\documentclass[10pt,a4paper]{article}

% Packages
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\usepackage{multicol}           % Allows multicols in tables
\usepackage{tabularx}           % Intelligent column widths
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\usepackage{seqsplit}           % Splits long words.
%\usepackage{opensans}          % Can't make this work so far. Shame. Would be lovely.
\usepackage[normalem]{ulem}     % For underlining links
% Most of the following are not required for the majority
% of cheat sheets but are needed for some symbol support.
\usepackage{amsmath}            % Symbols
\usepackage{MnSymbol}           % Symbols
\usepackage{wasysym}            % Symbols
%\usepackage[english,german,french,spanish,italian]{babel}              % Languages

% Document Info
\author{Morfalou}
\pdfinfo{
  /Title (maps-bases.pdf)
  /Creator (Cheatography)
  /Author (Morfalou)
  /Subject (Maps Bases Cheat Sheet)
}

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% Commands
\newcommand{\SetRowColor}[1]{\noalign{\gdef\RowColorName{#1}}\rowcolor{\RowColorName}} % Shortcut for row colour
\newcommand{\mymulticolumn}[3]{\multicolumn{#1}{>{\columncolor{\RowColorName}}#2}{#3}} % For coloured multi-cols
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% Header and Footer
\pagestyle{fancy}
\fancyhead{} % Set header to blank
\fancyfoot{} % Set footer to blank
\fancyhead[L]{
\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{C}
    \SetRowColor{DarkBackground}
    \vspace{-7pt}
    {\parbox{\dimexpr\textwidth-2\fboxsep\relax}{\noindent
        \hspace*{-6pt}\includegraphics[width=5.8cm]{/web/www.cheatography.com/public/images/cheatography_logo.pdf}}
    }
\end{tabulary}
\columnbreak
\begin{tabulary}{11cm}{L}
    \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{Maps Bases Cheat Sheet}}}} \\
    \normalsize{by \textcolor{DarkBackground}{Morfalou} via \textcolor{DarkBackground}{\uline{cheatography.com/194511/cs/40656/}}}
\end{tabulary}
\end{multicols}}

\fancyfoot[L]{ \footnotesize
\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{LL}
  \SetRowColor{FootBackground}
  \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}}  \\
  \vspace{-2pt}Morfalou \\
  \uline{cheatography.com/morfalou} \\
  \end{tabulary}
\vfill
\columnbreak
\begin{tabulary}{5.8cm}{L}
  \SetRowColor{FootBackground}
  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}}  \\
   \vspace{-2pt}Published 5th October, 2023.\\
   Updated 5th October, 2023.\\
   Page {\thepage} of \pageref{LastPage}.
\end{tabulary}
\vfill
\columnbreak
\begin{tabulary}{5.8cm}{L}
  \SetRowColor{FootBackground}
  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Sponsor}}  \\
  \SetRowColor{white}
  \vspace{-5pt}
  %\includegraphics[width=48px,height=48px]{dave.jpeg}
  Measure your website readability!\\
  www.readability-score.com
\end{tabulary}
\end{multicols}}




\begin{document}
\raggedright
\raggedcolumns

% Set font size to small. Switch to any value
% from this page to resize cheat sheet text:
% www.emerson.emory.edu/services/latex/latex_169.html
\footnotesize % Small font.

\begin{multicols*}{2}

\begin{tabularx}{8.4cm}{x{4.96 cm} x{3.04 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Rating Workflow}}  \tn
% Row 0
\SetRowColor{LightBackground}
{\bf{User Intent - Is the result fits the user's intent ?}} & Yes or No \tn 
% Row Count 3 (+ 3)
% Row 1
\SetRowColor{white}
{\bf{Establish Relevance}} & From Navigational to Bad \tn 
% Row Count 5 (+ 2)
% Row 2
\SetRowColor{LightBackground}
{\bf{Check Data Accuracy}} & Name, Address and Pin \tn 
% Row Count 7 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{8.4cm}{x{3.6 cm} x{4.4 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Type of queries}}  \tn
% Row 0
\SetRowColor{LightBackground}
{\bf{Address}} & Full address, street, country, city \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
{\bf{Point of Interest or POI}} & Famous POI, river, transit station, location in a city \tn 
% Row Count 5 (+ 3)
% Row 2
\SetRowColor{LightBackground}
{\bf{Business or BU}} & Business with location modifier (location precision or precise address), specific business, chain business (with or without a location modifier) \tn 
% Row Count 12 (+ 7)
% Row 3
\SetRowColor{white}
{\bf{Categories}} & Group of entities sharing a set of characters (fast food, bus stop, coffee shop) \tn 
% Row Count 16 (+ 4)
% Row 4
\SetRowColor{LightBackground}
{\bf{Product and Services}} & Something that can be purchased or offered by a BU or POI (ATV tour, vanilla latte) \tn 
% Row Count 20 (+ 4)
% Row 5
\SetRowColor{white}
{\bf{Coordinates and "My Location"}} & Lat and Long, "my location/near me etc" \tn 
% Row Count 22 (+ 2)
% Row 6
\SetRowColor{LightBackground}
{\bf{Emojis}} & Emojis that reflect the intent (pizza, gas etc) \tn 
% Row Count 25 (+ 3)
% Row 7
\SetRowColor{white}
{\bf{No map Intent}} {\bf{{\emph{Rated BAD}}}} & Temperature, time, online only business (LinkedIn, Facebook), information seeking \tn 
% Row Count 29 (+ 4)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{8.4cm}{x{4 cm} x{4 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Result Types}}  \tn
% Row 0
\SetRowColor{LightBackground}
{\bf{Business or POI}} & Show name in the top field, followed by an address and classification \tn 
% Row Count 4 (+ 4)
% Row 1
\SetRowColor{white}
{\bf{Address}} & Multiple address types (residential or locality), the first line of the address will be in the top field followed by the entire address \{\{nl\}\} This type will not include a classification \tn 
% Row Count 14 (+ 10)
% Row 2
\SetRowColor{LightBackground}
{\bf{Features without an expected address}} & POIs or features without an expected address (bus stops, bridges, mountains) \{\{nl\}\} Always check if the result as a classification, if it does, it's a POI or feature, not an address \tn 
% Row Count 24 (+ 10)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{8.4cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{8.4cm}}{\bf\textcolor{white}{Query Level Questions}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{8.4cm}}{{\bf{Query Navigational ?}}} \tn 
\mymulticolumn{1}{x{8.4cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}Yes - Because the result is unique in the real world - Example: Eiffel Tower} \tn 
% Row Count 3 (+ 3)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{8.4cm}}{} \tn 
\mymulticolumn{1}{x{8.4cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}No - Because they are more than one result in the real world - Example Starbucks} \tn 
% Row Count 5 (+ 2)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{8.4cm}}{{\bf{Two Level question Checkboxes}}} \tn 
\mymulticolumn{1}{x{8.4cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}Result name/title is in an unexpected language} \tn 
% Row Count 7 (+ 2)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{8.4cm}}{} \tn 
\mymulticolumn{1}{x{8.4cm}}{\hspace*{6 px}\rule{2px}{6px}\hspace*{6 px}Business or POI is closed or does not exist} \tn 
% Row Count 8 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{8.4cm}{x{1.292 cm} x{3.116 cm} x{3.192 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{3}{x{8.4cm}}{\bf\textcolor{white}{Relevance Ratings}}  \tn
% Row 0
\SetRowColor{LightBackground}
{\bf{Navigational}} & One result only\{\{nl\}\} Combination of {\bf{extreme prominence}} (Eiffel Tower), {\bf{uniqueness}} (complete address) and {\bf{proximity}} (incomplete address that points to an unambigous option that is extremely close & Does not prevent other results to be satisfying to a lesser degree \tn 
% Row Count 13 (+ 13)
% Row 1
\SetRowColor{white}
{\bf{Excellent}} & High quality result, multiple results can be excellent & Highest possible initial rating for ambiguous queries and non Navigational eligible ones \tn 
% Row Count 19 (+ 6)
% Row 2
\SetRowColor{LightBackground}
{\bf{Good}} & Partial satisfaction & Reasons of that demotion must be given \{\{nl\}\} either {\bf{{\emph{User Intent}}}} or {\bf{{\emph{Distance/Prominence Issue}}}} \tn 
% Row Count 26 (+ 7)
% Row 3
\SetRowColor{white}
{\bf{Acceptable}} & Technically satisfies but does poorly due to relevance or distance & Same as Good \tn 
% Row Count 31 (+ 5)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{8.4cm}{x{1.292 cm} x{3.116 cm} x{3.192 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{3}{x{8.4cm}}{\bf\textcolor{white}{Relevance Ratings (cont)}}  \tn
% Row 4
\SetRowColor{LightBackground}
{\bf{Bad}} & Does not satisfy the user intent due to lack of relevance or distance & Same as Good \tn 
% Row Count 5 (+ 5)
\hhline{>{\arrayrulecolor{DarkBackground}}---}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{8.4cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{8.4cm}}{\bf\textcolor{white}{Research Expectation}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{8.4cm}}{Use search engine to investigate and understand the intent} \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{8.4cm}}{Use official resources (BU's official websites, national postal services, gov websites)} \tn 
% Row Count 4 (+ 2)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{8.4cm}}{Use your own knowledge and information provided} \tn 
% Row Count 5 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{8.4cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{8.4cm}}{\bf\textcolor{white}{For Good or below ratings}}  \tn
% Row 0
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{8.4cm}}{Include user intent} \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\mymulticolumn{1}{x{8.4cm}}{Refers to the guideline} \tn 
% Row Count 2 (+ 1)
% Row 2
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{8.4cm}}{Include sources (links, url, images)} \tn 
% Row Count 3 (+ 1)
% Row 3
\SetRowColor{white}
\mymulticolumn{1}{x{8.4cm}}{Be concise} \tn 
% Row Count 4 (+ 1)
% Row 4
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{8.4cm}}{In English} \tn 
% Row Count 5 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{8.4cm}{x{1.36 cm} x{6.64 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{8.4cm}}{\bf\textcolor{white}{Location intent}}  \tn
% Row 0
\SetRowColor{LightBackground}
\seqsplit{Explicit} & A clear and specific location where results are expected \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
\seqsplit{Implicit} & No clear location, must use either location and viewport or the area the user is expecting results \tn 
% Row Count 5 (+ 3)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{8.4cm}{x{1.596 cm} x{2.356 cm} x{3.648 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{3}{x{8.4cm}}{\bf\textcolor{white}{Viewport and User Location}}  \tn
% Row 0
\SetRowColor{LightBackground}
{\bf{Fresh vp}} & {\bf{User inside vp}} & User location as location intent (No {\bf{{\emph{Bad}}}} rating because of distance alone if result inside the area) \tn 
% Row Count 6 (+ 6)
% Row 1
\SetRowColor{white}
 & {\bf{Outside vp}} & Result are expected near or in the viewport area. All relevant results inside the vp are eligible for an {\bf{{\emph{Excellent}}}} Rating \{\{nl\}\} If no results in or near the vp, consider the user location a secondary location intent \tn 
% Row Count 18 (+ 12)
% Row 2
\SetRowColor{LightBackground}
 & {\bf{Missing user loc}} & Vp is the location intent \tn 
% Row Count 20 (+ 2)
% Row 3
\SetRowColor{white}
{\bf{Stale vp}} & {\bf{User inside or outside}} & User location is the location intent \tn 
% Row Count 23 (+ 3)
% Row 4
\SetRowColor{LightBackground}
 & {\bf{Missing}} & Stale vp is the location intent \tn 
% Row Count 25 (+ 2)
% Row 5
\SetRowColor{white}
{\bf{VP age missing}} & {\bf{Present or Missing}} & Consider the vp fresh \tn 
% Row Count 28 (+ 3)
% Row 6
\SetRowColor{LightBackground}
{\bf{Missing vp}} & {\bf{Present}} & User location \tn 
% Row Count 30 (+ 2)
\end{tabularx}
\par\addvspace{1.3em}

\vfill
\columnbreak
\begin{tabularx}{8.4cm}{x{1.596 cm} x{2.356 cm} x{3.648 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{3}{x{8.4cm}}{\bf\textcolor{white}{Viewport and User Location (cont)}}  \tn
% Row 7
\SetRowColor{LightBackground}
 & {\bf{Missing}} & Test locale \tn 
% Row Count 1 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}---}
\end{tabularx}
\par\addvspace{1.3em}


% That's all folks
\end{multicols*}

\end{document}