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\author{Suzie C Dixon (suzie22dixon)}
\pdfinfo{
  /Title (film-marketing-a-level-media.pdf)
  /Creator (Cheatography)
  /Author (Suzie C Dixon (suzie22dixon))
  /Subject (film marketing a level media Cheat Sheet)
}

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    \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{film marketing a level media Cheat Sheet}}}} \\
    \normalsize{by \textcolor{DarkBackground}{Suzie C Dixon (suzie22dixon)} via \textcolor{DarkBackground}{\uline{cheatography.com/212965/cs/46380/}}}
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  \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}}  \\
  \vspace{-2pt}Suzie C Dixon (suzie22dixon) \\
  \uline{cheatography.com/suzie22dixon} \\
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  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}}  \\
   \vspace{-2pt}Published 18th May, 2025.\\
   Updated 18th May, 2025.\\
   Page {\thepage} of \pageref{LastPage}.
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  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Sponsor}}  \\
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  \vspace{-5pt}
  %\includegraphics[width=48px,height=48px]{dave.jpeg}
  Measure your website readability!\\
  www.readability-score.com
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\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{INTRO TO FILM MARKETING}}  \tn
% Row 0
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\mymulticolumn{1}{x{5.377cm}}{{\bf{Consider Curran and Seatons industry theory}}} \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{C+S say that these companies create a concentrated industry and concentration inhibits creativity and quality} \tn 
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% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{An independent film is one produced outside of these major film studios} \tn 
% Row Count 6 (+ 2)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Consider Hesmondhalgh theory}} - minimising risk and maximising profits e.g. by formatting} \tn 
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\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{B. PANTHER - marketing, industry}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Afrofuturism}}: Often uses science-fiction conventions and might use these to explore; Present realities for black people, Black history, Colonialism. Aims to connect the African diaspora to their African ancestry. Imagining a possible future where Africa and black people are central, not marginalised} \tn 
% Row Count 7 (+ 7)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Representations of Africa}} (in the film): Marked contrast to typical representations of Africa as dangerous or underdeveloped, Africa is an advanced civilisation, more advanced than the rest of the world, beautiful and diverse – not just a scorched desert} \tn 
% Row Count 13 (+ 6)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 13 (+ 0)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{MARKETING/INDSUTRY}}} \tn 
% Row Count 14 (+ 1)
% Row 4
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Disney purchased Marvel Entertainment in 2009} \tn 
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\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{When Disney bought Marvel, this included the rights to Black Panther} \tn 
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\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Production: Marvel Studios made Black Panther} \tn 
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\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{A subsidiary of Disney} \tn 
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\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Distribution: Walt Disney studios motion pictures} \tn 
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\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Also a subsidiary of the Disney conglomerate} \tn 
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% Row 10
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Disney uses vertical integration} \tn 
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% Row 11
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\mymulticolumn{1}{x{5.377cm}}{Disney is a huge company and very wealthy} \tn 
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% Row 12
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Black Panther's budget was \$200 million} \tn 
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% Row 13
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Set up for global releases} \tn 
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% Row 14
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\mymulticolumn{1}{x{5.377cm}}{Black Panther was released internationally} \tn 
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% Row 15
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Disney's marketing campaign cost an estimated \$150 million}}} \tn 
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% Row 16
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Marvel's Vice President for marketing said they wanted to make it {\emph{"feel like a cultural event"}} {\bf{(360 degrees marketing)}}} \tn 
% Row Count 31 (+ 3)
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{B. PANTHER - marketing, industry (cont)}}  \tn
% Row 17
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\mymulticolumn{1}{x{5.377cm}}{The campaign tried to broaden the appeal of the film to a diverse audience} \tn 
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% Row 18
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Interscope Records (tie-in album): Prominently features rapper Kendrick Lamar, Mostly black artists, Young urban black male audience, Not necessarily the core Marvel audience (or, not the audience Marvel usually targets)} \tn 
% Row Count 7 (+ 5)
% Row 19
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{New York Fashion Week show}}: Black people are underrepresented in fashion, This show also targets women – not traditionally Marvel's core audience, International audiences} \tn 
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% Row 20
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Hasbro: Targets young children, Communicates that the film is family-friendly, Particular focus on black children - underrepresented group} \tn 
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% Row 21
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Lexus}}: Affluent audience, Only those high up the social grade scale (A, B) could afford a limited-edition Lexus, Cars target a traditionally male audience, Synergistic relationship – the car promotes the film, and vice-versa} \tn 
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% Row 22
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\emph{*Superbowl}}: Sports fans, Traditionally male, Mainstream – Superbowl is a huge sporting event, Massive, international audience – and not only sports fans, Advertising during the Superbowl is therefore expensive,The ad communicates quality and prestige} \tn 
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{B. PANTHER - applying hesmondhalgh}}  \tn
% Row 0
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\mymulticolumn{1}{x{5.377cm}}{Media producers want to minimise risk and maximise profit} \tn 
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% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{One way to do this is by working with proven formulas} \tn 
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\mymulticolumn{1}{x{5.377cm}}{- Tie-ins with other successful Marvel films} \tn 
% Row Count 5 (+ 1)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- Pre-sold audience: Appealing to Marvel fans, Appealing to fans of the comic} \tn 
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% Row 4
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\mymulticolumn{1}{x{5.377cm}}{- Backing of a global conglomerate} \tn 
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\mymulticolumn{1}{x{5.377cm}}{- Famous actors / stars} \tn 
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\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{- Big budget, expansive marketing campaign} \tn 
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\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- Popular genre} \tn 
% Row Count 11 (+ 1)
% Row 8
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\mymulticolumn{1}{x{5.377cm}}{... HOWEVER...} \tn 
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% Row 9
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Black Panther is one of the lesser-known Marvel characters – this is the first adaptation of the comic} \tn 
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% Row 10
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\mymulticolumn{1}{x{5.377cm}}{} \tn 
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% Row 11
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\mymulticolumn{1}{x{5.377cm}}{Disney can afford to spend - B. PANTHER has a large budget} \tn 
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% Row 12
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{... BUT... Disney {\bf{does}} care about profit and needs to make this money back} \tn 
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% Row 13
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Timing was key for this film – a 'window' in which the film can find a place in the crowded cinema marketplace} \tn 
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% Row 14
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Part of Phase Three of the Marvel Cinematic Universe} \tn 
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% Row 15
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\mymulticolumn{1}{x{5.377cm}}{Announced as early as 2014 – 4 years before Black Panther's release} \tn 
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% Row 16
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\mymulticolumn{1}{x{5.377cm}}{Allows fans to anticipate the film} \tn 
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% Row 17
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{And places it within the context of the MCU} \tn 
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% Row 18
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Black Panther released amid controversy about race in film} \tn 
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\vfill
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\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{B. PANTHER - applying hesmondhalgh (cont)}}  \tn
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\mymulticolumn{1}{x{5.377cm}}{\#OscarsSoWhite Twitter hashtag; no people of colour nominated for Oscars in 2016} \tn 
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% Row 20
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Greater scrutiny of representation of black people in media} \tn 
% Row Count 4 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
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\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{TRINITY MIRROR partnership}}  \tn
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\mymulticolumn{1}{p{5.377cm}}{\vspace{1px}\centerline{\includegraphics[width=5.1cm]{/web/www.cheatography.com/public/uploads/suzie22dixon_1747501775_Screenshot 2025-05-17 at 18.03.06.png}}} \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{The Daily Mirror's target audience is primarily working class adults, with a focus on those between the ages of 35 and 64.  \newline Gender: The readership is roughly split evenly, but some sections of the paper may appeal more to one gender than the other  \newline Location: The Daily Mirror has a larger readership in the north of the UK \newline Social grade scale C2, D, E}  \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
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\begin{tabularx}{5.377cm}{X}
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{I, DANIEL BLAKE - industry and marketing}}  \tn
% Row 0
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\mymulticolumn{1}{x{5.377cm}}{£2 million budget} \tn 
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% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Made \$15.8 million} \tn 
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% Row 2
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\mymulticolumn{1}{x{5.377cm}}{By comparison – Black Panther's budget was \$200 million} \tn 
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% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{No famous actors, No extravagant sets}} for IDB} \tn 
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\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{The social realism genre makes a virtue of these restrictions} \tn 
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\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{The authenticity emphasised in marketing can be achieved on a low budget} \tn 
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\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Production}}: Produced by Ken Loach's small, independent production company, Sixteen Films {\bf{AND}} Partnered with Why Not, a small French company} \tn 
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% Row 7
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Sixteen Films and Why Not are only production companies} \tn 
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\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Like lots of independent film companies, they are not vertically integrated} \tn 
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\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Distribution}}: Distribution and marketing was done by eOne} \tn 
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\mymulticolumn{1}{x{5.377cm}}{Canadian company} \tn 
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% Row 11
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{eOne is a conglomerate: operates in film, TV, music and other areas} \tn 
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% Row 12
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Independent films sometimes have to rely on larger companies for distribution – they have better connections} \tn 
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\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{More funding came from British Film Institute and BBC Films} \tn 
% Row Count 26 (+ 2)
% Row 14
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{DOES I, DANIEL BLAKE meet the BBC remit?}}} \tn 
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% Row 15
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- Sustaining citizenship and civil society: The film raises awareness of important social issues} \tn 
% Row Count 29 (+ 2)
% Row 16
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{- Stimulating creativity and cultural excellence: Offers opportunities to cast and crew of (presumably) British citizens, Ken Loach was already established as an excellent director} \tn 
% Row Count 33 (+ 4)
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{I, DANIEL BLAKE - industry and marketing (cont)}}  \tn
% Row 17
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{- Representing the UK, its nations, regions and communities: The film represents marginalised working class communities, Set in Newcastle – the north is typically underrepresented in media} \tn 
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% Row 18
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- Bringing the UK to the world and the world to the UK: International co-production (with French and Canadian partners), Released and acclaimed internationally} \tn 
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\mymulticolumn{1}{x{5.377cm}}{} \tn 
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\mymulticolumn{1}{x{5.377cm}}{{\bf{Trinity Mirror partnership}}} \tn 
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\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{eOne partnered with Trinity Mirror to put sponsored content in the Daily Mirror newspaper} \tn 
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\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{The character Daniel Blake 'wrote' a column on his experiences, as if he was a real person} \tn 
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% Row 23
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{The Mirror has a left-leaning political agenda and readership.} \tn 
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\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{eOne harnessed the news agenda, generating conversation around socio-political themes and positioning it as a must-see film.} \tn 
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% Row 25
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{It was a multi-platform campaign.} \tn 
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\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{It involved preview screenings around the UK with the newspaper giving away 10 000 tickets.} \tn 
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\mymulticolumn{1}{x{5.377cm}}{} \tn 
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\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Guerilla marketing: }} This means doing something outside of traditional media channels} \tn 
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\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{These strategies are inexpensive} \tn 
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\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{But have a high impact} \tn 
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% Row 31
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\mymulticolumn{1}{x{5.377cm}}{They can reach audiences who might not engage with traditional media} \tn 
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\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{They might also be reported in traditional media} \tn 
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\mymulticolumn{1}{x{5.377cm}}{But at a lower cost, and in a less commercial context, than placing an advert} \tn 
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\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{I, DANIEL BLAKE - industry and marketing (cont)}}  \tn
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\mymulticolumn{1}{x{5.377cm}}{Because they are different to normal marketing, they are memorable} \tn 
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\mymulticolumn{1}{x{5.377cm}}{} \tn 
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\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Viral marketing}}} \tn 
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\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Twitter hashtag on the film's poster} \tn 
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% Row 38
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{This is a low-cost, word-of-mouth way of getting people talking about the film} \tn 
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\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{It also invited audiences to share their experiences and tied the marketing to the themes of the film} \tn 
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\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{I, Daniel Blake and Black Panther are similar in that both campaigns tried to communicate that this is "not just a film"} \tn 
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\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
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% Row 42
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Consider Curran and Seaton industry theory}}} \tn 
% Row Count 13 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{GURELLA MARKETING example}}  \tn
\SetRowColor{LightBackground}
\mymulticolumn{1}{p{5.377cm}}{\vspace{1px}\centerline{\includegraphics[width=5.1cm]{/web/www.cheatography.com/public/uploads/suzie22dixon_1747501810_Screenshot 2025-05-17 at 18.09.49.png}}} \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{Daily mirror}}  \tn
\SetRowColor{LightBackground}
\mymulticolumn{1}{p{5.377cm}}{\vspace{1px}\centerline{\includegraphics[width=5.1cm]{/web/www.cheatography.com/public/uploads/suzie22dixon_1747501751_Screenshot 2025-05-17 at 18.02.56.png}}} \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{I, DANIEL BLAKE, BFI + FESTIVALS}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Selling points of the trailer}}} \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{1. Establishes social realism quickly - "I am appointed to carry out assessments for Employment Support Allowance"} \tn 
% Row Count 4 (+ 3)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{- Could create a binary opposition between this film and escapist mainstream film} \tn 
% Row Count 6 (+ 2)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{2. Emphasises credibility and success on screen} \tn 
% Row Count 7 (+ 1)
% Row 4
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{- Palme d'Or rosette, BBC and BFI affiliations, Ken Loach's name as synonymous with quality, Quotes from reviews} \tn 
% Row Count 10 (+ 3)
% Row 5
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{3. Emotional impact} \tn 
% Row Count 11 (+ 1)
% Row 6
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{- Emotive, melancholy piano score} \tn 
% Row Count 12 (+ 1)
% Row 7
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Quite unlike the film which has a very minimal score (most scenes have no music)}}} \tn 
% Row Count 14 (+ 2)
% Row 8
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 14 (+ 0)
% Row 9
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{**What defines a 'British' film?} \tn 
% Row Count 15 (+ 1)
% Row 10
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{The British Film Institute (BFI) defines what films can be considered British} \tn 
% Row Count 17 (+ 2)
% Row 11
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{British films qualify for tax relief (i.e. they pay less tax)} \tn 
% Row Count 19 (+ 2)
% Row 12
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{This is an incentive to make films in the UK} \tn 
% Row Count 20 (+ 1)
% Row 13
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{There are also co-productions} \tn 
% Row Count 21 (+ 1)
% Row 14
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{These are collaborations between more than one country's film industry} \tn 
% Row Count 23 (+ 2)
% Row 15
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{The BFI offers a cultural test for films to be certified as British} \tn 
% Row Count 25 (+ 2)
% Row 16
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{To 'pass' a film must score 18 points} \tn 
% Row Count 26 (+ 1)
% Row 17
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{I, DANIEL BLAKE IS A BRITISH FILM - scoring maybe between 30 and 35} \tn 
% Row Count 28 (+ 2)
% Row 18
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Why is IDB a British film?}}:} \tn 
% Row Count 29 (+ 1)
% Row 19
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- British (and French) funding for Production - Including: The BFI (British Film Institute) and the BBC} \tn 
% Row Count 32 (+ 3)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{I, DANIEL BLAKE, BFI + FESTIVALS (cont)}}  \tn
% Row 20
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{-Director – Ken Loach - British} \tn 
% Row Count 1 (+ 1)
% Row 21
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- Producer, Writer, Actors – all British} \tn 
% Row Count 2 (+ 1)
% Row 22
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{- Filmed in Newcastle, UK (Crew likely to be British)} \tn 
% Row Count 4 (+ 2)
% Row 23
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- Characters are from London and Newcastle} \tn 
% Row Count 5 (+ 1)
% Row 24
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{- Narrative is about the English Benefits System – a British political issue.} \tn 
% Row Count 7 (+ 2)
% Row 25
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 7 (+ 0)
% Row 26
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{FILM FESTIVALS + AWARDS}}} \tn 
% Row Count 8 (+ 1)
% Row 27
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Non-mainstream films often rely on film festivals} \tn 
% Row Count 9 (+ 1)
% Row 28
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{They often appear at festivals before being released} \tn 
% Row Count 11 (+ 2)
% Row 29
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{I, Daniel Blake showed at 17 festivals before its premiere} \tn 
% Row Count 13 (+ 2)
% Row 30
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{The first screening was at Cannes:}} The film won a prestigious Palme d'Or prize} \tn 
% Row Count 15 (+ 2)
% Row 31
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Cannes is a marketplace} \tn 
% Row Count 16 (+ 1)
% Row 32
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Films partly play there to find distributors} \tn 
% Row Count 17 (+ 1)
% Row 33
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{A film might get picked up for distribution in multiple countries} \tn 
% Row Count 19 (+ 2)
% Row 34
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Distribution is crucial} \tn 
% Row Count 20 (+ 1)
% Row 35
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{If nobody distributes the film, audiences can't see it in cinemas} \tn 
% Row Count 22 (+ 2)
% Row 36
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Cannes is the most prestigious festival for independent films} \tn 
% Row Count 24 (+ 2)
% Row 37
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Cannes is in May – all films are pre-release} \tn 
% Row Count 25 (+ 1)
% Row 38
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Films that win at Cannes are able to promote this award before they are released in cinemas} \tn 
% Row Count 27 (+ 2)
% Row 39
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Awards are used as marks of quality to an audience} \tn 
% Row Count 28 (+ 1)
% Row 40
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{They consist of judges – picked based on their knowledge and experience of the industry} \tn 
% Row Count 30 (+ 2)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{I, DANIEL BLAKE, BFI + FESTIVALS (cont)}}  \tn
% Row 41
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{They can be seen as opinion leaders} \tn 
% Row Count 1 (+ 1)
% Row 42
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Awards are often quoted on posters and in trailers} \tn 
% Row Count 2 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{REGULATION (both films)}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{{\bf{Livingstone \& Lunt - regulation}}} \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{there is an underlying struggle in recent UK regulation policy between…} \tn 
% Row Count 3 (+ 2)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{1. the need to further the interests of citizens (by offering protection from harmful or offensive material)} \tn 
% Row Count 6 (+ 3)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{2. the need to further the interests of consumers (by ensuring choice, value for money, and market competition)} \tn 
% Row Count 9 (+ 3)
% Row 4
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Online media and digital technology mean that traditional regulation is not always effective} \tn 
% Row Count 11 (+ 2)
% Row 5
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Citizens need to be protected from harmful material} \tn 
% Row Count 13 (+ 2)
% Row 6
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Consumers need to have choice, value for money and market competition} \tn 
% Row Count 15 (+ 2)
% Row 7
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{The tension is that the desire to protect citizens should not curtail the consumer's freedom to engage with the media they want to} \tn 
% Row Count 18 (+ 3)
% Row 8
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{} \tn 
% Row Count 18 (+ 0)
% Row 9
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\emph{*BBFC}}} \tn 
% Row Count 19 (+ 1)
% Row 10
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{The BBFC aim to protect citizens by giving age ratings} \tn 
% Row Count 21 (+ 2)
% Row 11
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{To make sure the people who watch films are old enough not be harmed by their content} \tn 
% Row Count 23 (+ 2)
% Row 12
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{They offer information so consumers can choose whether they want to see something} \tn 
% Row Count 25 (+ 2)
% Row 13
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{- Online, 'Black card' at cinema (runs before the film starts), Info on DVD covers etc.} \tn 
% Row Count 27 (+ 2)
% Row 14
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{They almost never ban films and rarely cut footage} \tn 
% Row Count 28 (+ 1)
% Row 15
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{Online platforms for films are not currently regulated by law} \tn 
% Row Count 30 (+ 2)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{REGULATION (both films) (cont)}}  \tn
% Row 16
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{The BBFC works in an advisory capacity for platforms like Netflix} \tn 
% Row Count 2 (+ 2)
% Row 17
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{When going to the cinema or buying a DVD, consumers have to prove they are 'of age'} \tn 
% Row Count 4 (+ 2)
% Row 18
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Online, age restrictions are far easier to bypass} \tn 
% Row Count 5 (+ 1)
% Row 19
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{B. PANTHER: 12A} \tn 
% Row Count 6 (+ 1)
% Row 20
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{I, DANIEL BLAKE: 15} \tn 
% Row Count 7 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}


% That's all folks
\end{multicols*}

\end{document}