\documentclass[10pt,a4paper]{article}

% Packages
\usepackage{fancyhdr}           % For header and footer
\usepackage{multicol}           % Allows multicols in tables
\usepackage{tabularx}           % Intelligent column widths
\usepackage{tabulary}           % Used in header and footer
\usepackage{hhline}             % Border under tables
\usepackage{graphicx}           % For images
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\usepackage{colortbl}           % For coloured tables
\usepackage{setspace}           % For line height
\usepackage{lastpage}           % Needed for total page number
\usepackage{seqsplit}           % Splits long words.
%\usepackage{opensans}          % Can't make this work so far. Shame. Would be lovely.
\usepackage[normalem]{ulem}     % For underlining links
% Most of the following are not required for the majority
% of cheat sheets but are needed for some symbol support.
\usepackage{amsmath}            % Symbols
\usepackage{MnSymbol}           % Symbols
\usepackage{wasysym}            % Symbols
%\usepackage[english,german,french,spanish,italian]{babel}              % Languages

% Document Info
\author{MoakDesigns}
\pdfinfo{
  /Title (marketing-acronym.pdf)
  /Creator (Cheatography)
  /Author (MoakDesigns)
  /Subject (Marketing Acronym Cheat Sheet)
}

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% This two commands together give roughly
% the right line height in the tables
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% Commands
\newcommand{\SetRowColor}[1]{\noalign{\gdef\RowColorName{#1}}\rowcolor{\RowColorName}} % Shortcut for row colour
\newcommand{\mymulticolumn}[3]{\multicolumn{#1}{>{\columncolor{\RowColorName}}#2}{#3}} % For coloured multi-cols
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\color{TextColor}

% Header and Footer
\pagestyle{fancy}
\fancyhead{} % Set header to blank
\fancyfoot{} % Set footer to blank
\fancyhead[L]{
\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{C}
    \SetRowColor{DarkBackground}
    \vspace{-7pt}
    {\parbox{\dimexpr\textwidth-2\fboxsep\relax}{\noindent
        \hspace*{-6pt}\includegraphics[width=5.8cm]{/web/www.cheatography.com/public/images/cheatography_logo.pdf}}
    }
\end{tabulary}
\columnbreak
\begin{tabulary}{11cm}{L}
    \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{Marketing Acronym Cheat Sheet}}}} \\
    \normalsize{by \textcolor{DarkBackground}{MoakDesigns} via \textcolor{DarkBackground}{\uline{cheatography.com/23182/cs/17744/}}}
\end{tabulary}
\end{multicols}}

\fancyfoot[L]{ \footnotesize
\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{LL}
  \SetRowColor{FootBackground}
  \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}}  \\
  \vspace{-2pt}MoakDesigns \\
  \uline{cheatography.com/moakdesigns} \\
  \end{tabulary}
\vfill
\columnbreak
\begin{tabulary}{5.8cm}{L}
  \SetRowColor{FootBackground}
  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}}  \\
   \vspace{-2pt}Published 30th September, 2019.\\
   Updated 22nd August, 2019.\\
   Page {\thepage} of \pageref{LastPage}.
\end{tabulary}
\vfill
\columnbreak
\begin{tabulary}{5.8cm}{L}
  \SetRowColor{FootBackground}
  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Sponsor}}  \\
  \SetRowColor{white}
  \vspace{-5pt}
  %\includegraphics[width=48px,height=48px]{dave.jpeg}
  Measure your website readability!\\
  www.readability-score.com
\end{tabulary}
\end{multicols}}




\begin{document}
\raggedright
\raggedcolumns

% Set font size to small. Switch to any value
% from this page to resize cheat sheet text:
% www.emerson.emory.edu/services/latex/latex_169.html
\footnotesize % Small font.

\begin{multicols*}{3}

\begin{tabularx}{5.377cm}{x{1.29402 cm} x{3.68298 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Ad Types}}  \tn
% Row 0
\SetRowColor{LightBackground}
RLSA \{\{br\}\} & Remarketing Lists for Search Ads \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
RSA \{\{br\}\} & Responsive Search Ads \tn 
% Row Count 3 (+ 1)
% Row 2
\SetRowColor{LightBackground}
RDA \{\{br\}\} & Responsive Display Ads \tn 
% Row Count 4 (+ 1)
% Row 3
\SetRowColor{white}
ETA \{\{br\}\} & Expanded Text Ads \tn 
% Row Count 5 (+ 1)
% Row 4
\SetRowColor{LightBackground}
DSA \{\{br\}\} & Dynamic Search Ads \tn 
% Row Count 6 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{1.14425 cm} x{1.73926 cm} x{1.69349 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{3}{x{5.377cm}}{\bf\textcolor{white}{My Shorthands}}  \tn
% Row 0
\SetRowColor{LightBackground}
{\bf{Term}} \{\{br\}\} & {\bf{Lowercase Acronyms}} & {\bf{Uppercase Acronyms}} \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
Campaign \{\{br\}\} & cmpgn & CMPGN \tn 
% Row Count 4 (+ 2)
% Row 2
\SetRowColor{LightBackground}
Ad Group \{\{br\}\} & adgrp & ADGRP \tn 
% Row Count 6 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}---}
\SetRowColor{LightBackground}
\mymulticolumn{3}{x{5.377cm}}{This contains all of my created acronyms since I couldn't really find the proper shorthand/acronyms anywhere on the internet.}  \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}---}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{1.4931 cm} x{3.4839 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{Industry Terms}}  \tn
% Row 0
\SetRowColor{LightBackground}
DTC \{\{br\}\} & Direct To Consumer \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
CPG \{\{br\}\} & Consumer Packaged Goods \tn 
% Row Count 2 (+ 1)
% Row 2
\SetRowColor{LightBackground}
1P \{\{br\}\} & 1st Party \tn 
% Row Count 3 (+ 1)
% Row 3
\SetRowColor{white}
3P \{\{br\}\} & 3rd Party \tn 
% Row Count 4 (+ 1)
% Row 4
\SetRowColor{LightBackground}
MBRs \{\{br\}\} & Monthly Business Reviews \tn 
% Row Count 5 (+ 1)
% Row 5
\SetRowColor{white}
QBRs \{\{br\}\} & Quarterly Business Reviews \tn 
% Row Count 6 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\SetRowColor{LightBackground}
\mymulticolumn{2}{x{5.377cm}}{Acronyms that I've come across during reading materials and looked up.}  \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}


% That's all folks
\end{multicols*}

\end{document}