\documentclass[10pt,a4paper]{article}

% Packages
\usepackage{fancyhdr}           % For header and footer
\usepackage{multicol}           % Allows multicols in tables
\usepackage{tabularx}           % Intelligent column widths
\usepackage{tabulary}           % Used in header and footer
\usepackage{hhline}             % Border under tables
\usepackage{graphicx}           % For images
\usepackage{xcolor}             % For hex colours
%\usepackage[utf8x]{inputenc}    % For unicode character support
\usepackage[T1]{fontenc}        % Without this we get weird character replacements
\usepackage{colortbl}           % For coloured tables
\usepackage{setspace}           % For line height
\usepackage{lastpage}           % Needed for total page number
\usepackage{seqsplit}           % Splits long words.
%\usepackage{opensans}          % Can't make this work so far. Shame. Would be lovely.
\usepackage[normalem]{ulem}     % For underlining links
% Most of the following are not required for the majority
% of cheat sheets but are needed for some symbol support.
\usepackage{amsmath}            % Symbols
\usepackage{MnSymbol}           % Symbols
\usepackage{wasysym}            % Symbols
%\usepackage[english,german,french,spanish,italian]{babel}              % Languages

% Document Info
\author{suri.liu}
\pdfinfo{
  /Title (pardot.pdf)
  /Creator (Cheatography)
  /Author (suri.liu)
  /Subject (Pardot Cheat Sheet)
}

% Lengths and widths
\addtolength{\textwidth}{6cm}
\addtolength{\textheight}{-1cm}
\addtolength{\hoffset}{-3cm}
\addtolength{\voffset}{-2cm}
\setlength{\tabcolsep}{0.2cm} % Space between columns
\setlength{\headsep}{-12pt} % Reduce space between header and content
\setlength{\headheight}{85pt} % If less, LaTeX automatically increases it
\renewcommand{\footrulewidth}{0pt} % Remove footer line
\renewcommand{\headrulewidth}{0pt} % Remove header line
\renewcommand{\seqinsert}{\ifmmode\allowbreak\else\-\fi} % Hyphens in seqsplit
% This two commands together give roughly
% the right line height in the tables
\renewcommand{\arraystretch}{1.3}
\onehalfspacing

% Commands
\newcommand{\SetRowColor}[1]{\noalign{\gdef\RowColorName{#1}}\rowcolor{\RowColorName}} % Shortcut for row colour
\newcommand{\mymulticolumn}[3]{\multicolumn{#1}{>{\columncolor{\RowColorName}}#2}{#3}} % For coloured multi-cols
\newcolumntype{x}[1]{>{\raggedright}p{#1}} % New column types for ragged-right paragraph columns
\newcommand{\tn}{\tabularnewline} % Required as custom column type in use

% Font and Colours
\definecolor{HeadBackground}{HTML}{333333}
\definecolor{FootBackground}{HTML}{666666}
\definecolor{TextColor}{HTML}{333333}
\definecolor{DarkBackground}{HTML}{640466}
\definecolor{LightBackground}{HTML}{F5EFF5}
\renewcommand{\familydefault}{\sfdefault}
\color{TextColor}

% Header and Footer
\pagestyle{fancy}
\fancyhead{} % Set header to blank
\fancyfoot{} % Set footer to blank
\fancyhead[L]{
\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{C}
    \SetRowColor{DarkBackground}
    \vspace{-7pt}
    {\parbox{\dimexpr\textwidth-2\fboxsep\relax}{\noindent
        \hspace*{-6pt}\includegraphics[width=5.8cm]{/web/www.cheatography.com/public/images/cheatography_logo.pdf}}
    }
\end{tabulary}
\columnbreak
\begin{tabulary}{11cm}{L}
    \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{Pardot Cheat Sheet}}}} \\
    \normalsize{by \textcolor{DarkBackground}{suri.liu} via \textcolor{DarkBackground}{\uline{cheatography.com/187373/cs/39093/}}}
\end{tabulary}
\end{multicols}}

\fancyfoot[L]{ \footnotesize
\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{LL}
  \SetRowColor{FootBackground}
  \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}}  \\
  \vspace{-2pt}suri.liu \\
  \uline{cheatography.com/suri-liu} \\
  \end{tabulary}
\vfill
\columnbreak
\begin{tabulary}{5.8cm}{L}
  \SetRowColor{FootBackground}
  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}}  \\
   \vspace{-2pt}Not Yet Published.\\
   Updated 7th June, 2023.\\
   Page {\thepage} of \pageref{LastPage}.
\end{tabulary}
\vfill
\columnbreak
\begin{tabulary}{5.8cm}{L}
  \SetRowColor{FootBackground}
  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Sponsor}}  \\
  \SetRowColor{white}
  \vspace{-5pt}
  %\includegraphics[width=48px,height=48px]{dave.jpeg}
  Measure your website readability!\\
  www.readability-score.com
\end{tabulary}
\end{multicols}}




\begin{document}
\raggedright
\raggedcolumns

% Set font size to small. Switch to any value
% from this page to resize cheat sheet text:
% www.emerson.emory.edu/services/latex/latex_169.html
\footnotesize % Small font.

\begin{multicols*}{2}

\begin{tabularx}{8.4cm}{x{4 cm} x{4 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Form}}  \tn
% Row 0
\SetRowColor{LightBackground}
Select Tracker Domain & Select identical root domain as the embedded landing page for better tracking quality \tn 
% Row Count 5 (+ 5)
% Row 1
\SetRowColor{white}
Create and Map Fields & Prepare for any custom data you'd like to collect and sync to Salesforce \tn 
% Row Count 9 (+ 4)
% Row 2
\SetRowColor{LightBackground}
Form Label & Form - Fields - Basic \tn 
% Row Count 11 (+ 2)
% Row 3
\SetRowColor{white}
Select Field / Custom Field & Form - Fields - Basic \tn 
% Row Count 13 (+ 2)
% Row 4
\SetRowColor{LightBackground}
Field Type & Form - Fields - Basic \tn 
% Row Count 15 (+ 2)
% Row 5
\SetRowColor{white}
Field Data Format & Form - Fields - Basic \tn 
% Row Count 17 (+ 2)
% Row 6
\SetRowColor{LightBackground}
Make Field Compulsory & Form - Fields - Basic - Toggle Checkbox Required \tn 
% Row Count 20 (+ 3)
% Row 7
\SetRowColor{white}
Error Message & Form - Fields - Advanced \tn 
% Row Count 22 (+ 2)
% Row 8
\SetRowColor{LightBackground}
Custom CSS Class & Form - Fields - Advanced \tn 
% Row Count 24 (+ 2)
% Row 9
\SetRowColor{white}
Instruction description below a form field & Form - Fields - Advanced - Description \tn 
% Row Count 27 (+ 3)
% Row 10
\SetRowColor{LightBackground}
Always display even if previously completed & By defualt, Pardot hide fields that have been previously completed. Toggle this option on to override this setting \tn 
% Row Count 33 (+ 6)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{8.4cm}{x{4 cm} x{4 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Form (cont)}}  \tn
% Row 11
\SetRowColor{LightBackground}
Do not prefill & By defualt, Pardot prefill fields that have been previously completed. Toggle this option on to override this setting \tn 
% Row Count 6 (+ 6)
% Row 12
\SetRowColor{white}
Maintain the initial value upon subsequent form submissions & Toggle this option on to stop Pardot override the first value a prospect submits \tn 
% Row Count 10 (+ 4)
% Row 13
\SetRowColor{LightBackground}
Form - Fields - Values & Custom drop-down / checkbox / radio values \tn 
% Row Count 13 (+ 3)
% Row 14
\SetRowColor{white}
Form - Fields - Values - A & Custom label appear to prospects without changing internal process value \tn 
% Row Count 17 (+ 4)
% Row 15
\SetRowColor{LightBackground}
Form - Fields - Values - + & Add prospects select this option to a list \tn 
% Row Count 20 (+ 3)
% Row 16
\SetRowColor{white}
Form - Fields - Progressive & Show field if the prospect already has data in other fields \tn 
% Row Count 23 (+ 3)
% Row 17
\SetRowColor{LightBackground}
Form - Fields - Dependent & Show other field based on value of this field \tn 
% Row Count 26 (+ 3)
% Row 18
\SetRowColor{white}
Form - Fields - Dependent - Above Form & \seqsplit{\%\%form-before-form-content\%\%} \tn 
% Row Count 28 (+ 2)
% Row 19
\SetRowColor{LightBackground}
Form - Fields - Dependent - Below Form & \seqsplit{\%\%form-after-form-content\%\%} \tn 
% Row Count 30 (+ 2)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{8.4cm}{x{4 cm} x{4 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Form (cont)}}  \tn
% Row 20
\SetRowColor{LightBackground}
Form - Fields - Dependent - Styles & Set form Style \tn 
% Row Count 2 (+ 2)
% Row 21
\SetRowColor{white}
Form - Fields - Dependent - Advanced - Kiosk/Data Entry Mode & Toggle this option on to let Pardot do not cookie the prospect \tn 
% Row Count 6 (+ 4)
% Row 22
\SetRowColor{LightBackground}
Form - Fields - Dependent - Advanced - Not You? & Toggle this option on to let prospect reset the form \tn 
% Row Count 9 (+ 3)
% Row 23
\SetRowColor{white}
Form - Fields - Dependent - Advanced - reCAPTCHA & Toggle this option on to enable reCAPTCHA \tn 
% Row Count 12 (+ 3)
% Row 24
\SetRowColor{LightBackground}
Thank you code & Thank you code executes when the form is submitted \tn 
% Row Count 15 (+ 3)
% Row 25
\SetRowColor{white}
Always display form after submission & Toggle this option on to prevent re-submission within 10 minutes time \tn 
% Row Count 19 (+ 4)
% Row 26
\SetRowColor{LightBackground}
View HTML Code & Embed this form as a \textless{}iframe\textgreater{} to your website \tn 
% Row Count 22 (+ 3)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{8.4cm}{x{3.76 cm} x{4.24 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Landing Page}}  \tn
% Row 0
\SetRowColor{LightBackground}
Title & reflect in \%\%title\%\% in its associated landing page template. It is the website tab title. \tn 
% Row Count 5 (+ 5)
% Row 1
\SetRowColor{white}
Description & reflect in \%\%description\%\% in its associated landing page template. It is the meta description. \tn 
% Row Count 10 (+ 5)
% Row 2
\SetRowColor{LightBackground}
Select Form & reflect in \%\%content\%\% in its associated landing page template \tn 
% Row Count 13 (+ 3)
% Row 3
\SetRowColor{white}
Content Layout - Stock Templates & This is the No-code option with drag \& drop components, but Stock Templates are not mobile responsive \tn 
% Row Count 18 (+ 5)
% Row 4
\SetRowColor{LightBackground}
Content Layout - My Layout Templates & This is the Low-code / Full code option \tn 
% Row Count 20 (+ 2)
% Row 5
\SetRowColor{white}
Landing Page Content & Add this piece of code: pardot-region="" \seqsplit{pardot-region-type=""} to its associated place in landing page template \tn 
% Row Count 26 (+ 6)
% Row 6
\SetRowColor{LightBackground}
HML Peresonalisation & Utilise the merge fields, for example \{\{FirstName\}\}. \tn 
% Row Count 29 (+ 3)
% Row 7
\SetRowColor{white}
Advanced HML Tricks & Check more advanced use of HML merge field on: \seqsplit{https://www.salesforceben.com/the-drip/4-hml-tricks-for-advanced-pardot-personalization/} \tn 
% Row Count 36 (+ 7)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{8.4cm}{x{3.76 cm} x{4.24 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Landing Page (cont)}}  \tn
% Row 8
\SetRowColor{LightBackground}
Fetch Images & Use Salesforce CMS / absolute URL links to public images \tn 
% Row Count 3 (+ 3)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{8.4cm}{x{3.68 cm} x{4.32 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Landing Page Template}}  \tn
% Row 0
\SetRowColor{LightBackground}
Import Template & Import from URL / 5 Pardot Default Templates \tn 
% Row Count 3 (+ 3)
% Row 1
\SetRowColor{white}
Pardot Region Type - Link Region & \seqsplit{pardot-region="Link1"} \seqsplit{pardot-region-type="link"} \tn 
% Row Count 6 (+ 3)
% Row 2
\SetRowColor{LightBackground}
Pardot Region Type - Image Region & \seqsplit{pardot-region="Image1"} \seqsplit{pardot-region-type="image"} \tn 
% Row Count 9 (+ 3)
% Row 3
\SetRowColor{white}
Pardot Region Type - HTML Region & \seqsplit{pardot-region="HTML1"} \seqsplit{pardot-region-type="html"} \tn 
% Row Count 12 (+ 3)
% Row 4
\SetRowColor{LightBackground}
Pardot Region Type - Simple Region & \seqsplit{pardot-region="SimpleEditor1"} \seqsplit{pardot-region-type="simple"} \tn 
% Row Count 16 (+ 4)
% Row 5
\SetRowColor{white}
Pardot Region Type - Basic Region & \seqsplit{pardot-region="Basic1"} \seqsplit{pardot-region-type="basic"} \tn 
% Row Count 19 (+ 3)
% Row 6
\SetRowColor{LightBackground}
Pardot Region Type - Pardot Region & \seqsplit{pardot-region="ComprehensiveEditor1"} \seqsplit{pardot-region-type="pardot"} \tn 
% Row Count 23 (+ 4)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{8.4cm}{x{3.04 cm} x{4.96 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Email Template}}  \tn
% Row 0
\SetRowColor{LightBackground}
To create Email Template & Marketing - Emails - Templates \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
To Send list email & Marketing - Emails - Draft \tn 
% Row Count 4 (+ 2)
% Row 2
\SetRowColor{LightBackground}
Choose email type & HTML and Text (This email will be an HTML email with a text alternative) OR Text (This is a text only email) \tn 
% Row Count 9 (+ 5)
% Row 3
\SetRowColor{white}
Choose Available for & Select the option based on, where the email template will be used for. a) One to one emails b) List emails c) Autoresponder emails d) Engagement Program Emails \tn 
% Row Count 16 (+ 7)
% Row 4
\SetRowColor{LightBackground}
HML \seqsplit{Personalization} & Select Merge fields from the content editor. E.g For First name \{\{Recipient.FirstName\}\} \tn 
% Row Count 20 (+ 4)
% Row 5
\SetRowColor{white}
To Send test email & Use test list or enter individual email (Emails sent to manually entered addresses will not populate merge fields or re-write links to be tracked.) \tn 
% Row Count 27 (+ 7)
% Row 6
\SetRowColor{LightBackground}
Rendering Tests & To see how your email will look in various email clients. \tn 
% Row Count 30 (+ 3)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}


% That's all folks
\end{multicols*}

\end{document}