\documentclass[10pt,a4paper]{article}

% Packages
\usepackage{fancyhdr}           % For header and footer
\usepackage{multicol}           % Allows multicols in tables
\usepackage{tabularx}           % Intelligent column widths
\usepackage{tabulary}           % Used in header and footer
\usepackage{hhline}             % Border under tables
\usepackage{graphicx}           % For images
\usepackage{xcolor}             % For hex colours
%\usepackage[utf8x]{inputenc}    % For unicode character support
\usepackage[T1]{fontenc}        % Without this we get weird character replacements
\usepackage{colortbl}           % For coloured tables
\usepackage{setspace}           % For line height
\usepackage{lastpage}           % Needed for total page number
\usepackage{seqsplit}           % Splits long words.
%\usepackage{opensans}          % Can't make this work so far. Shame. Would be lovely.
\usepackage[normalem]{ulem}     % For underlining links
% Most of the following are not required for the majority
% of cheat sheets but are needed for some symbol support.
\usepackage{amsmath}            % Symbols
\usepackage{MnSymbol}           % Symbols
\usepackage{wasysym}            % Symbols
%\usepackage[english,german,french,spanish,italian]{babel}              % Languages

% Document Info
\author{mishapio (mishapivo)}
\pdfinfo{
  /Title (google-analytics.pdf)
  /Creator (Cheatography)
  /Author (mishapio (mishapivo))
  /Subject (Google Analytics Cheat Sheet)
}

% Lengths and widths
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\addtolength{\voffset}{-2cm}
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\renewcommand{\footrulewidth}{0pt} % Remove footer line
\renewcommand{\headrulewidth}{0pt} % Remove header line
\renewcommand{\seqinsert}{\ifmmode\allowbreak\else\-\fi} % Hyphens in seqsplit
% This two commands together give roughly
% the right line height in the tables
\renewcommand{\arraystretch}{1.3}
\onehalfspacing

% Commands
\newcommand{\SetRowColor}[1]{\noalign{\gdef\RowColorName{#1}}\rowcolor{\RowColorName}} % Shortcut for row colour
\newcommand{\mymulticolumn}[3]{\multicolumn{#1}{>{\columncolor{\RowColorName}}#2}{#3}} % For coloured multi-cols
\newcolumntype{x}[1]{>{\raggedright}p{#1}} % New column types for ragged-right paragraph columns
\newcommand{\tn}{\tabularnewline} % Required as custom column type in use

% Font and Colours
\definecolor{HeadBackground}{HTML}{333333}
\definecolor{FootBackground}{HTML}{666666}
\definecolor{TextColor}{HTML}{333333}
\definecolor{DarkBackground}{HTML}{DD2C00}
\definecolor{LightBackground}{HTML}{FCF1EF}
\renewcommand{\familydefault}{\sfdefault}
\color{TextColor}

% Header and Footer
\pagestyle{fancy}
\fancyhead{} % Set header to blank
\fancyfoot{} % Set footer to blank
\fancyhead[L]{
\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{C}
    \SetRowColor{DarkBackground}
    \vspace{-7pt}
    {\parbox{\dimexpr\textwidth-2\fboxsep\relax}{\noindent
        \hspace*{-6pt}\includegraphics[width=5.8cm]{/web/www.cheatography.com/public/images/cheatography_logo.pdf}}
    }
\end{tabulary}
\columnbreak
\begin{tabulary}{11cm}{L}
    \vspace{-2pt}\large{\bf{\textcolor{DarkBackground}{\textrm{Google Analytics Cheat Sheet}}}} \\
    \normalsize{by \textcolor{DarkBackground}{mishapio (mishapivo)} via \textcolor{DarkBackground}{\uline{cheatography.com/76834/cs/18890/}}}
\end{tabulary}
\end{multicols}}

\fancyfoot[L]{ \footnotesize
\noindent
\begin{multicols}{3}
\begin{tabulary}{5.8cm}{LL}
  \SetRowColor{FootBackground}
  \mymulticolumn{2}{p{5.377cm}}{\bf\textcolor{white}{Cheatographer}}  \\
  \vspace{-2pt}mishapio (mishapivo) \\
  \uline{cheatography.com/mishapivo} \\
  \end{tabulary}
\vfill
\columnbreak
\begin{tabulary}{5.8cm}{L}
  \SetRowColor{FootBackground}
  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Cheat Sheet}}  \\
   \vspace{-2pt}Not Yet Published.\\
   Updated 19th February, 2019.\\
   Page {\thepage} of \pageref{LastPage}.
\end{tabulary}
\vfill
\columnbreak
\begin{tabulary}{5.8cm}{L}
  \SetRowColor{FootBackground}
  \mymulticolumn{1}{p{5.377cm}}{\bf\textcolor{white}{Sponsor}}  \\
  \SetRowColor{white}
  \vspace{-5pt}
  %\includegraphics[width=48px,height=48px]{dave.jpeg}
  Measure your website readability!\\
  www.readability-score.com
\end{tabulary}
\end{multicols}}




\begin{document}
\raggedright
\raggedcolumns

% Set font size to small. Switch to any value
% from this page to resize cheat sheet text:
% www.emerson.emory.edu/services/latex/latex_169.html
\footnotesize % Small font.

\begin{multicols*}{3}

\begin{tabularx}{5.377cm}{p{0.4977 cm} x{4.4793 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{RegExp - Anchors}}  \tn
% Row 0
\SetRowColor{LightBackground}
\textasciicircum{} & Start of line \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\$ & End of line \tn 
% Row Count 2 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{0.4977 cm} x{4.4793 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{RegExp | Character Classes}}  \tn
% Row 0
\SetRowColor{LightBackground}
\textbackslash{}s & White space character \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\textbackslash{}S & Non-white space character \tn 
% Row Count 2 (+ 1)
% Row 2
\SetRowColor{LightBackground}
\textbackslash{}d & Digit character \tn 
% Row Count 3 (+ 1)
% Row 3
\SetRowColor{white}
\textbackslash{}D & Non-digit character \tn 
% Row Count 4 (+ 1)
% Row 4
\SetRowColor{LightBackground}
\textbackslash{}w & Word \tn 
% Row Count 5 (+ 1)
% Row 5
\SetRowColor{white}
\textbackslash{}W & Non-word (e.g. punctuation, spaces) \tn 
% Row Count 7 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{1.55618 cm} p{1.51041 cm} p{1.51041 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{3}{x{5.377cm}}{\bf\textcolor{white}{RegExp | Meta Char (must be esc.)}}  \tn
% Row 0
\SetRowColor{LightBackground}
\textasciicircum{} & {[} & {]} \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\$ & ( & ) \tn 
% Row Count 2 (+ 1)
% Row 2
\SetRowColor{LightBackground}
. & \{ & \} \tn 
% Row Count 3 (+ 1)
% Row 3
\SetRowColor{white}
* & + & ? \tn 
% Row Count 4 (+ 1)
% Row 4
\SetRowColor{LightBackground}
\textbackslash{} & | & - \tn 
% Row Count 5 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}---}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{0.4977 cm} x{4.4793 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{RegExp | GA Filter group accessors}}  \tn
% Row 0
\SetRowColor{LightBackground}
\$Ax & Access group x in field A (e.g. \$A1) \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
\$Bx & Access group x in field B (e.g. \$B1) \tn 
% Row Count 2 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{0.4577 cm} x{3.6616 cm} p{0.4577 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{3}{x{5.377cm}}{\bf\textcolor{white}{GUA | URL Collect Parameters - Main Parameters}}  \tn
% Row 0
\SetRowColor{LightBackground}
a & Random number used to link Google Analytics to Adsense (currently not working) & \# \tn 
% Row Count 3 (+ 3)
% Row 1
\SetRowColor{white}
cid & Client ID number & * \tn 
% Row Count 4 (+ 1)
% Row 2
\SetRowColor{LightBackground}
de & Document Encoding type &  \tn 
% Row Count 5 (+ 1)
% Row 3
\SetRowColor{white}
dl & The Document Location &  \tn 
% Row Count 6 (+ 1)
% Row 4
\SetRowColor{LightBackground}
dt & Document Title &  \tn 
% Row Count 7 (+ 1)
% Row 5
\SetRowColor{white}
fl & FLash version &  \tn 
% Row Count 8 (+ 1)
% Row 6
\SetRowColor{LightBackground}
je & Java Enabled? (1=yes, 0=no) &  \tn 
% Row Count 9 (+ 1)
% Row 7
\SetRowColor{white}
ni & Non-Interaction hit type (set as true or '1' in code. Shows as 1 or 0 in parameters) &  \tn 
% Row Count 12 (+ 3)
% Row 8
\SetRowColor{LightBackground}
\_s & hit Sequence - increments each time an event (inc pageview) &  \tn 
% Row Count 14 (+ 2)
% Row 9
\SetRowColor{white}
sd & Screen Depth &  \tn 
% Row Count 15 (+ 1)
% Row 10
\SetRowColor{LightBackground}
sr & Screen Resolution &  \tn 
% Row Count 16 (+ 1)
% Row 11
\SetRowColor{white}
t & the Type of tracking call this is (e.g. pageview, event) & * \tn 
% Row Count 18 (+ 2)
% Row 12
\SetRowColor{LightBackground}
tid & Tracking ID (your UA number) & * \tn 
% Row Count 19 (+ 1)
% Row 13
\SetRowColor{white}
\_u & Verification code generated by GA analytics.js & + \tn 
% Row Count 21 (+ 2)
% Row 14
\SetRowColor{LightBackground}
ul & User Language code &  \tn 
% Row Count 22 (+ 1)
% Row 15
\SetRowColor{white}
\_v & SDK Version number &  \tn 
% Row Count 23 (+ 1)
% Row 16
\SetRowColor{LightBackground}
v & protocol Version & * \tn 
% Row Count 24 (+ 1)
% Row 17
\SetRowColor{white}
vp & View Port size (browser window visible area) &  \tn 
% Row Count 26 (+ 2)
% Row 18
\SetRowColor{LightBackground}
z & cache buster &  \tn 
% Row Count 27 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}---}
\SetRowColor{LightBackground}
\mymulticolumn{3}{x{5.377cm}}{\# equivalent of the classic analytics utmhid parameter \newline * must be present on EVERY call to be accepted by GA servers. \newline + see \seqsplit{http://stackoverflow.com/questions/26849042/u-parameter-in-universal-google-analytics-collect-hits} for full explanation}  \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}---}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{0.69678 cm} x{4.28022 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{RegExp - Quantifiers}}  \tn
% Row 0
\SetRowColor{LightBackground}
* & Zero or more (greedy) \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
*? & Zero or more (lazy) \tn 
% Row Count 2 (+ 1)
% Row 2
\SetRowColor{LightBackground}
+ & One or more (greedy) \tn 
% Row Count 3 (+ 1)
% Row 3
\SetRowColor{white}
+? & One or more (lazy) \tn 
% Row Count 4 (+ 1)
% Row 4
\SetRowColor{LightBackground}
? & Zero or one (greedy) \tn 
% Row Count 5 (+ 1)
% Row 5
\SetRowColor{white}
?? & Zero or one (lazy) \tn 
% Row Count 6 (+ 1)
% Row 6
\SetRowColor{LightBackground}
\{X\} & Exactly X (e.g. 3) \tn 
% Row Count 7 (+ 1)
% Row 7
\SetRowColor{white}
\{X,\} & X or more, (e.g. 3) \tn 
% Row Count 8 (+ 1)
% Row 8
\SetRowColor{LightBackground}
\{X, Y\} & Between X and Y (e.g. 3 and 5) (lazy) \tn 
% Row Count 10 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{0.64701 cm} x{4.32999 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{GUA - Events Parameters}}  \tn
% Row 0
\SetRowColor{LightBackground}
ea & Event Action \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
ec & Event Category \tn 
% Row Count 2 (+ 1)
% Row 2
\SetRowColor{LightBackground}
el & Event Category \tn 
% Row Count 3 (+ 1)
% Row 3
\SetRowColor{white}
ev & Event Value \tn 
% Row Count 4 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\SetRowColor{LightBackground}
\mymulticolumn{2}{x{5.377cm}}{You will only see any of these when t (type) = event}  \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{0.4977 cm} x{4.4793 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{GUA - Timing Parameters}}  \tn
% Row 0
\SetRowColor{LightBackground}
utc & User Timing Catergory (not universal coordinated time) \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
utv & User Timing Variable name \tn 
% Row Count 3 (+ 1)
% Row 2
\SetRowColor{LightBackground}
utt & User Timing Time \tn 
% Row Count 4 (+ 1)
% Row 3
\SetRowColor{white}
utl & User Timing Label \tn 
% Row Count 5 (+ 1)
% Row 4
\SetRowColor{LightBackground}
plt & Page Load Time \tn 
% Row Count 6 (+ 1)
% Row 5
\SetRowColor{white}
dns & DNS time \tn 
% Row Count 7 (+ 1)
% Row 6
\SetRowColor{LightBackground}
pdt & Page Download Time \tn 
% Row Count 8 (+ 1)
% Row 7
\SetRowColor{white}
rrt & Redirect Response Time \tn 
% Row Count 9 (+ 1)
% Row 8
\SetRowColor{LightBackground}
tcp & TCP connect time \tn 
% Row Count 10 (+ 1)
% Row 9
\SetRowColor{white}
srt & Server Response Time \tn 
% Row Count 11 (+ 1)
% Row 10
\SetRowColor{LightBackground}
exd & EXception Description \tn 
% Row Count 12 (+ 1)
% Row 11
\SetRowColor{white}
exf & is EXception Fatal? \tn 
% Row Count 13 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{0.94563 cm} x{4.03137 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{GUA - Campaign Variable Parameters}}  \tn
% Row 0
\SetRowColor{LightBackground}
cn & Campaign Name \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
cs & Campaign Source \tn 
% Row Count 2 (+ 1)
% Row 2
\SetRowColor{LightBackground}
cm & Campaign Medium \tn 
% Row Count 3 (+ 1)
% Row 3
\SetRowColor{white}
ck & Campaign Keyword \tn 
% Row Count 4 (+ 1)
% Row 4
\SetRowColor{LightBackground}
cc & Campaign Content \tn 
% Row Count 5 (+ 1)
% Row 5
\SetRowColor{white}
ci & Campaign Id \tn 
% Row Count 6 (+ 1)
% Row 6
\SetRowColor{LightBackground}
glcid & Google adwords ID \tn 
% Row Count 7 (+ 1)
% Row 7
\SetRowColor{white}
dclid & google Display ads ID \tn 
% Row Count 8 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\SetRowColor{LightBackground}
\mymulticolumn{2}{x{5.377cm}}{To register any campaign variables (c*) you MUST populate Campaign Source AND Campaign Medium as a minimum.}  \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{0.89586 cm} x{4.08114 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{GUA - Custom Parameters}}  \tn
% Row 0
\SetRowColor{LightBackground}
\seqsplit{cd1...cdN} & Custom Dimension value with index number (free=1 to 20, premium=1 to 200) \tn 
% Row Count 3 (+ 3)
% Row 1
\SetRowColor{white}
\seqsplit{cm1...cmN} & Custom Metric value with index number (free=1 to 20, premium=1 to 200) \tn 
% Row Count 6 (+ 3)
% Row 2
\SetRowColor{LightBackground}
\seqsplit{cg1...cgN} & Content Grouping value with index number (1 to 5) \tn 
% Row Count 8 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{0.64701 cm} x{4.32999 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{GUA - Override Parameters}}  \tn
% Row 0
\SetRowColor{LightBackground}
dh & Document Host name override \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
dp & Document Path - used when overriding the standard page name \tn 
% Row Count 3 (+ 2)
% Row 2
\SetRowColor{LightBackground}
ua & User Agent override \tn 
% Row Count 4 (+ 1)
% Row 3
\SetRowColor{white}
uip & User IP override \tn 
% Row Count 5 (+ 1)
% Row 4
\SetRowColor{LightBackground}
cd & sCreen name - mainly used in app tracking \tn 
% Row Count 7 (+ 2)
% Row 5
\SetRowColor{white}
\seqsplit{linkid} & Link ID of a clicked DOM element \tn 
% Row Count 9 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{x{0.89586 cm} x{4.08114 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{RegExp | Ranges and Groups}}  \tn
% Row 0
\SetRowColor{LightBackground}
. & Any character \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
(a|b) & a or b (case sensitive) \tn 
% Row Count 2 (+ 1)
% Row 2
\SetRowColor{LightBackground}
(...) & Group, e.g. (keyword) \tn 
% Row Count 3 (+ 1)
% Row 3
\SetRowColor{white}
\seqsplit{(?:...)} & Passive group, e.g. (?:keyword) \tn 
% Row Count 5 (+ 2)
% Row 4
\SetRowColor{LightBackground}
{[}abc{]} & Range (a or b or c) \tn 
% Row Count 6 (+ 1)
% Row 5
\SetRowColor{white}
{[}\textasciicircum{}abc{]} & Negative range (not a or b or c) \tn 
% Row Count 7 (+ 1)
% Row 6
\SetRowColor{LightBackground}
{[}A-Z{]} & Uppercase letter between A and Z \tn 
% Row Count 8 (+ 1)
% Row 7
\SetRowColor{white}
{[}a-z{]} & Lowercase letter between a and z \tn 
% Row Count 9 (+ 1)
% Row 8
\SetRowColor{LightBackground}
{[}0-7{]} & Digit between 0 and 7 \tn 
% Row Count 10 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{X}
\SetRowColor{DarkBackground}
\mymulticolumn{1}{x{5.377cm}}{\bf\textcolor{white}{RegExp | Sample Patterns}}  \tn
\SetRowColor{white}
\mymulticolumn{1}{x{5.377cm}}{{\bf{\textasciicircum{}/directory/(.*)}} \newline % Row Count 1 (+ 1)
{\emph{Any page URLs starting with /directory/}} \newline % Row Count 2 (+ 1)
{\bf{(brand\textbackslash{}s*?term)}} \newline % Row Count 3 (+ 1)
{\emph{Brand term with or without whitespace between words}} \newline % Row Count 5 (+ 2)
{\bf{\textasciicircum{}brand\textbackslash{}s+{[}\textasciicircum{}cf{]}}} \newline % Row Count 6 (+ 1)
{\emph{Key phrases beginning with 'brand' and the second word not starting with c or f}} \newline % Row Count 8 (+ 2)
{\bf{\textbackslash{}.aspx\$}} \newline % Row Count 9 (+ 1)
{\emph{URLs ending in '.aspx'}} \newline % Row Count 10 (+ 1)
{\bf{ORDER\textbackslash{}-\textbackslash{}d\{6\}}} \newline % Row Count 11 (+ 1)
{\emph{"ORDER-" followed by a six digit ID}} \newline % Row Count 12 (+ 1)
{\bf{(?:\textbackslash{}?|\&)utm=({[}\textasciicircum{}\&\${]}+)}} \newline % Row Count 13 (+ 1)
{\emph{Value of 'utm' querystring parameter}}% Row Count 14 (+ 1)
} \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\SetRowColor{LightBackground}
\mymulticolumn{1}{x{5.377cm}}{Note: Sample Patterns Text - Description}  \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}-}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{0.4977 cm} x{4.4793 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{GUA - eCommerce Parameters}}  \tn
% Row 0
\SetRowColor{LightBackground}
cu & CUrrency that the transaction takes place in \tn 
% Row Count 2 (+ 2)
% Row 1
\SetRowColor{white}
in & Item Name \tn 
% Row Count 3 (+ 1)
% Row 2
\SetRowColor{LightBackground}
ic & Item Code (sku) \tn 
% Row Count 4 (+ 1)
% Row 3
\SetRowColor{white}
ip & Item Price (per unit) \tn 
% Row Count 5 (+ 1)
% Row 4
\SetRowColor{LightBackground}
iq & Item Quantity \tn 
% Row Count 6 (+ 1)
% Row 5
\SetRowColor{white}
iv & Item Variation (normally category) \tn 
% Row Count 7 (+ 1)
% Row 6
\SetRowColor{LightBackground}
ta & Transaction Affiliation \tn 
% Row Count 8 (+ 1)
% Row 7
\SetRowColor{white}
ti & Transaction Identification number \tn 
% Row Count 10 (+ 2)
% Row 8
\SetRowColor{LightBackground}
tr & Transaction Revenue value \tn 
% Row Count 11 (+ 1)
% Row 9
\SetRowColor{white}
ts & Transaction Shipping value \tn 
% Row Count 12 (+ 1)
% Row 10
\SetRowColor{LightBackground}
tt & Transaction Tax value \tn 
% Row Count 13 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\SetRowColor{LightBackground}
\mymulticolumn{2}{x{5.377cm}}{You will only see these when t (Type) = transaction or item.}  \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{0.64701 cm} x{4.32999 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{GUA - App Tracking Parameters}}  \tn
% Row 0
\SetRowColor{LightBackground}
aid & Application ID \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
aiid & Application Installer ID \tn 
% Row Count 2 (+ 1)
% Row 2
\SetRowColor{LightBackground}
an & Application Name \tn 
% Row Count 3 (+ 1)
% Row 3
\SetRowColor{white}
av & Application Version \tn 
% Row Count 4 (+ 1)
% Row 4
\SetRowColor{LightBackground}
ht & HiT sequence number \tn 
% Row Count 5 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{0.4977 cm} x{4.4793 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{GUA - Other Parameters}}  \tn
% Row 0
\SetRowColor{LightBackground}
aip & Anonymize IP (see note below) \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
jid & JoinID (binding your GA cookie to DoubleClick cookie) \tn 
% Row Count 3 (+ 2)
% Row 2
\SetRowColor{LightBackground}
qt & Queue Time (for collecting offline data) \tn 
% Row Count 5 (+ 2)
% Row 3
\SetRowColor{white}
sc & Session Control \tn 
% Row Count 6 (+ 1)
% Row 4
\SetRowColor{LightBackground}
uid & User ID (known uid as opposed to cid) \tn 
% Row Count 8 (+ 2)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\SetRowColor{LightBackground}
\mymulticolumn{2}{x{5.377cm}}{aip: The value of this parameter can be absolutely anything to cause the IP to be anonymized. This includes a blank value. \$aip=, \$aip=0, \&aip=1 will all cause anonymity.}  \tn 
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{0.89586 cm} x{4.08114 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{GUA - Google Experiments Parameters}}  \tn
% Row 0
\SetRowColor{LightBackground}
xid & Experiment ID \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
xvar & Experiment VARiant \tn 
% Row Count 2 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}

\begin{tabularx}{5.377cm}{p{0.4977 cm} x{4.4793 cm} }
\SetRowColor{DarkBackground}
\mymulticolumn{2}{x{5.377cm}}{\bf\textcolor{white}{GUA - Social Tracking Parameters}}  \tn
% Row 0
\SetRowColor{LightBackground}
sn & Social Network \tn 
% Row Count 1 (+ 1)
% Row 1
\SetRowColor{white}
sa & Social Action \tn 
% Row Count 2 (+ 1)
% Row 2
\SetRowColor{LightBackground}
st & Social action Targt (normally a url) \tn 
% Row Count 3 (+ 1)
\hhline{>{\arrayrulecolor{DarkBackground}}--}
\end{tabularx}
\par\addvspace{1.3em}


% That's all folks
\end{multicols*}

\end{document}