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  /Subject (3 Expert Secrets to Growing Your Business Cheat Sheet)
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    \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{3 Expert Secrets to Growing Your Business Cheat Sheet}}}} \\
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  \vspace{-2pt}Rudy0911 \\
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  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}}  \\
   \vspace{-2pt}Published 4th February, 2018.\\
   Updated 4th February, 2018.\\
   Page {\thepage} of \pageref{LastPage}.
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  Measure your website readability!\\
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\mymulticolumn{1}{x{17.67cm}}{\bf\textcolor{white}{3-Step Guide to Growing with Facebook Ads}}  \tn
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\mymulticolumn{1}{x{17.67cm}}{\# 1 Location, Location, Location-Based Targeting \newline % Row Count 1 (+ 1)
Facebook ads are like real estate. It's all about location, location, location. You see, Facebook really wants to show your ad to as many people as possible. That way, they can fill your order and move into the next one. \newline % Row Count 6 (+ 5)
But you're not in the business of getting your order filled as quickly as possible. {\bf{You're in the business of getting as many leads, customers, and dollars as possible.}} And as a small business, you want the type of customers that come back time and time again - that means local customers. \newline % Row Count 12 (+ 6)
{\bf{The type of customers that can get up, drive to your store, and spend money.}} \newline % Row Count 14 (+ 2)
When you first setup your ad, Facebook has a default advertising radius that spans up to 30 miles around—that's almost 90 minutes driving distance during work hours. That's too big. Those people will drive too far. They will see your competition along their route. They won't be happy. And won't come back. \newline % Row Count 21 (+ 7)
Instead of fighting all of that, **just target 5-10 miles around your \newline % Row Count 23 (+ 2)
business.** Your customers will be closer, you'll get more referrals, and \newline % Row Count 25 (+ 2)
nail those 'just need to get in and out quick' high-margin customers \newline % Row Count 27 (+ 2)
that pay the same rate, but take up less time. \newline % Row Count 28 (+ 1)
\#2 Have a Thumb-Stopping, Attention-Getting, Click-worthy Act-Now Offer That is Worth Breaking a Habit Over! \newline % Row Count 31 (+ 3)
} \tn 
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\mymulticolumn{1}{x{17.67cm}}{\bf\textcolor{white}{3-Step Guide to Growing with Facebook Ads (cont)}}  \tn
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\mymulticolumn{1}{x{17.67cm}}{Millions of small businesses put ads on Facebook but 90\% of them fail. Flat out fail. Fail in terms of clicks, dollars, sales, customers, and return on investment.  \newline % Row Count 4 (+ 4)
Do you know why they fail? They fail because they don't have a {\bf{thumb-stopping, attention-getting, click-worthy act-now offer that's worth breaking a habit over.}}  \newline % Row Count 8 (+ 4)
{\bf{Here's a tip - break down what you normally do for your first time customers. Be obvious about it. Be explicit about it. Show them the value.}}  \newline % Row Count 11 (+ 3)
I ran this for a car salesman, a {\emph{VERY}} difficult niche, which turned a \$125 one time ad budget into a campaign of easily \$205,000 of brand Hemi truck and Wrangler sales!   \newline % Row Count 15 (+ 4)
{\bf{MUCH EASIER}} are the needs-based services. Take a chiropractor for example! Where \$600 ad spend easily turns into \$4,200 in immediate sales (not counting the referrals it gets and the return visits)! It's as easy as an ad saying this... \newline % Row Count 20 (+ 5)
"Hey Detroit! Back pain, Neck pain, and Headaches are no fun right? I'm Dr. Stanford and I'm doing something CRAZY to promote our office. I'm giving away a Consultation, Spinal Examination, Blood Pressure Evaluation, and Doctor Report of Findings for \$21. Only 37 vouchers left! Claim Yours today." \newline % Row Count 27 (+ 7)
By the way, your attention-getting offer has almost nothing to do with dropping your price or bringing in a discount. It's about creating something worth breaking a habit over. Have a thumb-stopping , attention-getting, click-worthy act-now offer that's worth breaking a habit over.  \newline % Row Count 33 (+ 6)
} \tn 
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\mymulticolumn{1}{x{17.67cm}}{\#3 Placing Placements Where They are Supposed to Be Placed! \newline % Row Count 2 (+ 2)
Facebook is like TV, Radio, Newspaper, Billboard, and Magazine all rolled into one. That means you've got options. A lot of options. In fact {\bf{there are 16 different and unique placements across Facebook.}} Half on Desktop and another half on Mobile.  \newline % Row Count 8 (+ 6)
Instagram Ads, Facebook Ads, In-stream Advertising, Facebook Audience Network, RIght Column, NewsFeeds, Carousels, Slideshows. There's a lot of opportunity. Not including the more advanced options of advertising directly inside of Facebook Groups or even inside of Facebook Messenger.  \newline % Row Count 14 (+ 6)
But you don't want to advertise in all of those placements. {\bf{Did you know there's only one type of placement that consistently generates the eager to buy, eager to show up customers" that you want?}} Facebook won't tell you that but every successful small business knows it.  \newline % Row Count 20 (+ 6)
{\bf{Advertise directly in the Facebook Newsfeed.}} The Facebook feed is where all your friends post things, where baby picture show up, and where political posts get their drama. Its no wonder why it consistently generates the most customers - it's exactly where your future customers are already paying attention.  \newline % Row Count 27 (+ 7)
That's where everyone's thumbs are, that's where everyone's eyeballs are, and that's where you should be. \newline % Row Count 30 (+ 3)
} \tn 
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\mymulticolumn{1}{x{17.67cm}}{\bf\textcolor{white}{3-Step Guide to Growing with Facebook Ads (cont)}}  \tn
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\mymulticolumn{1}{x{17.67cm}}{-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}-{}- \newline % Row Count 2 (+ 2)
{\bf{So keep a lookout for my next email.}}  \newline % Row Count 3 (+ 1)
I'll be sending you several emails with awesome Facebook ads training, tips, and tricks that will skyrocket your Facebook Ads game.  \newline % Row Count 6 (+ 3)
I'll show you expert secrets to Facebook Marketing that delivers over 100 leads.   \newline % Row Count 8 (+ 2)
{\bf{So stay tuned!}} \newline % Row Count 9 (+ 1)
*(C) 2017. Sayre Growing Marketing Network% Row Count 10 (+ 1)
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