\documentclass[10pt,a4paper]{article}

% Packages
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\usepackage{multicol}           % Allows multicols in tables
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\usepackage{tabulary}           % Used in header and footer
\usepackage{hhline}             % Border under tables
\usepackage{graphicx}           % For images
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%\usepackage[utf8x]{inputenc}    % For unicode character support
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\usepackage{colortbl}           % For coloured tables
\usepackage{setspace}           % For line height
\usepackage{lastpage}           % Needed for total page number
\usepackage{seqsplit}           % Splits long words.
%\usepackage{opensans}          % Can't make this work so far. Shame. Would be lovely.
\usepackage[normalem]{ulem}     % For underlining links
% Most of the following are not required for the majority
% of cheat sheets but are needed for some symbol support.
\usepackage{amsmath}            % Symbols
\usepackage{MnSymbol}           % Symbols
\usepackage{wasysym}            % Symbols
%\usepackage[english,german,french,spanish,italian]{babel}              % Languages

% Document Info
\author{Nikalytics}
\pdfinfo{
  /Title (google-analytics-limits.pdf)
  /Creator (Cheatography)
  /Author (Nikalytics)
  /Subject (Google Analytics Limits Cheat Sheet)
}

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% This two commands together give roughly
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% Commands
\newcommand{\SetRowColor}[1]{\noalign{\gdef\RowColorName{#1}}\rowcolor{\RowColorName}} % Shortcut for row colour
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\color{TextColor}

% Header and Footer
\pagestyle{fancy}
\fancyhead{} % Set header to blank
\fancyfoot{} % Set footer to blank
\fancyhead[L]{
\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{C}
    \SetRowColor{DarkBackground}
    \vspace{-7pt}
    {\parbox{\dimexpr\textwidth-2\fboxsep\relax}{\noindent
        \hspace*{-6pt}\includegraphics[width=5.8cm]{/web/www.cheatography.com/public/images/cheatography_logo.pdf}}
    }
\end{tabulary}
\columnbreak
\begin{tabulary}{11cm}{L}
    \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{Google Analytics Limits Cheat Sheet}}}} \\
    \normalsize{by \textcolor{DarkBackground}{Nikalytics} via \textcolor{DarkBackground}{\uline{cheatography.com/2684/cs/687/}}}
\end{tabulary}
\end{multicols}}

\fancyfoot[L]{ \footnotesize
\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{LL}
  \SetRowColor{FootBackground}
  \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}}  \\
  \vspace{-2pt}Nikalytics \\
  \uline{cheatography.com/nikalytics} \\
  \end{tabulary}
\vfill
\columnbreak
\begin{tabulary}{5.8cm}{L}
  \SetRowColor{FootBackground}
  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}}  \\
   \vspace{-2pt}Published 30th November, 2012.\\
   Updated 8th May, 2016.\\
   Page {\thepage} of \pageref{LastPage}.
\end{tabulary}
\vfill
\columnbreak
\begin{tabulary}{5.8cm}{L}
  \SetRowColor{FootBackground}
  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Sponsor}}  \\
  \SetRowColor{white}
  \vspace{-5pt}
  %\includegraphics[width=48px,height=48px]{dave.jpeg}
  Measure your website readability!\\
  www.readability-score.com
\end{tabulary}
\end{multicols}}




\begin{document}
\raggedright
\raggedcolumns

% Set font size to small. Switch to any value
% from this page to resize cheat sheet text:
% www.emerson.emory.edu/services/latex/latex_169.html
\footnotesize % Small font.

\begin{multicols*}{3}

\begin{tabularx}{5.377cm}{p{0.4577 cm} x{1.73926 cm} x{2.38004 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{3}{x{5.377cm}}{\bf\textcolor{white}{Accounts \& Profiles}}  \tn
% Row 0
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25 & Accounts per login & Can create a max of 25, a login can be given access to unlimited accounts \tn 
% Row Count 4 (+ 4)
% Row 1
\SetRowColor{white}
50 & Profiles per account &  \tn 
% Row Count 6 (+ 2)
% Row 2
\SetRowColor{LightBackground}
100 & Custom reports per account & Custom report at login access \tn 
% Row Count 8 (+ 2)
% Row 3
\SetRowColor{white}
20 & Goals per profile &  \tn 
% Row Count 10 (+ 2)
% Row 4
\SetRowColor{LightBackground}
100 & Custom Segments per login &  \tn 
% Row Count 12 (+ 2)
% Row 5
\SetRowColor{white}
5 & Custom Vars & GA Premium:50 \tn 
% Row Count 13 (+ 1)
% Row 6
\SetRowColor{LightBackground}
20 & Custom Dimensions & *Universal Analytics; Ga Premium:200 \tn 
% Row Count 15 (+ 2)
% Row 7
\SetRowColor{white}
200 & Custom Metrics & *Universal Analytics \tn 
% Row Count 16 (+ 1)
% Row 8
\SetRowColor{LightBackground}
25 & Data Sources per property & *Universal Analytics \tn 
% Row Count 18 (+ 2)
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\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{0.4977 cm} x{4.4793 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Reports}}  \tn
% Row 0
\SetRowColor{LightBackground}
4 & Advanced segments ({\emph{applied at same time}}) \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
5 & Report tabs ({\emph{added to a custom report}}) \tn 
% Row Count 4 (+ 2)
% Row 2
\SetRowColor{LightBackground}
5 & Metric Groups ({\emph{added to a custom report}}) \tn 
% Row Count 6 (+ 2)
% Row 3
\SetRowColor{white}
5 & Dimensions Drilldowns ({\emph{added to a custom report}}) \tn 
% Row Count 8 (+ 2)
% Row 4
\SetRowColor{LightBackground}
5 & Filters ({\emph{added to a custom report}}) \tn 
% Row Count 9 (+ 1)
% Row 5
\SetRowColor{white}
10 & Metrics ({\emph{added to a custom report}}) \tn 
% Row Count 10 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
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\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{0.4577 cm} x{1.23579 cm} x{2.88351 cm} }
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% Row 0
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\seqsplit{50.000} & rows & above this limit, data is aggregated in "other" \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
\seqsplit{20.000} & data export limit &  \tn 
% Row Count 4 (+ 2)
% Row 2
\SetRowColor{LightBackground}
\seqsplit{10.000} & rows via API &  \tn 
% Row Count 6 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}---}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{0.9154 cm} x{1.78503 cm} x{1.87657 cm} }
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\mymulticolumn{3}{x{5.377cm}}{\bf\textcolor{white}{Hits}}  \tn
% Row 0
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500 & per Session & same por Premium \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
1 million & per profile per day & GA Premium: \tn 
% Row Count 3 (+ 2)
% Row 2
\SetRowColor{LightBackground}
10 million & pageviews per month & GA Premium:1 billion \tn 
% Row Count 5 (+ 2)
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\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{0.82386 cm} x{1.09848 cm} x{2.65466 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{3}{x{5.377cm}}{\bf\textcolor{white}{API}}  \tn
% Row 0
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50.000 & Requests & per project per day \tn 
% Row Count 1 (+ 1)
% Row 1
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10 & Queries & per second per IP \tn 
% Row Count 2 (+ 1)
% Row 2
\SetRowColor{LightBackground}
4 & Requests & per IP \tn 
% Row Count 3 (+ 1)
% Row 3
\SetRowColor{white}
10.000 & Requests & per profile per day \tn 
% Row Count 4 (+ 1)
% Row 4
\SetRowColor{LightBackground}
10 & Requests & per profile \tn 
% Row Count 5 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}---}
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\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{0.77809 cm} x{1.87657 cm} x{1.92234 cm} }
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\mymulticolumn{3}{x{5.377cm}}{\bf\textcolor{white}{Sampling}}  \tn
% Row 0
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\seqsplit{500.000} / 1 mill & Special Queries / Unique dimensions combinations & Above this limit, data is sampled \tn 
% Row Count 3 (+ 3)
% Row 1
\SetRowColor{white}
50 mill & Unique dimensions combinations & GA Premium:Above this limit, data is sampled \tn 
% Row Count 6 (+ 3)
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\par\addvspace{1.3em}

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% Row 0
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128 & characters in a Custom Var &  \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
256 & characters in a Regex &  \tn 
% Row Count 2 (+ 1)
% Row 2
\SetRowColor{LightBackground}
255 & ccharacters in Filters Pattern &  \tn 
% Row Count 3 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}---}
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\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{0.73232 cm} x{1.96811 cm} x{1.87657 cm} }
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% Row 0
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30 \seqsplit{minutes} & utmb cookie &  \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
6 \seqsplit{months} & utmz cookie & *can be changed in the ui \tn 
% Row Count 4 (+ 2)
% Row 2
\SetRowColor{LightBackground}
1 & Adsense associate accounts &  \tn 
% Row Count 6 (+ 2)
% Row 3
\SetRowColor{white}
\seqsplit{Unlimited} & Adwords associate accounts &  \tn 
% Row Count 8 (+ 2)
% Row 4
\SetRowColor{LightBackground}
2 years & Data storage &  \tn 
% Row Count 10 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}---}
\end{tabularx}
\par\addvspace{1.3em}


% That's all folks
\end{multicols*}

\end{document}