal parties in Downing Street during a Covid lockdown in 2020} \tn 
% Row Count 4 (+ 3)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{An update on the report's progress was released on 31st January 2022} \tn 
% Row Count 6 (+ 2)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Boris Johnson apologised, but refused to resign (PARTYGATE)} \tn 
% Row Count 8 (+ 2)
% Row 4
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Downing Street handed over 300 photos to the police} \tn 
% Row Count 10 (+ 2)
% Row 5
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{63\% felt Johnson should resign} \tn 
% Row Count 11 (+ 1)
% Row 6
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{So public opinion was mostly against Johnson, but there was still a split} \tn 
% Row Count 13 (+ 2)
% Row 7
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{onservative voters were more divided on this issue than the wider public} \tn 
% Row Count 15 (+ 2)
% Row 8
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 15 (+ 0)
% Row 9
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- large main image: Johnson. photo makes him look shameful or guilty. the times is more {\bf{right wing}} so probably trying to represent him as accepting his mistake and not doing it again, making him look guilty might provoke sympathy from Johnsons supporters} \tn 
% Row Count 21 (+ 6)
% Row 10
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{- lots of text} \tn 
% Row Count 22 (+ 1)
% Row 11
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- supplement plug: How to be fit? - do the bare minimum} \tn 
% Row Count 24 (+ 2)
% Row 12
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{- title: police investigate PM's four lockdown parties doesn't instantly show the paper taking a side unless look into it in more detail. the title itself sounds more neutral} \tn 
% Row Count 28 (+ 4)
% Row 13
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{POSITIVE REPRESENTATION OF JOHNSON}}} \tn 
% Row Count 29 (+ 1)
% Row 14
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{He is slightly smiling} \tn 
% Row Count 30 (+ 1)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
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\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{THE TIMES SET EDITION (cont)}}  \tn
% Row 15
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{This could be interpreted as a forced smile} \tn 
% Row Count 1 (+ 1)
% Row 16
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Perhaps expressing nerves and trepidation at having to address the Commons} \tn 
% Row Count 3 (+ 2)
% Row 17
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{His body language is slightly submissive – not standing up straight} \tn 
% Row Count 5 (+ 2)
% Row 18
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Perhaps suggesting he feels a sense of shame} \tn 
% Row Count 6 (+ 1)
% Row 19
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{The caption text below the images says, "he promised change"} \tn 
% Row Count 8 (+ 2)
% Row 20
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Together with the photo, this might suggest…} \tn 
% Row Count 9 (+ 1)
% Row 21
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{He is acknowledging his mistakes and taking responsibility} \tn 
% Row Count 11 (+ 2)
% Row 22
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{He is going to make sure this never happens again} \tn 
% Row Count 12 (+ 1)
% Row 23
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Times readers who supported Johnson might interpret the front page as above} \tn 
% Row Count 14 (+ 2)
% Row 24
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 14 (+ 0)
% Row 25
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Negative representation of Johnson}}} \tn 
% Row Count 15 (+ 1)
% Row 26
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{He is slightly smiling} \tn 
% Row Count 16 (+ 1)
% Row 27
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{This could be interpreted as Johnson not taking the situation seriously} \tn 
% Row Count 18 (+ 2)
% Row 28
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Not taking politics seriously was a common criticism during his time as PM} \tn 
% Row Count 20 (+ 2)
% Row 29
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{The evidence from the Sue Gray report is damning} \tn 
% Row Count 21 (+ 1)
% Row 30
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Some readers might see a disconnect between the seriousness of his mistakes, and his smile} \tn 
% Row Count 23 (+ 2)
% Row 31
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{The caption text say Johnson has "rejected repeated calls to quit"} \tn 
% Row Count 25 (+ 2)
% Row 32
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{The subheadings note that Sue Gray specifically criticised leadership} \tn 
% Row Count 27 (+ 2)
% Row 33
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Some readers might see this as him not taking responsibility} \tn 
% Row Count 29 (+ 2)
% Row 34
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\emph{"Police investigate PM's four lockdown parties"}}} \tn 
% Row Count 31 (+ 2)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{THE TIMES SET EDITION (cont)}}  \tn
% Row 35
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{- Emphasising this happened repeatedly – not a one-off} \tn 
% Row Count 2 (+ 2)
% Row 36
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\emph{"Detectives examine hundreds of photos"}}} \tn 
% Row Count 3 (+ 1)
% Row 37
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{- The amount of evidence suggests lots of parties took place} \tn 
% Row Count 5 (+ 2)
% Row 38
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- And reminds us the police is involved – the Prime Minister is connected to a criminal investigation} \tn 
% Row Count 8 (+ 3)
% Row 39
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\emph{"Gray criticises lack of leadership and drinking culture"}}} \tn 
% Row Count 10 (+ 2)
% Row 40
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{-"Culture" describes things that happen habitually} \tn 
% Row Count 12 (+ 2)
% Row 41
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Times readers who are against Johnson and want him to resign might interpret the front page as above} \tn 
% Row Count 14 (+ 2)
% Row 42
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Subtly negative messages about Boris Johnson are encoded into the front page} \tn 
% Row Count 16 (+ 2)
% Row 43
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{However there is arguably a more positive message also encoded here} \tn 
% Row Count 18 (+ 2)
% Row 44
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Audiences are likely to decode these messages based on their own views on this story} \tn 
% Row Count 20 (+ 2)
% Row 45
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 20 (+ 0)
% Row 46
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{How does the times target its audience? and what makes it typical of a quality newspaper?}}} \tn 
% Row Count 22 (+ 2)
% Row 47
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Relatively large, bold picture} \tn 
% Row Count 23 (+ 1)
% Row 48
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{But still lots of text, some of it very small} \tn 
% Row Count 24 (+ 1)
% Row 49
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Informative and in-depth reporting} \tn 
% Row Count 25 (+ 1)
% Row 50
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Addressing and educated audience with good literacy} \tn 
% Row Count 27 (+ 2)
% Row 51
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Formal mode of address – so no slang etc. used} \tn 
% Row Count 28 (+ 1)
% Row 52
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Serif font - traditional} \tn 
% Row Count 29 (+ 1)
% Row 53
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 29 (+ 0)
% Row 54
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{SUPPLEMENT PLUG}}} \tn 
% Row Count 30 (+ 1)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{THE TIMES SET EDITION (cont)}}  \tn
% Row 55
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Both the 'How to be fit? Do the bare minimum' and 'I was bitten by a pandemic puppy' headlines make use of enigma} \tn 
% Row Count 3 (+ 3)
% Row 56
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Readers might want to know more about how 'doing the bare minimum' can keep us fit} \tn 
% Row Count 5 (+ 2)
% Row 57
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Without reading the article, this seems contradictory or counterintuitive but also, quite appealing} \tn 
% Row Count 7 (+ 2)
% Row 58
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{The tone of the puppy piece is unclear from just the headline – will this be a serious or humorous piece?} \tn 
% Row Count 10 (+ 3)
% Row 59
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{The inclusion of the banner tells us The Times offers both 'hard' and 'soft' news content} \tn 
% Row Count 12 (+ 2)
% Row 60
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{These might fulfil different wants and needs for the same reader} \tn 
% Row Count 14 (+ 2)
% Row 61
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{... Or mean that different readers within a household might read different sections of the paper} \tn 
% Row Count 16 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{THE TIMES ADDITIONAL PAGES}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{ARTICLE: RESPECT THE MENOPAUSE OR BE SUED, FIRMS TOLD}}} \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Which news values does this fulfil?}}} \tn 
% Row Count 3 (+ 1)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{- {\bf{Threshold:}} This is an issue that affects a huge number of people, and also important for people who will go through menopause later in life. May be seen as an even more important issue as historically menopause has not always been talked about openly - {\bf{"It is estimated that about 13 million women in the UK are going through or have been through the menopause"}}} \tn 
% Row Count 11 (+ 8)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- {\bf{Personalisation:}} Those experiencing menopause, or know someone who is, might be glad for this coverage} \tn 
% Row Count 14 (+ 3)
% Row 4
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 14 (+ 0)
% Row 5
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{**Why would this article appeal to the Times' audience} \tn 
% Row Count 16 (+ 2)
% Row 6
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{average Times reader is over 35} \tn 
% Row Count 17 (+ 1)
% Row 7
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{article says menopause usually affects women "between the ages of 45 and 55"} \tn 
% Row Count 19 (+ 2)
% Row 8
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{substantial number of Times readers will be in this age group} \tn 
% Row Count 21 (+ 2)
% Row 9
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Audience research also suggests the Times' audience is fairly evenly split in terms of gender} \tn 
% Row Count 23 (+ 2)
% Row 10
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{not only women (and not only women in this age group) are interested in menopause – but they are most likely to be directly affected} \tn 
% Row Count 26 (+ 3)
% Row 11
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 26 (+ 0)
% Row 12
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Why might the Times use Mariella Frostrup as a source?}}} \tn 
% Row Count 28 (+ 2)
% Row 13
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{She is the Chairwoman of the campaign group Menopause Mandate} \tn 
% Row Count 30 (+ 2)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
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\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{THE TIMES ADDITIONAL PAGES (cont)}}  \tn
% Row 14
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{So knows what she's talking about} \tn 
% Row Count 1 (+ 1)
% Row 15
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{As a quality newspaper, the Times wants to offer its audiences reliable information} \tn 
% Row Count 3 (+ 2)
% Row 16
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{However the article also notes she is a Times Radio presenter} \tn 
% Row Count 5 (+ 2)
% Row 17
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{So this also allows the Times to plug its radio station in the article - synergy} \tn 
% Row Count 7 (+ 2)
% Row 18
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 7 (+ 0)
% Row 19
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 7 (+ 0)
% Row 20
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{ARTICLE: £61M LOTTERY WIN COUPLE THOUGHT PRIZE WAS £2.60}}} \tn 
% Row Count 9 (+ 2)
% Row 21
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{emphasise the oddity elements of the story} \tn 
% Row Count 10 (+ 1)
% Row 22
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{repeat the story about thinking they'd won £2.61 and buying a bacon sandwich} \tn 
% Row Count 12 (+ 2)
% Row 23
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{emphasise the ordinary lives of the winners} \tn 
% Row Count 13 (+ 1)
% Row 24
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{The Times' readers are more affluent than the Mirror's, but few are multimillionaires} \tn 
% Row Count 15 (+ 2)
% Row 25
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{So this makes the story relatable} \tn 
% Row Count 16 (+ 1)
% Row 26
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{This is a very minor story in the Times} \tn 
% Row Count 17 (+ 1)
% Row 27
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{This might reflect the Times' commitment to more serious and informative news coverage} \tn 
% Row Count 19 (+ 2)
% Row 28
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{No reference to Only Fools and Horses (it does in the Mirror)} \tn 
% Row Count 21 (+ 2)
% Row 29
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Perhaps less relatable to the Times audience than the Mirror's} \tn 
% Row Count 23 (+ 2)
% Row 30
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 23 (+ 0)
% Row 31
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 23 (+ 0)
% Row 32
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{ARTICLE: HOW WE STRUGGLED TO LIVE ON LESS THAN £60K A YEAR}}} \tn 
% Row Count 25 (+ 2)
% Row 33
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{The average wage in the UK in 2023 was around £34,000} \tn 
% Row Count 27 (+ 2)
% Row 34
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{So a couple living on a combined income of £60,000 are below average} \tn 
% Row Count 29 (+ 2)
% Row 35
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{However there are still middle class, in the top half of the social grade scale} \tn 
% Row Count 31 (+ 2)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{THE TIMES ADDITIONAL PAGES (cont)}}  \tn
% Row 36
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{The article reflects the problems of people who are not desperately poor, but don't have enough money to live comfortably without worrying} \tn 
% Row Count 3 (+ 3)
% Row 37
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{The cost of living has increased dramatically in the past few years} \tn 
% Row Count 5 (+ 2)
% Row 38
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Many ABC1 Times readers will recognise some of what the writer says} \tn 
% Row Count 7 (+ 2)
% Row 39
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{The concerns listed are very middle class: Paying for university fees, Paying for the weekly Ocado shop (one of the most expensive supermarkets)} \tn 
% Row Count 10 (+ 3)
% Row 40
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 10 (+ 0)
% Row 41
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Why would the mirror be unlikely to publish this?}}} \tn 
% Row Count 12 (+ 2)
% Row 42
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{£34K was the average wage in the UK in 2023} \tn 
% Row Count 13 (+ 1)
% Row 43
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Many jobs pay less – including hospitality, care roles} \tn 
% Row Count 15 (+ 2)
% Row 44
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{C2DE Mirror readers are more likely to be in this position} \tn 
% Row Count 17 (+ 2)
% Row 45
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{The Mirror as been running a campaign called Cost of Living: We're Here to Help with advice and support} \tn 
% Row Count 20 (+ 3)
% Row 46
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{This is focused on the basics – paying for food, rent and utilities} \tn 
% Row Count 22 (+ 2)
% Row 47
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 22 (+ 0)
% Row 48
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 22 (+ 0)
% Row 49
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{What challenges does the Times face in the newspaper industry?}}} \tn 
% Row Count 24 (+ 2)
% Row 50
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Like all newspapers, print circulation is falling} \tn 
% Row Count 25 (+ 1)
% Row 51
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{They don't release these figures, so we don't know how much they've fallen – but they definitely have} \tn 
% Row Count 28 (+ 3)
% Row 52
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\emph{*TO OVERCOME these challenges...}}} \tn 
% Row Count 29 (+ 1)
% Row 53
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Introduced a paywall on their website} \tn 
% Row Count 30 (+ 1)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{THE TIMES ADDITIONAL PAGES (cont)}}  \tn
% Row 54
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{This has been very successful} \tn 
% Row Count 1 (+ 1)
% Row 55
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Profits were £44m in 2021, rising to £80m last year.} \tn 
% Row Count 3 (+ 2)
% Row 56
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Subscriptions (both print and digital) are going up} \tn 
% Row Count 5 (+ 2)
% Row 57
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{This covers set costs} \tn 
% Row Count 6 (+ 1)
% Row 58
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Every subscription after set costs are covered creates profit} \tn 
% Row Count 8 (+ 2)
% Row 59
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{They also combined their printing press with DMGT (publishers of Daily Mail)} \tn 
% Row Count 10 (+ 2)
% Row 60
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{This is to increase efficiency and reduce costs for the print paper} \tn 
% Row Count 12 (+ 2)
% Row 61
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 12 (+ 0)
% Row 62
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Why is the Times website popular with audiences?}}} \tn 
% Row Count 14 (+ 2)
% Row 63
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Premium experience} \tn 
% Row Count 15 (+ 1)
% Row 64
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{No disruptive adverts, clean design} \tn 
% Row Count 16 (+ 1)
% Row 65
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Quality of journalism is the same online as in the paper} \tn 
% Row Count 18 (+ 2)
% Row 66
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Unlike The Mirror, whose website is crammed with 'churnalism'} \tn 
% Row Count 20 (+ 2)
% Row 67
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Regularly updated live news} \tn 
% Row Count 21 (+ 1)
% Row 68
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Offering coverage the print edition can't} \tn 
% Row Count 22 (+ 1)
% Row 69
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Offers interactive features such as comments} \tn 
% Row Count 23 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}


% That's all folks
\end{multicols*}

\end{document}